Thinking of switching from HubSpot to Zoho CRM (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Side-by-side feature ratings for HubSpot and Zoho CRM.
| Feature | HubSpot | Zoho CRM | Notes |
|---|---|---|---|
| Contact management | When it comes to contact management, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team. | ||
| Pipeline management | For Professional Services that rely on strong pipeline management, HubSpot is the more capable option in our assessment. | ||
| Email automation | When it comes to email automation, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team. | ||
| Reporting and analytics | For Professional Services that rely on strong reporting and analytics, Zoho CRM is the more capable option in our assessment. | ||
| Integration ecosystem | HubSpot significantly outperforms Zoho CRM on integration ecosystem, making it the stronger choice for businesses that prioritise this area. | ||
| Mobile app | When it comes to mobile app, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team. | ||
| Custom fields and objects | For Professional Services that rely on strong custom fields and objects, Zoho CRM is the more capable option in our assessment. | ||
| Workflow automation | HubSpot significantly outperforms Zoho CRM on workflow automation, making it the stronger choice for businesses that prioritise this area. | ||
| Team collaboration | Both HubSpot and Zoho CRM offer comparable team collaboration capabilities. | ||
| Customer support features | For customer support features, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Ease of setup | Both HubSpot and Zoho CRM offer comparable ease of setup capabilities. | ||
| Value for money | Both HubSpot and Zoho CRM offer comparable value for money capabilities. |
Contact management
HubSpot
Zoho CRM
When it comes to contact management, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team.
Pipeline management
HubSpot
Zoho CRM
For Professional Services that rely on strong pipeline management, HubSpot is the more capable option in our assessment.
Email automation
HubSpot
Zoho CRM
When it comes to email automation, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team.
Reporting and analytics
HubSpot
Zoho CRM
For Professional Services that rely on strong reporting and analytics, Zoho CRM is the more capable option in our assessment.
Integration ecosystem
HubSpot
Zoho CRM
HubSpot significantly outperforms Zoho CRM on integration ecosystem, making it the stronger choice for businesses that prioritise this area.
Mobile app
HubSpot
Zoho CRM
When it comes to mobile app, HubSpot pulls clearly ahead of Zoho CRM — a factor worth weighing if this capability is important to your team.
Custom fields and objects
HubSpot
Zoho CRM
For Professional Services that rely on strong custom fields and objects, Zoho CRM is the more capable option in our assessment.
Workflow automation
HubSpot
Zoho CRM
HubSpot significantly outperforms Zoho CRM on workflow automation, making it the stronger choice for businesses that prioritise this area.
Team collaboration
HubSpot
Zoho CRM
Both HubSpot and Zoho CRM offer comparable team collaboration capabilities.
Customer support features
HubSpot
Zoho CRM
For customer support features, both platforms deliver a similar experience — neither has a clear advantage.
Ease of setup
HubSpot
Zoho CRM
Both HubSpot and Zoho CRM offer comparable ease of setup capabilities.
Value for money
HubSpot
Zoho CRM
Both HubSpot and Zoho CRM offer comparable value for money capabilities.
General pricing information for each platform.
Free tier available; paid plans from ~$30/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Free tier available; paid from ~$20/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Both HubSpot and Zoho CRM are strong crm & sales platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
What to know about switching between HubSpot and Zoho CRM.
A successful migration from HubSpot to Zoho CRM (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of contacts, deals, tasks and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
Other popular comparisons involving HubSpot or Zoho CRM.
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