Follow-Up Email Template for Real Estate
Free, customisable follow-up email template designed specifically for Australian real estate businesses. Copy, customise, and automate - built by Harvard-educated experts.
Setup Time
5 minutes
Complexity
simple
Tools
HubSpot, Pipedrive, ActiveCampaign
Template
Copy this template and customise it for your business.
# Follow-Up Email Template - Real Estate ## Purpose Use 3, 7, and 14 days after an unanswered proposal or quote to keep the conversation warm without being pushy. ## When to Use A polite follow-up email for prospects who have not responded to your initial outreach. Includes three variants for different follow-up intervals. ## Instructions 1. Review the template below and familiarise yourself with the structure 2. Replace all [bracketed placeholders] with your real estate business details 3. Customise the tone and formatting to match your brand 4. Save in your preferred tool (HubSpot or Pipedrive) --- Subject: Following up on our conversation - [Topic/Proposal Name] Hi [Client Name], I hope this message finds you well. I wanted to follow up on the [proposal/quote/conversation] we shared on [Date] regarding [Brief Description of Service or Project]. I understand things can get busy, so I wanted to check in and see if you have had a chance to review the details. If you have any questions or would like to discuss any aspect further, I am happy to arrange a quick call at a time that suits you. To make things easy, here is a brief summary of what we covered: - [Key Point 1 from original proposal] - [Key Point 2 from original proposal] - [Key Point 3 from original proposal] If your priorities have shifted or the timing is not right, that is completely fine as well. Just let me know and I will update my records accordingly. I am keen to help you achieve [specific outcome discussed], so please do not hesitate to reach out when you are ready to move forward. Kind regards, [Your Name] [Your Title] [Company Name] [Phone Number] --- **Complexity:** simple | **Setup time:** 5 minutes | **Tools:** HubSpot, Pipedrive, ActiveCampaign Note: This template has been tailored for real estate businesses in Australia. Adjust terminology and compliance references to match your specific context.
How to Use This Template
Follow these steps to get the most out of this template.
Review each section to ensure it matches your brand voice and requirements
Test the follow-up email template with a small group or internal team before full rollout
Set up automation triggers to populate dynamic fields automatically using your existing tools
Schedule a quarterly review to update the template based on feedback and changing requirements
Train your real estate team on when and how to use this template in their daily workflow
Customisation Tips
Make this template your own with these recommendations.
Add your company logo, colours, and branding elements where indicated
Remove any sections of the follow-up email template that do not apply to your specific use case
Adjust the tone and language to match your brand guidelines and audience expectations
Create multiple versions for different customer segments or use cases
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Frequently Asked Questions
Frequently Asked Questions
Every section of this follow-up email template is editable. Start by replacing the placeholder fields, then adjust the formatting, add your branding, and tailor the content to your audience. Most businesses have it fully customised within 15 minutes.
This follow-up email template works with any standard business tool - Google Workspace, Microsoft 365, Notion, or your project management platform. For automation, it integrates with Zapier, Make, HubSpot, and over 150+ other tools.
Yes, this follow-up email template is completely free to use and customise. No sign-up required. If you want help automating it or building it into a larger workflow, our team can assist - just book a free assessment.
Yes, this version of the follow-up email template is specifically designed for real estate businesses. It includes relevant terminology, regulatory considerations, and practical examples that match how businesses in your industry actually operate.
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