A step that an automated workflow performs, such as sending an email, updating a database, calling an API, or creating a document.
An action is a single step that automation performs. Actions are the "what" of automation - the actual work being done after a trigger fires.
Common action types:
Action design principles:
Action chaining:
Actions are where automation delivers value. Well-designed actions are reliable, observable, and maintainable - critical for production business processes.
We design robust action implementations for Australian businesses, ensuring automations are reliable enough for mission-critical processes.
"An order processing workflow with actions: validate inventory → charge payment → generate invoice → update CRM → send confirmation email."