HubSpot vs Keap

Choosing Between HubSpot and Keap for Your Professional Services Business

Our Harvard-educated consultants have implemented both HubSpot and Keap for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.

Features compared

50+

Clients advised

98%

Client retention

12+

Years experience

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Feature Comparison

Side-by-side feature analysis for HubSpot and Keap.

Contact management

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

Keap

Built-in e-commerce features including checkout pages, order forms, and subscription management let small businesses sell directly from the CRM

Both platforms are strong here. HubSpot emphasises this as a core strength, and Keap also invests heavily in contact management. Review each platform's approach to see which aligns with your team's workflow.

Pipeline management

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

Keap

Built-in e-commerce features including checkout pages, order forms, and subscription management let small businesses sell directly from the CRM

Both platforms are strong here. HubSpot emphasises this as a core strength, and Keap also invests heavily in pipeline management. Review each platform's approach to see which aligns with your team's workflow.

Email automation

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

Keap

Campaign Builder (formerly Infusionsoft) provides sophisticated marketing automation with visual workflow design, conditional branching, and lead scoring

Both platforms are strong here. HubSpot emphasises this as a core strength, and Keap also invests heavily in email automation. Review each platform's approach to see which aligns with your team's workflow.

Reporting and analytics

HubSpot

Built-in reporting dashboards are surprisingly powerful on even the free plan, with custom report builders on paid tiers

Keap

Keap includes reporting and analytics capabilities. Feature depth varies by plan tier

HubSpot highlights reporting and analytics as a core strength. Keap offers the capability but does not position it as a primary differentiator.

Integration ecosystem

HubSpot

Extensive app marketplace with 1,500+ integrations makes it one of the most connectable CRMs available

Keap

Keap connects with 51+ tools natively, offering one of the broadest integration ecosystems in its category

HubSpot highlights integration ecosystem as a core strength. Keap offers the capability but does not position it as a primary differentiator.

Mobile app

HubSpot

HubSpot connects with 88+ tools natively, offering one of the broadest integration ecosystems in its category

Keap

Keap connects with 51+ tools natively, offering one of the broadest integration ecosystems in its category

On paper mobile app looks similar across HubSpot and Keap, but the admin experience, reporting, and permission model tend to be the real differentiators.

Custom fields and objects

HubSpot

Built-in reporting dashboards are surprisingly powerful on even the free plan, with custom report builders on paid tiers

Keap

Keap manages contacts, deals, tasks, emails and 5 more object types

HubSpot highlights custom fields and objects as a core strength. Keap offers the capability but does not position it as a primary differentiator.

Workflow automation

HubSpot

Limitation: Workflows and advanced automation are locked behind Professional tiers, so basic plans feel limited for growing teams

Keap

Campaign Builder (formerly Infusionsoft) provides sophisticated marketing automation with visual workflow design, conditional branching, and lead scoring

Keap highlights workflow automation as a core strength. HubSpot offers the capability but does not position it as a primary differentiator.

Team collaboration

HubSpot

Visual drag-and-drop email builder with 45+ templates saves marketing teams hours per campaign

Keap

Keap includes team collaboration features. Multi-user capabilities vary by plan tier

HubSpot highlights team collaboration as a core strength. Keap offers the capability but does not position it as a primary differentiator.

Customer support features

HubSpot

HubSpot manages contacts, companies, deals, tickets and 5 more object types

Keap

Built-in e-commerce features including checkout pages, order forms, and subscription management let small businesses sell directly from the CRM

Keap highlights customer support features as a core strength. HubSpot offers the capability but does not position it as a primary differentiator.

Ease of setup

HubSpot

Limitation: Contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged

Keap

Limitation: Contact limits increase pricing sharply, with the base plan limited to 1,500 contacts before additional fees apply

ease of setup capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.

Value for money

HubSpot

Free CRM available. Starter from approximately $27/month, Professional from approximately $1,170/month (AUD), Business from approximately $4,700/month (AUD). Marketing, Sales, Service, and CMS hubs are priced separately. Bundles available at a discount.

Keap

Keap Pro from approximately $299/month (1,500 contacts, 2 users), Keap Max from approximately $399/month (2,500 contacts, 3 users) (AUD). Additional users and contacts incur extra fees. Annual billing discounts available.

Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.

Pricing Comparison

General pricing information for each platform.

HubSpot

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Keap

Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.

Pros & Cons

An honest look at the strengths and limitations of each platform.

