Our Harvard-educated consultants have implemented both HubSpot and Keap for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.
Side-by-side feature ratings for HubSpot and Keap.
| Feature | HubSpot | Keap | Notes |
|---|---|---|---|
| Contact management | When it comes to contact management, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team. | ||
| Pipeline management | When it comes to pipeline management, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team. | ||
| Email automation | When it comes to email automation, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team. | ||
| Reporting and analytics | When it comes to reporting and analytics, Keap pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team. | ||
| Integration ecosystem | HubSpot significantly outperforms Keap on integration ecosystem, making it the stronger choice for businesses that prioritise this area. | ||
| Mobile app | When it comes to mobile app, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team. | ||
| Custom fields and objects | For Professional Services that rely on strong custom fields and objects, Keap is the more capable option in our assessment. | ||
| Workflow automation | For workflow automation, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Team collaboration | HubSpot has a notable advantage in team collaboration. | ||
| Customer support features | HubSpot significantly outperforms Keap on customer support features, making it the stronger choice for businesses that prioritise this area. | ||
| Ease of setup | Keap has a notable advantage in ease of setup. | ||
| Value for money | Both HubSpot and Keap offer comparable value for money capabilities. |
Contact management
HubSpot
Keap
When it comes to contact management, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team.
Pipeline management
HubSpot
Keap
When it comes to pipeline management, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team.
Email automation
HubSpot
Keap
When it comes to email automation, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team.
Reporting and analytics
HubSpot
Keap
When it comes to reporting and analytics, Keap pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team.
Integration ecosystem
HubSpot
Keap
HubSpot significantly outperforms Keap on integration ecosystem, making it the stronger choice for businesses that prioritise this area.
Mobile app
HubSpot
Keap
When it comes to mobile app, HubSpot pulls clearly ahead of Keap — a factor worth weighing if this capability is important to your team.
Custom fields and objects
HubSpot
Keap
For Professional Services that rely on strong custom fields and objects, Keap is the more capable option in our assessment.
Workflow automation
HubSpot
Keap
For workflow automation, both platforms deliver a similar experience — neither has a clear advantage.
Team collaboration
HubSpot
Keap
HubSpot has a notable advantage in team collaboration.
Customer support features
HubSpot
Keap
HubSpot significantly outperforms Keap on customer support features, making it the stronger choice for businesses that prioritise this area.
Ease of setup
HubSpot
Keap
Keap has a notable advantage in ease of setup.
Value for money
HubSpot
Keap
Both HubSpot and Keap offer comparable value for money capabilities.
General pricing information for each platform.
Free tier available; paid plans from ~$30/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
From ~$249/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Both HubSpot and Keap are strong crm & sales platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
What to know about switching between HubSpot and Keap.
With 5 shared data types (including contacts, deals, emails), migrating between HubSpot and Keap is relatively straightforward. Clever Ops uses automated mapping tools to transfer records accurately, then runs a verification pass to catch any discrepancies. The full process typically takes 4-8 weeks, including 3 months of post-migration support.
Other popular comparisons involving HubSpot or Keap.
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