New Product or Service Announcement

# New Product or Service Announcement

## Purpose
Send to your full subscriber list or a targeted segment when launching a new offering to drive early adoption.

## When to Use
An engaging announcement email for a new product, service, or feature launch with key benefits, pricing, and a clear call-to-action.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Mailchimp or HubSpot)

---

Subject: Introducing [Product/Service Name] - [One-Line Benefit Statement]

Hi [First Name],

We are excited to share something we have been working on for a while. Today, we are officially launching [Product/Service Name], and we think it could make a real difference for your business.

**What is [Product/Service Name]?**

[Two to three sentences explaining what it is in plain language. For example: "It is a fully automated reporting dashboard that pulls data from your existing tools and delivers a clear, visual summary of your key metrics every Monday morning. No manual data entry. No spreadsheets. Just the numbers you need to make better decisions."]

**Why we built it:**

We kept hearing from clients like you that [Problem Statement, e.g. "pulling together weekly reports was taking hours and the data was often outdated by the time it reached decision-makers"]. So we built a solution that solves that problem properly.

**Key benefits:**
- [Benefit 1, e.g. "Save 3-5 hours per week on manual reporting"]
- [Benefit 2, e.g. "Real-time data from all your connected tools in one place"]
- [Benefit 3, e.g. "Customisable dashboards tailored to your role and priorities"]
- [Benefit 4, e.g. "Set up in under 30 minutes with our guided onboarding"]

**Pricing:**
[Product/Service Name] is available from $[Price] per month (ex. GST). As an existing [Company Name] client, you are eligible for [Offer, e.g. "a 20% discount for the first 3 months" or "a free 14-day trial"].

**Ready to get started?**
[CTA Button Text, e.g. "Start Your Free Trial"] - [Link]

If you have questions or want a personalised walkthrough, reply to this email or book a time with our team here: [Booking Link].

We are proud of this one and genuinely believe it will add value to the way you work.

Kind regards,

[Your Name]
[Your Title]
[Company Name]

---

**Complexity:** intermediate | **Setup time:** 15 minutes | **Tools:** Mailchimp, HubSpot, Shopify