Seasonal Promotion Email
Free, customisable seasonal promotion email for mid-market Australian businesses. Copy, customise, and start using immediately. Built by Harvard-educated automation experts.
Setup Time
15 minutes
Complexity
intermediate
Tools
Mailchimp, Shopify, ActiveCampaign
Template
Copy this template and customise it for your business.
# Seasonal Promotion Email ## Purpose Customise and send during key retail or promotional periods to drive revenue spikes and clear seasonal inventory. ## When to Use A visually engaging promotional email template for seasonal campaigns, including EOFY, Black Friday, Christmas, and new year offers. ## Instructions 1. Review the template below and familiarise yourself with the structure 2. Replace all [bracketed placeholders] with your business details 3. Customise the tone and formatting to match your brand 4. Save in your preferred tool (Mailchimp or Shopify) --- Subject: [Season/Event] Sale - [Discount]% off [Product Category] (ends [End Date]) Hi [First Name], [Season/Event] is here, and we are marking the occasion with our biggest offer of the [quarter/year]. **THE OFFER:** [Discount]% off [Product/Service Category] from [Start Date] to [End Date] Use code **[PROMO CODE]** at checkout, or mention this email when you [book/call/visit]. --- **FEATURED PICKS** **[Product/Service 1]** Was $[Original Price] | Now $[Sale Price] [One-line description of the product/service and why it is popular] [Shop Now Link] **[Product/Service 2]** Was $[Original Price] | Now $[Sale Price] [One-line description] [Shop Now Link] **[Product/Service 3]** Was $[Original Price] | Now $[Sale Price] [One-line description] [Shop Now Link] --- **WHY NOW?** - [Reason 1, e.g. "EOFY is the perfect time to invest in tools that will pay for themselves next financial year"] - [Reason 2, e.g. "Lock in this year's pricing before our annual rate review in July"] - [Reason 3, e.g. "Limited stock available at these prices"] **FINE PRINT:** - Offer valid [Start Date] to [End Date] AEST - [Exclusions, e.g. "Cannot be combined with other offers"] - [Conditions, e.g. "Minimum spend of $[Amount] applies"] - [Delivery/fulfilment terms, e.g. "Standard delivery timeframes apply"] Do not miss out. This offer ends at midnight on [End Date]. [CTA: Shop the Sale / Book Now / Claim Your Discount] - [Link] Cheers, [Your Name] [Company Name] --- **Complexity:** intermediate | **Setup time:** 15 minutes | **Tools:** Mailchimp, Shopify, ActiveCampaign
How to Use This Template
Follow these steps to get the most out of this template.
Copy the seasonal promotion email template below and paste it into your preferred tool or document
Review each section to ensure it matches your brand voice and requirements
Test the seasonal promotion email with a small group or internal team before full rollout
Set up automation triggers to populate dynamic fields automatically using your existing tools
Train your team on when and how to use this template in their daily workflow
Customisation Tips
Make this template your own with these recommendations.
Adjust the tone and language to match your brand guidelines and audience expectations
Remove any sections of the seasonal promotion email that do not apply to your specific use case
Connect dynamic fields to your CRM or automation platform for auto-population
Replace all placeholder text in [brackets] with your actual business information
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Frequently Asked Questions
Frequently Asked Questions
Every section of this seasonal promotion email is editable. Start by replacing the placeholder fields, then adjust the formatting, add your branding, and tailor the content to your audience. Most businesses have it fully customised within 15 minutes.
You can use this seasonal promotion email in any tool that accepts text or markdown - email clients, document editors, CRM systems, or automation platforms. We support over 150+ integrations for automated workflows.
Yes, this seasonal promotion email is completely free to use and customise. No sign-up required. If you want help automating it or building it into a larger workflow, our team can assist - just book a free assessment.
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