Website Launch Checklist for Hospitality & Tourism
Free, customisable website launch checklist designed specifically for Australian hospitality & tourism businesses. Copy, customise, and automate - built by Harvard-educated experts.
Setup Time
20 minutes
Complexity
intermediate
Tools
Webflow, Squarespace, Shopify
Template
Copy this template and customise it for your business.
# Website Launch Checklist - Hospitality & Tourism ## Purpose Complete before every website deployment to catch issues that could harm user experience, search rankings, or security. ## When to Use A thorough pre-launch checklist covering SEO, performance, accessibility, security, analytics, and content review before taking a website live. ## Instructions 1. Review the template below and familiarise yourself with the structure 2. Replace all [bracketed placeholders] with your hospitality & tourism business details 3. Customise the tone and formatting to match your brand 4. Save in your preferred tool (Webflow or Squarespace) --- ## Website Launch Checklist ### Pre-Launch: Content (Owner: Content Manager) - [ ] All pages proofread and approved by stakeholder - [ ] Images optimised for web (WebP format, max 200KB each) - [ ] Alt text added to every image for accessibility - [ ] Contact details verified on all pages (phone, email, address) - [ ] Privacy policy and terms of service published and linked in footer - [ ] Copyright year is current and auto-updating - [ ] All placeholder or lorem ipsum content removed - [ ] Social media links tested and pointing to correct profiles ### Pre-Launch: SEO (Owner: Marketing Lead) - [ ] Unique meta title (under 60 characters) on every page - [ ] Unique meta description (under 155 characters) on every page - [ ] One H1 tag per page with target keyword included - [ ] XML sitemap generated and submitted to Google Search Console - [ ] Robots.txt file configured correctly (not blocking important pages) - [ ] Canonical URLs set on all pages to prevent duplicate content - [ ] Open Graph and Twitter Card tags configured for social sharing - [ ] Google Business Profile updated with new website URL ### Pre-Launch: Technical (Owner: Developer) - [ ] SSL certificate installed and verified (padlock showing on all pages) - [ ] All internal links tested - no broken links or 404 errors - [ ] All forms tested with real submissions and confirmation emails verified - [ ] 404 error page configured with helpful navigation back to homepage - [ ] Page load time under 3 seconds on mobile (test with Google PageSpeed) - [ ] Website responsive across mobile, tablet, and desktop breakpoints - [ ] Browser testing completed on Chrome, Safari, Firefox, and Edge - [ ] Favicon uploaded and displaying correctly in browser tabs ### Pre-Launch: Analytics & Tracking (Owner: Marketing Lead) - [ ] Google Analytics 4 installed and receiving data - [ ] Google Tag Manager configured with all required tags - [ ] Goal and conversion tracking set up for forms and CTAs - [ ] Facebook Pixel or other ad tracking pixels installed (if applicable) ### Post-Launch: Verification (Owner: Project Manager) - [ ] DNS propagation confirmed and site accessible on live domain - [ ] Old site redirects (301) in place for all changed URLs - [ ] Final check of all pages on live URL across devices - [ ] Team notified of successful launch via Slack or email - [ ] Client sign-off received and documented --- **Complexity:** intermediate | **Setup time:** 20 minutes | **Tools:** Webflow, Squarespace, Shopify Note: This template has been tailored for hospitality & tourism businesses in Australia. Adjust terminology and compliance references to match your specific context.
How to Use This Template
Follow these steps to get the most out of this template.
Save the customised version as a reusable template in your document management system
Test the website launch checklist with a small group or internal team before full rollout
Review each section to ensure it matches your brand voice and requirements
Copy the website launch checklist template below and paste it into your hospitality & tourism preferred tool or document
Customise the placeholder fields (marked in [brackets]) with your hospitality & tourism specific business details
Customisation Tips
Make this template your own with these recommendations.
Create multiple versions for different customer segments or use cases
Remove any sections of the website launch checklist that do not apply to your specific use case
Replace all placeholder text in [brackets] with your hospitality & tourism actual business information
Add industry-specific terminology and compliance language relevant to your hospitality & tourism sector
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Frequently Asked Questions
Frequently Asked Questions
Absolutely. Think of this website launch checklist as a starting framework. Swap out the example content for your hospitality & tourism own, adjust the structure to match your workflow, and add any industry-specific language. We recommend saving your customised version as a reusable template.
You can use this website launch checklist in any tool that accepts text or markdown - email clients, document editors, CRM systems, or automation platforms. We support over 150+ integrations for automated workflows.
This website launch checklist is free with no strings attached. Copy it, customise it, and use it in your business today. If you need help connecting it to your automation tools or want a custom version built, we offer a free assessment to discuss your needs.
This website launch checklist has been tailored for hospitality & tourism businesses with industry-specific language, compliance considerations, and best practices. The structure, terminology, and examples reflect real-world usage in your sector.
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