HubSpot vs Insightly: Which CRM & Sales Tool Wins in 2026?
Thinking of switching from HubSpot to Insightly (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Feature Comparison
Side-by-side feature ratings for HubSpot and Insightly.
| Feature | HubSpot | Insightly | Notes |
|---|---|---|---|
| Contact management | For Professional Services that rely on strong contact management, HubSpot is the more capable option in our assessment. | ||
| Pipeline management | When it comes to pipeline management, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. | ||
| Email automation | When it comes to email automation, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. | ||
| Reporting and analytics | For Professional Services that rely on strong reporting and analytics, Insightly is the more capable option in our assessment. | ||
| Integration ecosystem | HubSpot has a notable advantage in integration ecosystem. | ||
| Mobile app | When it comes to mobile app, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. | ||
| Custom fields and objects | When it comes to custom fields and objects, Insightly pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team. | ||
| Workflow automation | HubSpot has a notable advantage in workflow automation. | ||
| Team collaboration | For team collaboration, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Customer support features | Both HubSpot and Insightly offer comparable customer support features capabilities. | ||
| Ease of setup | For ease of setup, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Value for money | Insightly significantly outperforms HubSpot on value for money, making it the stronger choice for businesses that prioritise this area. |
Contact management
HubSpot
Insightly
For Professional Services that rely on strong contact management, HubSpot is the more capable option in our assessment.
Pipeline management
HubSpot
Insightly
When it comes to pipeline management, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Email automation
HubSpot
Insightly
When it comes to email automation, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Reporting and analytics
HubSpot
Insightly
For Professional Services that rely on strong reporting and analytics, Insightly is the more capable option in our assessment.
Integration ecosystem
HubSpot
Insightly
HubSpot has a notable advantage in integration ecosystem.
Mobile app
HubSpot
Insightly
When it comes to mobile app, HubSpot pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Custom fields and objects
HubSpot
Insightly
When it comes to custom fields and objects, Insightly pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team.
Workflow automation
HubSpot
Insightly
HubSpot has a notable advantage in workflow automation.
Team collaboration
HubSpot
Insightly
For team collaboration, both platforms deliver a similar experience — neither has a clear advantage.
Customer support features
HubSpot
Insightly
Both HubSpot and Insightly offer comparable customer support features capabilities.
Ease of setup
HubSpot
Insightly
For ease of setup, both platforms deliver a similar experience — neither has a clear advantage.
Value for money
HubSpot
Insightly
Insightly significantly outperforms HubSpot on value for money, making it the stronger choice for businesses that prioritise this area.
Pricing Comparison
General pricing information for each platform.
HubSpot
Free tier available; paid plans from ~$30/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Insightly
Free tier available; paid from ~$29/user/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
HubSpot
Pros
- Mobile-friendly interface
- Pipeline visibility helps forecast revenue
- Extensive integration ecosystem with 30+ connectors
- Regular platform updates and improvements
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Onboarding documentation could be more comprehensive
- Support response times vary by plan tier
- No real-time webhook support — relies on polling for sync
Insightly
Pros
- Cloud-based with reliable uptime
- Well-documented REST API for custom integrations
- Active user community and resources
- Well-established platform with strong market presence
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Can require significant setup and customisation
- May not suit every workflow without customisation
- Data migration from other CRMs can be tricky
Best For
Which tool suits which use case.
Choose HubSpot if you need
- ✓ Professional Services businesses
- ✓ Complex data models (contacts, companies, deals and more)
- ✓ Managing customer relationships
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
Choose Insightly if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Professional Services businesses
- ✓ Managing customer relationships
- ✓ Complex data models (contacts, organisations, opportunities and more)
- ✓ Manufacturing organisations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Both HubSpot and Insightly are strong crm & sales platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
Migration Notes
What to know about switching between HubSpot and Insightly.
Migrating Between HubSpot and Insightly
A successful migration from HubSpot to Insightly (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of contacts, emails, tasks and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
HubSpot vs Insightly FAQ
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