Gravity Forms vs Paperform: Side-by-Side Feature & Pricing Comparison
An honest comparison of Gravity Forms and Paperform for Australian mid-market Australian businesses. See feature ratings, pricing, pros and cons to make the right choice — or let our Harvard-educated experts help you decide.
Feature Comparison
Side-by-side feature ratings for Gravity Forms and Paperform.
| Feature | Gravity Forms | Paperform | Notes |
|---|---|---|---|
| Form builder UX | Both Gravity Forms and Paperform offer comparable form builder ux capabilities. | ||
| Question types | When it comes to question types, Paperform pulls clearly ahead of Gravity Forms — a factor worth weighing if this capability is important to your team. | ||
| Conditional logic | Both Gravity Forms and Paperform offer comparable conditional logic capabilities. | ||
| Design customisation | Both Gravity Forms and Paperform offer comparable design customisation capabilities. | ||
| Payment collection | Both Gravity Forms and Paperform offer comparable payment collection capabilities. | ||
| Data export and integrations | For data export and integrations, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Analytics and reporting | For Professional Services that rely on strong analytics and reporting, Paperform is the more capable option in our assessment. | ||
| Collaboration features | Both Gravity Forms and Paperform offer comparable collaboration features capabilities. | ||
| Spam protection | Both Gravity Forms and Paperform offer comparable spam protection capabilities. | ||
| Embedding options | In terms of embedding options, Gravity Forms and Paperform perform at a similar level, which is common for mature platforms in this space. | ||
| Ease of setup | For ease of setup, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Value for money | For value for money, both platforms deliver a similar experience — neither has a clear advantage. |
Form builder UX
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable form builder ux capabilities.
Question types
Gravity Forms
Paperform
When it comes to question types, Paperform pulls clearly ahead of Gravity Forms — a factor worth weighing if this capability is important to your team.
Conditional logic
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable conditional logic capabilities.
Design customisation
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable design customisation capabilities.
Payment collection
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable payment collection capabilities.
Data export and integrations
Gravity Forms
Paperform
For data export and integrations, both platforms deliver a similar experience — neither has a clear advantage.
Analytics and reporting
Gravity Forms
Paperform
For Professional Services that rely on strong analytics and reporting, Paperform is the more capable option in our assessment.
Collaboration features
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable collaboration features capabilities.
Spam protection
Gravity Forms
Paperform
Both Gravity Forms and Paperform offer comparable spam protection capabilities.
Embedding options
Gravity Forms
Paperform
In terms of embedding options, Gravity Forms and Paperform perform at a similar level, which is common for mature platforms in this space.
Ease of setup
Gravity Forms
Paperform
For ease of setup, both platforms deliver a similar experience — neither has a clear advantage.
Value for money
Gravity Forms
Paperform
For value for money, both platforms deliver a similar experience — neither has a clear advantage.
Pricing Comparison
General pricing information for each platform.
Gravity Forms
From ~$59/year (WordPress plugin)
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
Paperform
From ~$24/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Gravity Forms
Pros
- Real-time webhook support for instant data sync
- Active user community and resources
- Extensive integration ecosystem with 30+ connectors
- Mobile-friendly interface
- Well-documented REST API for custom integrations
Cons
- Smaller market presence compared to category leaders
- Advanced logic requires paid plans
- Design customisation has limits
- Onboarding documentation could be more comprehensive
Paperform
Pros
- Real-time webhook support for instant data sync
- Extensive integration ecosystem with 30+ connectors
- Cloud-based with reliable uptime
- Handles key data types like forms and submissions
- Conditional logic for smarter forms
Cons
- Design customisation has limits
- Onboarding documentation could be more comprehensive
- Smaller market presence compared to category leaders
- Advanced logic requires paid plans
Best For
Which tool suits which use case.
Choose Gravity Forms if you need
- ✓ Lead capture
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (forms, entries)
- ✓ Professional Services businesses
- ✓ Survey management
Choose Paperform if you need
- ✓ Real-time data sync across platforms
- ✓ Data collection
- ✓ Form creation
- ✓ Professional Services businesses
- ✓ Moderate data needs (forms, submissions)
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Gravity Forms and Paperform are both proven forms & surveys platforms trusted by mid-market Australian businesses. The differences between them matter most in specific scenarios: integration requirements, budget constraints, and feature priorities. Rather than guessing, let our team of Harvard-educated consultants assess your needs and recommend the right fit — it is what we have been doing for 12+.
Migration Notes
What to know about switching between Gravity Forms and Paperform.
Migrating Between Gravity Forms and Paperform
Since Gravity Forms and Paperform are both forms & surveys tools, they share similar data structures — making migration more predictable. Clever Ops maps forms along with custom fields, automations, and workflows. We have completed similar forms & surveys migrations many times and typically finish within 4-8 weeks.
Gravity Forms vs Paperform FAQ
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