Website Launch Checklist for Trades & Construction
Free, customisable website launch checklist designed specifically for Australian trades & construction businesses. Copy, customise, and automate - built by Harvard-educated experts.
Setup Time
20 minutes
Complexity
intermediate
Tools
Webflow, Squarespace, Shopify
Template
Copy this template and customise it for your business.
# Website Launch Checklist - Trades & Construction ## Purpose Complete before every website deployment to catch issues that could harm user experience, search rankings, or security. ## When to Use A thorough pre-launch checklist covering SEO, performance, accessibility, security, analytics, and content review before taking a website live. ## Instructions 1. Review the template below and familiarise yourself with the structure 2. Replace all [bracketed placeholders] with your trades & construction business details 3. Customise the tone and formatting to match your brand 4. Save in your preferred tool (Webflow or Squarespace) --- ## Website Launch Checklist ### Pre-Launch: Content (Owner: Content Manager) - [ ] All pages proofread and approved by stakeholder - [ ] Images optimised for web (WebP format, max 200KB each) - [ ] Alt text added to every image for accessibility - [ ] Contact details verified on all pages (phone, email, address) - [ ] Privacy policy and terms of service published and linked in footer - [ ] Copyright year is current and auto-updating - [ ] All placeholder or lorem ipsum content removed - [ ] Social media links tested and pointing to correct profiles ### Pre-Launch: SEO (Owner: Marketing Lead) - [ ] Unique meta title (under 60 characters) on every page - [ ] Unique meta description (under 155 characters) on every page - [ ] One H1 tag per page with target keyword included - [ ] XML sitemap generated and submitted to Google Search Console - [ ] Robots.txt file configured correctly (not blocking important pages) - [ ] Canonical URLs set on all pages to prevent duplicate content - [ ] Open Graph and Twitter Card tags configured for social sharing - [ ] Google Business Profile updated with new website URL ### Pre-Launch: Technical (Owner: Developer) - [ ] SSL certificate installed and verified (padlock showing on all pages) - [ ] All internal links tested - no broken links or 404 errors - [ ] All forms tested with real submissions and confirmation emails verified - [ ] 404 error page configured with helpful navigation back to homepage - [ ] Page load time under 3 seconds on mobile (test with Google PageSpeed) - [ ] Website responsive across mobile, tablet, and desktop breakpoints - [ ] Browser testing completed on Chrome, Safari, Firefox, and Edge - [ ] Favicon uploaded and displaying correctly in browser tabs ### Pre-Launch: Analytics & Tracking (Owner: Marketing Lead) - [ ] Google Analytics 4 installed and receiving data - [ ] Google Tag Manager configured with all required tags - [ ] Goal and conversion tracking set up for forms and CTAs - [ ] Facebook Pixel or other ad tracking pixels installed (if applicable) ### Post-Launch: Verification (Owner: Project Manager) - [ ] DNS propagation confirmed and site accessible on live domain - [ ] Old site redirects (301) in place for all changed URLs - [ ] Final check of all pages on live URL across devices - [ ] Team notified of successful launch via Slack or email - [ ] Client sign-off received and documented --- **Complexity:** intermediate | **Setup time:** 20 minutes | **Tools:** Webflow, Squarespace, Shopify Note: This template has been tailored for trades & construction businesses in Australia. Adjust terminology and compliance references to match your specific context.
How to Use This Template
Follow these steps to get the most out of this template.
Set up automation triggers to populate dynamic fields automatically using your existing tools
Test the website launch checklist with a small group or internal team before full rollout
Copy the website launch checklist template below and paste it into your trades & construction preferred tool or document
Train your trades & construction team on when and how to use this template in their daily workflow
Review each section to ensure it matches your brand voice and requirements
Customisation Tips
Make this template your own with these recommendations.
Connect dynamic fields to your CRM or automation platform for auto-population
Remove any sections of the website launch checklist that do not apply to your specific use case
Adjust the tone and language to match your brand guidelines and audience expectations
Create multiple versions for different customer segments or use cases
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Frequently Asked Questions
Frequently Asked Questions
Every section of this website launch checklist is editable. Start by replacing the placeholder fields, then adjust the formatting, add your branding, and tailor the content to your audience. Most businesses have it fully customised within 15 minutes.
The website launch checklist is tool-agnostic - paste it into whatever your trades & construction team already uses. For automation, it connects to 150+ platforms including CRMs, email tools, and project management systems.
Yes, this website launch checklist is completely free to use and customise. No sign-up required. If you want help automating it or building it into a larger workflow, our team can assist - just book a free assessment.
Yes, this version of the website launch checklist is specifically designed for trades & construction businesses. It includes relevant terminology, regulatory considerations, and practical examples that match how businesses in your industry actually operate.
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