HubSpot vs Square: Side-by-Side Feature & Pricing Comparison
Our Harvard-educated consultants have implemented both HubSpot and Square for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.
Feature Comparison
Side-by-side feature ratings for HubSpot and Square.
| Feature | HubSpot | Square | Notes |
|---|---|---|---|
| Contact management | When it comes to contact management, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team. | ||
| Pipeline management | For Professional Services that rely on strong pipeline management, HubSpot is the more capable option in our assessment. | ||
| Email automation | For Professional Services that rely on strong email automation, HubSpot is the more capable option in our assessment. | ||
| Reporting and analytics | When it comes to reporting and analytics, Square pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team. | ||
| Integration ecosystem | HubSpot significantly outperforms Square on integration ecosystem, making it the stronger choice for businesses that prioritise this area. | ||
| Mobile app | For Professional Services that rely on strong mobile app, HubSpot is the more capable option in our assessment. | ||
| Transaction fees | When it comes to transaction fees, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team. | ||
| Payment methods supported | Both HubSpot and Square offer comparable payment methods supported capabilities. | ||
| Recurring billing | For recurring billing, both platforms deliver a similar experience — neither has a clear advantage. | ||
| International payments | When it comes to international payments, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team. | ||
| Fraud protection | When it comes to fraud protection, Square pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team. | ||
| Developer tools and API | Both HubSpot and Square offer comparable developer tools and api capabilities. |
Contact management
HubSpot
Square
When it comes to contact management, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team.
Pipeline management
HubSpot
Square
For Professional Services that rely on strong pipeline management, HubSpot is the more capable option in our assessment.
Email automation
HubSpot
Square
For Professional Services that rely on strong email automation, HubSpot is the more capable option in our assessment.
Reporting and analytics
HubSpot
Square
When it comes to reporting and analytics, Square pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team.
Integration ecosystem
HubSpot
Square
HubSpot significantly outperforms Square on integration ecosystem, making it the stronger choice for businesses that prioritise this area.
Mobile app
HubSpot
Square
For Professional Services that rely on strong mobile app, HubSpot is the more capable option in our assessment.
Transaction fees
HubSpot
Square
When it comes to transaction fees, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team.
Payment methods supported
HubSpot
Square
Both HubSpot and Square offer comparable payment methods supported capabilities.
Recurring billing
HubSpot
Square
For recurring billing, both platforms deliver a similar experience — neither has a clear advantage.
International payments
HubSpot
Square
When it comes to international payments, HubSpot pulls clearly ahead of Square — a factor worth weighing if this capability is important to your team.
Fraud protection
HubSpot
Square
When it comes to fraud protection, Square pulls clearly ahead of HubSpot — a factor worth weighing if this capability is important to your team.
Developer tools and API
HubSpot
Square
Both HubSpot and Square offer comparable developer tools and api capabilities.
Pricing Comparison
General pricing information for each platform.
HubSpot
Free tier available; paid plans from ~$30/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Square
Transaction-based; ~2.6% + 10c per transaction
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
HubSpot
Pros
- Mobile-friendly interface
- Pipeline visibility helps forecast revenue
- Extensive integration ecosystem with 30+ connectors
- Regular platform updates and improvements
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Onboarding documentation could be more comprehensive
- Support response times vary by plan tier
- No real-time webhook support — relies on polling for sync
Square
Pros
- Regular platform updates and improvements
- Extensive integration ecosystem with 30+ connectors
- Popular across Retail & E-commerce, Hospitality & Tourism, Healthcare & Allied Health
- Cloud-based with reliable uptime
- Rich data model covering payments, orders, customers and more
Cons
- Transaction fees vary by volume
- Onboarding documentation could be more comprehensive
- Support response times vary by plan tier
- Complex data model may require expert configuration
Best For
Which tool suits which use case.
Choose HubSpot if you need
- ✓ Professional Services businesses
- ✓ Complex data models (contacts, companies, deals and more)
- ✓ Managing customer relationships
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
Choose Square if you need
- ✓ Recurring billing
- ✓ Teams needing extensive third-party integrations
- ✓ Transaction management
- ✓ Complex data models (payments, orders, customers and more)
- ✓ Real-time data sync across platforms
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
HubSpot and Square serve different purposes — HubSpot focuses on crm & sales, while Square excels in payments. Many mid-market Australian businesses use both platforms together. Clever Ops can help you decide whether you need one or both, and build integrations between them so data flows automatically. Our Harvard-educated consultants have helped 50+ businesses optimise their tech stacks.
Migration Notes
What to know about switching between HubSpot and Square.
Migrating Between HubSpot and Square
Clever Ops takes a low-risk approach to migrating between HubSpot and Square. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.
HubSpot vs Square FAQ
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