Cliniko vs HubSpot: Side-by-Side Feature & Pricing Comparison
An honest comparison of Cliniko and HubSpot for Australian mid-market Australian businesses. See feature ratings, pricing, pros and cons to make the right choice — or let our Harvard-educated experts help you decide.
Feature Comparison
Side-by-side feature ratings for Cliniko and HubSpot.
| Feature | Cliniko | HubSpot | Notes |
|---|---|---|---|
| Industry fit | In terms of industry fit, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space. | ||
| Job management | Both Cliniko and HubSpot offer comparable job management capabilities. | ||
| Quoting and invoicing | Both Cliniko and HubSpot offer comparable quoting and invoicing capabilities. | ||
| Scheduling and dispatch | Cliniko and HubSpot are evenly matched on scheduling and dispatch, so your choice here comes down to preference and workflow fit. | ||
| Mobile field access | For mobile field access, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Compliance features | Both Cliniko and HubSpot offer comparable compliance features capabilities. | ||
| Contact management | In terms of contact management, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space. | ||
| Pipeline management | In terms of pipeline management, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space. | ||
| Email automation | In terms of email automation, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space. | ||
| Reporting and analytics | Cliniko and HubSpot are evenly matched on reporting and analytics, so your choice here comes down to preference and workflow fit. | ||
| Integration ecosystem | For integration ecosystem, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Mobile app | Cliniko and HubSpot are evenly matched on mobile app, so your choice here comes down to preference and workflow fit. |
Industry fit
Cliniko
HubSpot
In terms of industry fit, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space.
Job management
Cliniko
HubSpot
Both Cliniko and HubSpot offer comparable job management capabilities.
Quoting and invoicing
Cliniko
HubSpot
Both Cliniko and HubSpot offer comparable quoting and invoicing capabilities.
Scheduling and dispatch
Cliniko
HubSpot
Cliniko and HubSpot are evenly matched on scheduling and dispatch, so your choice here comes down to preference and workflow fit.
Mobile field access
Cliniko
HubSpot
For mobile field access, both platforms deliver a similar experience — neither has a clear advantage.
Compliance features
Cliniko
HubSpot
Both Cliniko and HubSpot offer comparable compliance features capabilities.
Contact management
Cliniko
HubSpot
In terms of contact management, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space.
Pipeline management
Cliniko
HubSpot
In terms of pipeline management, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space.
Email automation
Cliniko
HubSpot
In terms of email automation, Cliniko and HubSpot perform at a similar level, which is common for mature platforms in this space.
Reporting and analytics
Cliniko
HubSpot
Cliniko and HubSpot are evenly matched on reporting and analytics, so your choice here comes down to preference and workflow fit.
Integration ecosystem
Cliniko
HubSpot
For integration ecosystem, both platforms deliver a similar experience — neither has a clear advantage.
Mobile app
Cliniko
HubSpot
Cliniko and HubSpot are evenly matched on mobile app, so your choice here comes down to preference and workflow fit.
Pricing Comparison
General pricing information for each platform.
Cliniko
From ~$45/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
HubSpot
Free tier available; paid plans from ~$30/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Cliniko
Pros
- Mobile-friendly interface
- Rich data model covering patients, appointments, invoices and more
- Strong fit for Healthcare & Allied Health workflows
- Active user community and resources
- Purpose-built for industry-specific needs
Cons
- May be too specialised for diverse businesses
- Large ecosystem can make choosing the right integrations overwhelming
- Smaller development team than general tools
- Onboarding documentation could be more comprehensive
HubSpot
Pros
- Mobile-friendly interface
- Pipeline visibility helps forecast revenue
- Extensive integration ecosystem with 30+ connectors
- Regular platform updates and improvements
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Onboarding documentation could be more comprehensive
- Support response times vary by plan tier
- No real-time webhook support — relies on polling for sync
Best For
Which tool suits which use case.
Choose Cliniko if you need
- ✓ Healthcare & Allied Health businesses
- ✓ Field service operations
- ✓ Moderate data needs (patients, appointments)
- ✓ Teams needing extensive third-party integrations
- ✓ Specialised compliance
Choose HubSpot if you need
- ✓ Professional Services businesses
- ✓ Complex data models (contacts, companies, deals and more)
- ✓ Managing customer relationships
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Cliniko and HubSpot sit in different parts of your tech stack — industry tools and crm & sales respectively. Rather than choosing one over the other, the smarter question is how to make them work together seamlessly. With 12+ of integration experience, Clever Ops can design a workflow where both tools complement each other perfectly.
Migration Notes
What to know about switching between Cliniko and HubSpot.
Migrating Between Cliniko and HubSpot
Clever Ops takes a low-risk approach to migrating between Cliniko and HubSpot. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.
Cliniko vs HubSpot FAQ
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