Not sure which crm & sales platform suits your team? We compare Insightly and Keap across 50+ client engagements to give you an unbiased recommendation.
Side-by-side feature ratings for Insightly and Keap.
| Feature | Insightly | Keap | Notes |
|---|---|---|---|
| Contact management | Insightly and Keap are evenly matched on contact management, so your choice here comes down to preference and workflow fit. | ||
| Pipeline management | Insightly and Keap are evenly matched on pipeline management, so your choice here comes down to preference and workflow fit. | ||
| Email automation | In terms of email automation, Insightly and Keap perform at a similar level, which is common for mature platforms in this space. | ||
| Reporting and analytics | In terms of reporting and analytics, Insightly and Keap perform at a similar level, which is common for mature platforms in this space. | ||
| Integration ecosystem | Both Insightly and Keap offer comparable integration ecosystem capabilities. | ||
| Mobile app | Insightly and Keap are evenly matched on mobile app, so your choice here comes down to preference and workflow fit. | ||
| Custom fields and objects | In terms of custom fields and objects, Insightly and Keap perform at a similar level, which is common for mature platforms in this space. | ||
| Workflow automation | Keap has a notable advantage in workflow automation. | ||
| Team collaboration | Insightly significantly outperforms Keap on team collaboration, making it the stronger choice for businesses that prioritise this area. | ||
| Customer support features | Insightly has a notable advantage in customer support features. | ||
| Ease of setup | Keap significantly outperforms Insightly on ease of setup, making it the stronger choice for businesses that prioritise this area. | ||
| Value for money | Insightly significantly outperforms Keap on value for money, making it the stronger choice for businesses that prioritise this area. |
Contact management
Insightly
Keap
Insightly and Keap are evenly matched on contact management, so your choice here comes down to preference and workflow fit.
Pipeline management
Insightly
Keap
Insightly and Keap are evenly matched on pipeline management, so your choice here comes down to preference and workflow fit.
Email automation
Insightly
Keap
In terms of email automation, Insightly and Keap perform at a similar level, which is common for mature platforms in this space.
Reporting and analytics
Insightly
Keap
In terms of reporting and analytics, Insightly and Keap perform at a similar level, which is common for mature platforms in this space.
Integration ecosystem
Insightly
Keap
Both Insightly and Keap offer comparable integration ecosystem capabilities.
Mobile app
Insightly
Keap
Insightly and Keap are evenly matched on mobile app, so your choice here comes down to preference and workflow fit.
Custom fields and objects
Insightly
Keap
In terms of custom fields and objects, Insightly and Keap perform at a similar level, which is common for mature platforms in this space.
Workflow automation
Insightly
Keap
Keap has a notable advantage in workflow automation.
Team collaboration
Insightly
Keap
Insightly significantly outperforms Keap on team collaboration, making it the stronger choice for businesses that prioritise this area.
Customer support features
Insightly
Keap
Insightly has a notable advantage in customer support features.
Ease of setup
Insightly
Keap
Keap significantly outperforms Insightly on ease of setup, making it the stronger choice for businesses that prioritise this area.
Value for money
Insightly
Keap
Insightly significantly outperforms Keap on value for money, making it the stronger choice for businesses that prioritise this area.
General pricing information for each platform.
Free tier available; paid from ~$29/user/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
From ~$249/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Both Insightly and Keap are strong crm & sales platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
What to know about switching between Insightly and Keap.
A successful migration from Insightly to Keap (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of contacts, tasks, emails and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
Other popular comparisons involving Insightly or Keap.
Already decided? See how to integrate Insightly and Keap seamlessly.
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