Cliniko vs HubSpot

Cliniko vs HubSpot: Side-by-Side Feature & Pricing Comparison

An honest comparison of Cliniko and HubSpot for Australian mid-market Australian businesses. See feature ratings, pricing, pros and cons to make the right choice - or let our Harvard-educated experts help you decide.

Features compared

50+

Clients advised

98%

Client retention

12+

Years experience

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Feature Comparison

Side-by-side feature analysis for Cliniko and HubSpot.

Industry fit

Cliniko

Cliniko provides industry fit functionality, popular with Healthcare & Allied Health businesses

HubSpot

HubSpot provides industry fit functionality, popular with Professional Services businesses

On paper industry fit looks similar across Cliniko and HubSpot, but the admin experience, reporting, and permission model tend to be the real differentiators.

Job management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

HubSpot highlights job management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Quoting and invoicing

Cliniko

Cliniko provides quoting and invoicing functionality, popular with Healthcare & Allied Health businesses

HubSpot

HubSpot provides quoting and invoicing functionality, popular with Professional Services businesses

quoting and invoicing support varies across Cliniko and HubSpot's plan tiers. Check whether the capabilities you need are on the plan you can actually afford.

Scheduling and dispatch

Cliniko

Cliniko provides scheduling and dispatch functionality, popular with Healthcare & Allied Health businesses

HubSpot

HubSpot provides scheduling and dispatch functionality, popular with Professional Services businesses

Day-to-day scheduling and dispatch workflows feel different between Cliniko and HubSpot - watch a recorded walkthrough of each before judging which fits your team.

Mobile field access

Cliniko

Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds

HubSpot

HubSpot manages contacts, companies, deals, tickets and 5 more object types

Cliniko highlights mobile field access as a core strength. HubSpot offers the capability but does not position it as a primary differentiator.

Compliance features

Cliniko

Limitation: Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns

HubSpot

HubSpot provides standard security controls. Contact the vendor for detailed compliance certifications

If compliance features is a daily-use area for your team, the onboarding curve and keyboard ergonomics matter more than feature counts - trial both with a real operator, not an evaluator.

Contact management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

HubSpot highlights contact management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Pipeline management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

HubSpot highlights pipeline management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Email automation

Cliniko

Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow

HubSpot

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent

HubSpot highlights email automation as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Reporting and analytics

Cliniko

Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds

HubSpot

Built-in reporting dashboards are surprisingly powerful on even the free plan, with custom report builders on paid tiers

HubSpot highlights reporting and analytics as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Integration ecosystem

Cliniko

Limitation: Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns

HubSpot

Extensive app marketplace with 1,500+ integrations makes it one of the most connectable CRMs available

HubSpot highlights integration ecosystem as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Mobile app

Cliniko

Cliniko connects with 44+ tools natively, offering one of the broadest integration ecosystems in its category

HubSpot

HubSpot connects with 88+ tools natively, offering one of the broadest integration ecosystems in its category

Day-to-day mobile app workflows feel different between Cliniko and HubSpot - watch a recorded walkthrough of each before judging which fits your team.

Pricing Comparison

General pricing information for each platform.

Cliniko

Solo from approximately $55/month (1 practitioner), Team from approximately $109/month (2-5 practitioners), Growing from approximately $179/month (6-10 practitioners), Large from approximately $279/month (AUD). Annual billing discounts.

Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.

HubSpot

Free CRM available. Starter from approximately $27/month, Professional from approximately $1,170/month (AUD), Business from approximately $4,700/month (AUD). Marketing, Sales, Service, and CMS hubs are priced separately. Bundles available at a discount.

