Stop researching and start deciding. Our feature-by-feature comparison of ActiveCampaign and Keap gives mid-market Australian businesses the clarity they need — in minutes, not hours.
Side-by-side feature ratings for ActiveCampaign and Keap.
| Feature | ActiveCampaign | Keap | Notes |
|---|---|---|---|
| Contact management | ActiveCampaign has a slight edge in contact management. | ||
| Pipeline management | ActiveCampaign has a slight edge in pipeline management. | ||
| Email automation | ActiveCampaign has a slight edge in email automation. | ||
| Reporting and analytics | On reporting and analytics, ActiveCampaign is marginally stronger — but Keap still delivers a solid experience here. | ||
| Integration ecosystem | ActiveCampaign edges out Keap on integration ecosystem, though the gap is modest enough that other factors may matter more. | ||
| Mobile app | ActiveCampaign has a slight edge in mobile app. | ||
| Custom fields and objects | On custom fields and objects, Keap is marginally stronger — but ActiveCampaign still delivers a solid experience here. | ||
| Workflow automation | Keap holds a small advantage in workflow automation. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Team collaboration | Keap edges out ActiveCampaign on team collaboration, though the gap is modest enough that other factors may matter more. | ||
| Customer support features | ActiveCampaign holds a small advantage in customer support features. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Ease of setup | When it comes to ease of setup, Keap pulls clearly ahead of ActiveCampaign — a factor worth weighing if this capability is important to your team. | ||
| Value for money | Keap holds a small advantage in value for money. For most mid-market Australian businesses, this difference alone would not drive the decision. |
Contact management
ActiveCampaign
Keap
ActiveCampaign has a slight edge in contact management.
Pipeline management
ActiveCampaign
Keap
ActiveCampaign has a slight edge in pipeline management.
Email automation
ActiveCampaign
Keap
ActiveCampaign has a slight edge in email automation.
Reporting and analytics
ActiveCampaign
Keap
On reporting and analytics, ActiveCampaign is marginally stronger — but Keap still delivers a solid experience here.
Integration ecosystem
ActiveCampaign
Keap
ActiveCampaign edges out Keap on integration ecosystem, though the gap is modest enough that other factors may matter more.
Mobile app
ActiveCampaign
Keap
ActiveCampaign has a slight edge in mobile app.
Custom fields and objects
ActiveCampaign
Keap
On custom fields and objects, Keap is marginally stronger — but ActiveCampaign still delivers a solid experience here.
Workflow automation
ActiveCampaign
Keap
Keap holds a small advantage in workflow automation. For most mid-market Australian businesses, this difference alone would not drive the decision.
Team collaboration
ActiveCampaign
Keap
Keap edges out ActiveCampaign on team collaboration, though the gap is modest enough that other factors may matter more.
Customer support features
ActiveCampaign
Keap
ActiveCampaign holds a small advantage in customer support features. For most mid-market Australian businesses, this difference alone would not drive the decision.
Ease of setup
ActiveCampaign
Keap
When it comes to ease of setup, Keap pulls clearly ahead of ActiveCampaign — a factor worth weighing if this capability is important to your team.
Value for money
ActiveCampaign
Keap
Keap holds a small advantage in value for money. For most mid-market Australian businesses, this difference alone would not drive the decision.
General pricing information for each platform.
From ~$29/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
From ~$249/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Both ActiveCampaign and Keap are strong crm & sales platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
What to know about switching between ActiveCampaign and Keap.
Both ActiveCampaign and Keap offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.
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