BigCommerce vs Insightly: The Complete Buyer's Guide for 2026
Thinking of switching from BigCommerce to Insightly (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Feature Comparison
Side-by-side feature ratings for BigCommerce and Insightly.
| Feature | BigCommerce | Insightly | Notes |
|---|---|---|---|
| Store customisation | When it comes to store customisation, Insightly pulls clearly ahead of BigCommerce — a factor worth weighing if this capability is important to your team. | ||
| Product management | Both BigCommerce and Insightly offer comparable product management capabilities. | ||
| Payment processing | For Retail & E-commerce that rely on strong payment processing, Insightly is the more capable option in our assessment. | ||
| Shipping and fulfilment | For Retail & E-commerce that rely on strong shipping and fulfilment, BigCommerce is the more capable option in our assessment. | ||
| SEO and marketing tools | For Retail & E-commerce that rely on strong seo and marketing tools, BigCommerce is the more capable option in our assessment. | ||
| Mobile commerce | When it comes to mobile commerce, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. | ||
| Contact management | When it comes to contact management, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. | ||
| Pipeline management | For Retail & E-commerce that rely on strong pipeline management, BigCommerce is the more capable option in our assessment. | ||
| Email automation | For Retail & E-commerce that rely on strong email automation, BigCommerce is the more capable option in our assessment. | ||
| Reporting and analytics | When it comes to reporting and analytics, Insightly pulls clearly ahead of BigCommerce — a factor worth weighing if this capability is important to your team. | ||
| Integration ecosystem | BigCommerce has a notable advantage in integration ecosystem. | ||
| Mobile app | When it comes to mobile app, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team. |
Store customisation
BigCommerce
Insightly
When it comes to store customisation, Insightly pulls clearly ahead of BigCommerce — a factor worth weighing if this capability is important to your team.
Product management
BigCommerce
Insightly
Both BigCommerce and Insightly offer comparable product management capabilities.
Payment processing
BigCommerce
Insightly
For Retail & E-commerce that rely on strong payment processing, Insightly is the more capable option in our assessment.
Shipping and fulfilment
BigCommerce
Insightly
For Retail & E-commerce that rely on strong shipping and fulfilment, BigCommerce is the more capable option in our assessment.
SEO and marketing tools
BigCommerce
Insightly
For Retail & E-commerce that rely on strong seo and marketing tools, BigCommerce is the more capable option in our assessment.
Mobile commerce
BigCommerce
Insightly
When it comes to mobile commerce, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Contact management
BigCommerce
Insightly
When it comes to contact management, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Pipeline management
BigCommerce
Insightly
For Retail & E-commerce that rely on strong pipeline management, BigCommerce is the more capable option in our assessment.
Email automation
BigCommerce
Insightly
For Retail & E-commerce that rely on strong email automation, BigCommerce is the more capable option in our assessment.
Reporting and analytics
BigCommerce
Insightly
When it comes to reporting and analytics, Insightly pulls clearly ahead of BigCommerce — a factor worth weighing if this capability is important to your team.
Integration ecosystem
BigCommerce
Insightly
BigCommerce has a notable advantage in integration ecosystem.
Mobile app
BigCommerce
Insightly
When it comes to mobile app, BigCommerce pulls clearly ahead of Insightly — a factor worth weighing if this capability is important to your team.
Pricing Comparison
General pricing information for each platform.
BigCommerce
From ~$39/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Insightly
Free tier available; paid from ~$29/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
BigCommerce
Pros
- Real-time webhook support for instant data sync
- Rich data model covering orders, products, customers and more
- Regular platform updates and improvements
- Multi-channel selling from one dashboard
- Extensive integration ecosystem with 30+ connectors
Cons
- Multi-currency setup can be complex
- Support response times vary by plan tier
- Transaction fees can add up at scale
- May not suit every workflow without customisation
Insightly
Pros
- Cloud-based with reliable uptime
- Well-documented REST API for custom integrations
- Active user community and resources
- Well-established platform with strong market presence
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Can require significant setup and customisation
- May not suit every workflow without customisation
- Data migration from other CRMs can be tricky
Best For
Which tool suits which use case.
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Choose Insightly if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Professional Services businesses
- ✓ Managing customer relationships
- ✓ Complex data models (contacts, organisations, opportunities and more)
- ✓ Manufacturing organisations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Comparing BigCommerce and Insightly is a bit like comparing apples and oranges — they solve different problems. BigCommerce handles your e-commerce needs, while Insightly covers crm & sales. The value of this comparison lies in understanding how they work together. Clever Ops specialises in connecting these kinds of complementary tools for mid-market Australian businesses.
Migration Notes
What to know about switching between BigCommerce and Insightly.
Migrating Between BigCommerce and Insightly
A successful migration from BigCommerce to Insightly (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of your core data and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
BigCommerce vs Insightly FAQ
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