Sponsorship Proposal Template

# Sponsorship Proposal Template

## Purpose
Use when seeking sponsors for events, community initiatives, or content programs to present a professional, data-backed pitch.

## When to Use
A sponsorship proposal with audience demographics, sponsorship tiers, branding opportunities, expected reach, and measurement methodology.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Notion or HubSpot)

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## Sponsorship Proposal

**Event/Program:** [Event or Program Name]
**Presented by:** [Your Organisation Name]
**Sponsorship Period:** [Dates]
**Prepared by:** [Your Name]
**Date:** [Date]

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### Executive Summary

[Your Organisation Name] invites [Potential Sponsor Name] to partner with us as a sponsor of [Event/Program Name]. This [event/program] reaches [X]+ [target audience] across [region/Australia] and offers sponsors direct access to a highly engaged audience of [audience description]. Previous sponsors have reported [key benefit, e.g. an average of 150 qualified leads per event].

### About the [Event/Program]

[Event/Program Name] is a [annual/quarterly/monthly] [event type, e.g. business conference / community festival / webinar series / awards program] now in its [X]th year. It was established to [purpose] and has grown to become [positioning statement].

**Key Facts:**
- [X] attendees/participants [last year / per event]
- [X]+ social media impressions per event
- [X]% attendee satisfaction rating
- Featured in [media mentions, e.g. local press, industry publications]
- [X]% of attendees are decision-makers in their organisations

### Audience Demographics

| Demographic | Detail |
|-------------|--------|
| Age range | [X]-[X] years |
| Gender split | [X]% / [X]% |
| Location | [Region/State/National] |
| Business size | [Revenue range or employee count] |
| Industries represented | [Top 3-5 industries] |
| Decision-making authority | [X]% have purchasing authority |

### Sponsorship Tiers

**Platinum Sponsor - $[Amount] + GST** (1 available)
- Logo on all event materials, website, and communications
- [X]-minute keynote or presentation slot
- Premium exhibition space ([X]m x [X]m)
- [X] complimentary tickets
- Social media feature posts ([X] posts across platforms)
- Full attendee list (opt-in contacts only)
- Branded item in attendee pack
- Logo on post-event video and highlights reel

**Gold Sponsor - $[Amount] + GST** ([X] available)
- Logo on event materials and website
- [X]-minute speaking slot or panel participation
- Standard exhibition space ([X]m x [X]m)
- [X] complimentary tickets
- Social media mentions ([X] posts)
- Opt-in attendee contact list
- Branded item in attendee pack

**Silver Sponsor - $[Amount] + GST** ([X] available)
- Logo on event website and programme
- Exhibition space ([X]m x [X]m)
- [X] complimentary tickets
- Social media mention ([X] posts)
- Branded item in attendee pack

**Community Partner - $[Amount] + GST** (unlimited)
- Logo on event website
- [X] complimentary tickets
- Social media mention

### Expected Reach & Exposure

| Channel | Estimated Reach |
|---------|----------------|
| Event attendance | [X] people |
| Email marketing (pre and post event) | [X] recipients |
| Social media (organic) | [X] impressions |
| Social media (paid promotion) | [X] impressions |
| Website traffic (event page) | [X] visits |
| Media coverage | [X] outlets |
| Post-event content (video, recap) | [X] views |

### Measurement & Reporting

All sponsors will receive a post-event sponsorship report including:

- Total attendance and audience breakdown
- Social media metrics (impressions, engagement, reach)
- Website analytics for sponsor mentions
- Lead list (opt-in attendees)
- Photo and video highlights
- Testimonials and feedback summary

### Timeline

| Date | Milestone |
|------|-----------|
| [Date] | Sponsorship commitments confirmed |
| [Date] | Sponsor logos and materials due |
| [Date] | Event marketing campaign launches |
| [Date] | Event day(s) |
| [Date] | Post-event report delivered to sponsors |

### Next Steps

1. Select your preferred sponsorship tier
2. Confirm by returning the signed commitment below
3. Submit logo and materials by [Date]
4. Kick-off call to discuss activation opportunities

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**Sponsorship Commitment:**

We, [Sponsor Company Name], commit to the **[Tier]** sponsorship of [Event/Program Name] at $[Amount] + GST.

Name: _______________
Title: _______________
Company: _______________
Date: _______________
Signature: _______________

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**Complexity:** intermediate | **Setup time:** 25 minutes | **Tools:** Notion, HubSpot