These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Cliniko

Pros

Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow
Online booking with practitioner availability, service selection, and intake forms reduces receptionist workload and fills empty appointment slots
Telehealth video consultations are included at no extra cost, allowing practitioners to offer remote consultations without a separate Zoom subscription
Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds
Australian data hosting with encryption at rest and in transit meets Australian privacy and health records requirements

Cons

Per-practitioner pricing can be expensive for multi-disciplinary practices with many part-time practitioners
Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools
Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns
Customisation of clinical templates requires understanding of Cliniko template syntax, which has a learning curve

HubSpot

Pros

Free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent
Visual drag-and-drop email builder with 45+ templates saves marketing teams hours per campaign
Unified platform means sales, marketing, and service data lives in one place, reducing data silos across departments
Extensive app marketplace with 1,500+ integrations makes it one of the most connectable CRMs available
Built-in reporting dashboards are surprisingly powerful on even the free plan, with custom report builders on paid tiers

Cons

Contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged
Marketing Hub Professional jumps significantly from Starter pricing, creating a steep cost cliff when you outgrow the basics
Workflows and advanced automation are locked behind Professional tiers, so basic plans feel limited for growing teams
Migrating away from HubSpot is notoriously difficult once your data, workflows, and integrations are deeply embedded

Best For

Which tool suits which use case.

Choose Cliniko if you need

✓ Healthcare & Allied Health businesses
✓ Field service operations
✓ Moderate data needs (patients, appointments)
✓ Teams needing extensive third-party integrations
✓ Specialised compliance

Choose HubSpot if you need

✓ Professional Services businesses
✓ Complex data models (contacts, companies, deals and more)
✓ Managing customer relationships
✓ Contact management
✓ Teams needing extensive third-party integrations

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Cliniko and HubSpot solve different problems: Cliniko handles industry tools, while HubSpot covers crm & sales. Most mid-market Australian businesses benefit from running both with a proper integration layer. Cliniko is the right pick when Australian allied health practices (physio, chiro, osteo, psychology, speech pathology) that need integrated patient management, online booking, and telehealth with Australian compliance built in. HubSpot fits when small to mid-market B2B companies that want an all-in-one marketing and sales platform without heavy customisation needs, especially teams already using the free CRM. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.

Migration Notes

What to know about switching between Cliniko and HubSpot.

Migrating Between Cliniko and HubSpot

Clever Ops takes a low-risk approach to migrating between Cliniko and HubSpot. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.

Cliniko vs HubSpot FAQ

HubSpot is generally simpler to set up. Cliniko typically requires more configuration and may benefit from expert implementation support. Clever Ops provides implementation services for both platforms, typically completing setup within 2 weeks.

We audit your current workflows, team size, budget, and growth plans, then recommend the platform that fits. Our advice is vendor-neutral: we do not earn commissions from Cliniko, HubSpot, or any vendor. Our Harvard-educated consultants have helped 50+ businesses make informed technology decisions over 12+. Book a free assessment to get started.

Yes. Cliniko provides a REST API and HubSpot provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.

Cliniko limitations: Per-practitioner pricing can be expensive for multi-disciplinary practices with many part-time practitioners. Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools. HubSpot limitations: Contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged. Marketing Hub Professional jumps significantly from Starter pricing, creating a steep cost cliff when you outgrow the basics. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.

Yes. Both platforms share several common data object types (including contacts and core records), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.

HubSpot is more commonly used in Professional Services. Cliniko is stronger in Healthcare & Allied Health. That said, popularity alone should not drive your decision. The right tool depends on your specific processes and integration needs. Clever Ops can advise based on what we have seen work for similar businesses.

Cliniko handles industry tools (patients, appointments, invoices), while HubSpot covers crm & sales (contacts, companies, deals). The key is connecting them so data flows automatically between both systems. Clever Ops builds these integrations, eliminating manual data entry and reducing errors across your operations.

Yes. Cliniko provides a REST API and HubSpot provides a REST API, so automations can be built via Zapier, Make, or custom integrations. Common automated workflows include syncing shared data objects between both platforms. Clever Ops builds these automations for mid-market Australian businesses, saving teams 8+ hours/week on average.