Seasonal Promotion Email

# Seasonal Promotion Email

## Purpose
Customise and send during key retail or promotional periods to drive revenue spikes and clear seasonal inventory.

## When to Use
A visually engaging promotional email template for seasonal campaigns, including EOFY, Black Friday, Christmas, and new year offers.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Mailchimp or Shopify)

---

Subject: [Season/Event] Sale - [Discount]% off [Product Category] (ends [End Date])

Hi [First Name],

[Season/Event] is here, and we are marking the occasion with our biggest offer of the [quarter/year].

**THE OFFER:**
[Discount]% off [Product/Service Category] from [Start Date] to [End Date]

Use code **[PROMO CODE]** at checkout, or mention this email when you [book/call/visit].

---

**FEATURED PICKS**

**[Product/Service 1]**
Was $[Original Price] | Now $[Sale Price]
[One-line description of the product/service and why it is popular]
[Shop Now Link]

**[Product/Service 2]**
Was $[Original Price] | Now $[Sale Price]
[One-line description]
[Shop Now Link]

**[Product/Service 3]**
Was $[Original Price] | Now $[Sale Price]
[One-line description]
[Shop Now Link]

---

**WHY NOW?**
- [Reason 1, e.g. "EOFY is the perfect time to invest in tools that will pay for themselves next financial year"]
- [Reason 2, e.g. "Lock in this year's pricing before our annual rate review in July"]
- [Reason 3, e.g. "Limited stock available at these prices"]

**FINE PRINT:**
- Offer valid [Start Date] to [End Date] AEST
- [Exclusions, e.g. "Cannot be combined with other offers"]
- [Conditions, e.g. "Minimum spend of $[Amount] applies"]
- [Delivery/fulfilment terms, e.g. "Standard delivery timeframes apply"]

Do not miss out. This offer ends at midnight on [End Date].

[CTA: Shop the Sale / Book Now / Claim Your Discount] - [Link]

Cheers,

[Your Name]
[Company Name]

---

**Complexity:** intermediate | **Setup time:** 15 minutes | **Tools:** Mailchimp, Shopify, ActiveCampaign