HubSpot

Pros

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent
Visual drag-and-drop email builder with 45+ templates saves marketing teams hours per campaign
Unified platform means sales, marketing, and service data lives in one place, reducing data silos across departments
Extensive app marketplace with 1,500+ integrations makes it one of the most connectable CRMs available
Built-in reporting dashboards are surprisingly powerful on even the free plan, with custom report builders on paid tiers

Cons

Contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged
Marketing Hub Professional jumps significantly from Starter pricing, creating a steep cost cliff when you outgrow the basics
Workflows and advanced automation are locked behind Professional tiers, so basic plans feel limited for growing teams
Migrating away from HubSpot is notoriously difficult once your data, workflows, and integrations are deeply embedded

Keap

Pros

Built-in e-commerce features including checkout pages, order forms, and subscription management let small businesses sell directly from the CRM
Campaign Builder (formerly Infusionsoft) provides sophisticated marketing automation with visual workflow design, conditional branching, and lead scoring
Appointments scheduling is built in with configurable availability, automated reminders, and calendar sync, removing the need for a separate tool
Landing page builder with A/B testing creates lead capture pages without requiring a separate platform like Unbounce or Leadpages
Text message marketing and automation alongside email gives businesses multi-channel outreach from a single platform

Cons

Pricing is premium for a small business tool, starting at approximately $299/month (AUD), which is hard to justify for early-stage businesses
The legacy Infusionsoft campaign builder, while powerful, has a steep learning curve that can take weeks to master effectively
Contact limits increase pricing sharply, with the base plan limited to 1,500 contacts before additional fees apply
The platform has undergone significant rebranding and restructuring (from Infusionsoft to Keap), which has caused confusion about which features exist on which plans

Best For

Which tool suits which use case.

Choose HubSpot if you need

✓ Professional Services businesses
✓ Complex data models (contacts, companies, deals and more)
✓ Managing customer relationships
✓ Contact management
✓ Teams needing extensive third-party integrations

Choose Keap if you need

✓ Professional Services businesses
✓ Sales pipeline tracking
✓ Teams needing extensive third-party integrations
✓ Education organisations
✓ Marketing automation

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Choose HubSpot if small to mid-market B2B companies that want an all-in-one marketing and sales platform without heavy customisation needs, especially teams already using the free CRM. Choose Keap if established small businesses that need CRM, marketing automation, and e-commerce payment collection in a single platform, particularly coaches, consultants, and online course creators. Avoid HubSpot if businesses with large contact databases where per-contact pricing becomes prohibitive, or companies needing deep industry-specific workflows beyond what HubSpot can configure out of the box. Avoid Keap if businesses on tight budgets where the monthly cost is disproportionate to revenue, or teams that only need basic CRM without built-in payment processing and marketing automation. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.

Migration Notes

What to know about switching between HubSpot and Keap.

Migrating Between HubSpot and Keap

With 5 shared data types (including contacts, deals, emails), migrating between HubSpot and Keap is relatively straightforward. Clever Ops uses automated mapping tools to transfer records accurately, then runs a verification pass to catch any discrepancies. The full process typically takes 4-8 weeks, including 3 months of post-migration support.

HubSpot vs Keap FAQ

HubSpot uses a REST API (REST API v3 with OAuth 2.0 or private app tokens. Rate limited to 100 requests per 10 seconds (OAuth) or 150 requests per 10 seconds (private apps). Supports batch operations for up to 100 records. Pagination via cursor-based approach with after parameter.), while Keap uses a REST API (REST API v1 with OAuth 2.0. Rate limited to 25 requests per second. Supports pagination via offset and limit. Legacy XML-RPC API still available but deprecated. Webhook support for contact and order events.). HubSpot supports 9 core data objects; Keap supports 9. With 12+ of integration experience, Clever Ops can tell you exactly how each API performs in production.

Yes. HubSpot provides a REST API and Keap provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts, deals, emails. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.

Switching costs include data migration, team retraining, workflow rebuilding, and potential downtime. HubSpot pricing: Free CRM available. Keap pricing: Keap Pro from approximately $299/month (1,500 contacts, 2 users), Keap Max from approximately $399/month (2,500 contacts, 3 users) (AUD). Beyond licensing costs, budget for implementation (Clever Ops typically completes migrations in 4-8 weeks) and training. We run parallel systems during transitions and provide 3 months of post-migration support to minimise disruption.

HubSpot limitations: Contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged. Marketing Hub Professional jumps significantly from Starter pricing, creating a steep cost cliff when you outgrow the basics. Keap limitations: Pricing is premium for a small business tool, starting at approximately $299/month (AUD), which is hard to justify for early-stage businesses. The legacy Infusionsoft campaign builder, while powerful, has a steep learning curve that can take weeks to master effectively. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.

Yes. Both platforms share 5 common data object types (including contacts, deals, emails), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.

If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. HubSpot and Keap share 5 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.

We audit your current workflows, team size, budget, and growth plans, then recommend the platform that fits. Our advice is vendor-neutral: we do not earn commissions from HubSpot, Keap, or any vendor. Our Harvard-educated consultants have helped 50+ businesses make informed technology decisions over 12+. Book a free assessment to get started.

HubSpot may hit limits when businesses with large contact databases where per-contact pricing becomes prohibitive, or companies needing deep industry-specific workflows beyond what HubSpot can configure out of the box. Keap may hit limits when businesses on tight budgets where the monthly cost is disproportionate to revenue, or teams that only need basic CRM without built-in payment processing and marketing automation. Both platforms are designed to grow with your business, but scaling experience varies. HubSpot connects with 88+ tools, and Keap with 51+, so integration flexibility at scale is comparable. Clever Ops helps mid-market Australian businesses plan their tech stack for growth, not just for today.