Gravity Forms vs Tally: The Complete 2026 Comparison for Australian Professional Services
Not sure which forms & surveys platform suits your team? We compare Gravity Forms and Tally across 50+ client engagements to give you an unbiased recommendation.
Feature Comparison
Side-by-side feature analysis for Gravity Forms and Tally.
Form builder UX
Gravity Forms
Native WordPress integration means forms are managed within the WordPress admin, with submissions stored in the WordPress database
Tally
Unlimited forms and submissions on the free plan is genuinely unique in the forms space and makes Tally accessible for any budget
Both platforms are strong here. Gravity Forms emphasises this as a core strength, and Tally also invests heavily in form builder ux. Review each platform's approach to see which aligns with your team's workflow.
Question types
Gravity Forms
Developer-friendly with hooks, filters, and custom field types allowing extensive customisation for WordPress developers
Tally
Tally provides question types functionality, popular with Professional Services businesses
Gravity Forms highlights question types as a core strength. Tally offers the capability but does not position it as a primary differentiator.
Conditional logic
Gravity Forms
Conditional logic on fields, pages, and notifications creates dynamic, multi-step forms that adapt to user input
Tally
Conditional logic, calculators, and payment collection (via Stripe) are available on the free plan, not locked behind paid tiers
Both platforms are strong here. Gravity Forms emphasises this as a core strength, and Tally also invests heavily in conditional logic. Review each platform's approach to see which aligns with your team's workflow.
Design customisation
Gravity Forms
Developer-friendly with hooks, filters, and custom field types allowing extensive customisation for WordPress developers
Tally
Limitation: Design customisation is more limited than Typeform and Paperform, with fewer visual styling options for brand-matching
Gravity Forms highlights design customisation as a core strength. Tally offers the capability but does not position it as a primary differentiator.
Payment collection
Gravity Forms
Add-on ecosystem with 30+ official add-ons covers CRM connections, payment gateways, email marketing, and advanced features
Tally
Conditional logic, calculators, and payment collection (via Stripe) are available on the free plan, not locked behind paid tiers
Both platforms are strong here. Gravity Forms emphasises this as a core strength, and Tally also invests heavily in payment collection. Review each platform's approach to see which aligns with your team's workflow.
Data export and integrations
Gravity Forms
Native WordPress integration means forms are managed within the WordPress admin, with submissions stored in the WordPress database
Tally
Tally supports 40+ native integrations, covering the most common tools in a mid-market tech stack
Gravity Forms highlights data export and integrations as a core strength. Tally offers the capability but does not position it as a primary differentiator.
Analytics and reporting
Gravity Forms
Gravity Forms includes analytics and reporting capabilities. Feature depth varies by plan tier
Tally
Tally includes analytics and reporting capabilities. Feature depth varies by plan tier
Edge cases in analytics and reporting (bulk edits, exports, undo, permissions) are where Gravity Forms and Tally diverge; map your five toughest scenarios and reproduce them in each trial.
Collaboration features
Gravity Forms
Add-on ecosystem with 30+ official add-ons covers CRM connections, payment gateways, email marketing, and advanced features
Tally
Tally includes team collaboration features. Multi-user capabilities vary by plan tier
Gravity Forms highlights collaboration features as a core strength. Tally offers the capability but does not position it as a primary differentiator.
Spam protection
Gravity Forms
Gravity Forms provides spam protection functionality, popular with Professional Services businesses
Tally
Tally provides spam protection functionality, popular with Professional Services businesses
spam protection capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
Embedding options
Gravity Forms
Gravity Forms provides embedding options functionality, popular with Professional Services businesses
Tally
Limitation: Design customisation is more limited than Typeform and Paperform, with fewer visual styling options for brand-matching
On paper embedding options looks similar across Gravity Forms and Tally, but the admin experience, reporting, and permission model tend to be the real differentiators.
Ease of setup
Gravity Forms
Gravity Forms provides onboarding resources. Setup complexity depends on your configuration requirements
Tally
Tally provides onboarding resources. Setup complexity depends on your configuration requirements
ease of setup capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
Value for money
Gravity Forms
Basic Licence from approximately $86/year (1 site), Pro Licence from approximately $171/year (3 sites), Elite Licence from approximately $343/year (unlimited sites) (AUD). All plans include unlimited forms and entries. Add-on access varies by tier.
Tally
Free plan: unlimited forms, unlimited submissions, no branding. Pro from approximately $45/month (AUD) for custom domains, file uploads, team workspaces, and advanced integrations. Annual billing discounts available.
Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.
Pricing Comparison
General pricing information for each platform.
Gravity Forms
Basic Licence from approximately $86/year (1 site), Pro Licence from approximately $171/year (3 sites), Elite Licence from approximately $343/year (unlimited sites) (AUD). All plans include unlimited forms and entries. Add-on access varies by tier.
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
Tally
Free plan: unlimited forms, unlimited submissions, no branding. Pro from approximately $45/month (AUD) for custom domains, file uploads, team workspaces, and advanced integrations. Annual billing discounts available.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Gravity Forms
Pros
- Native WordPress integration means forms are managed within the WordPress admin, with submissions stored in the WordPress database
- Add-on ecosystem with 30+ official add-ons covers CRM connections, payment gateways, email marketing, and advanced features
- Conditional logic on fields, pages, and notifications creates dynamic, multi-step forms that adapt to user input
- Developer-friendly with hooks, filters, and custom field types allowing extensive customisation for WordPress developers
- One-time pricing for unlimited forms, entries, and websites (per licence tier) provides predictable costs without per-submission fees
Cons
- WordPress-only plugin means it cannot be used on Shopify, Squarespace, or non-WordPress websites
- Annual licence renewal required for updates and support, which some users find frustrating for a plugin they have already purchased
- Form design is less visually polished than Typeform, with styling requiring CSS customisation or third-party themes
- Performance can be affected by the number of add-ons activated, and some add-ons add significant page weight
Tally
Pros
- Unlimited forms and submissions on the free plan is genuinely unique in the forms space and makes Tally accessible for any budget
- Notion-like block-based editor creates forms quickly with a familiar interface for teams already using Notion or similar tools
- No branding on the free plan means forms look professional without paying for a subscription, unlike Typeform and Jotform
- Conditional logic, calculators, and payment collection (via Stripe) are available on the free plan, not locked behind paid tiers
- Lightweight and fast-loading forms improve conversion rates compared to heavier form builders that add page weight
Cons
- Design customisation is more limited than Typeform and Paperform, with fewer visual styling options for brand-matching
- Integration ecosystem is smaller than Typeform and Jotform, relying more on Zapier and Make for connecting to other tools
- File upload limits and form logic complexity are restricted compared to feature-rich alternatives on paid plans
- Newer platform with a smaller team means fewer resources, templates, and community support compared to established competitors
Best For
Which tool suits which use case.
Choose Gravity Forms if you need
- ✓ Lead capture
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (forms, entries)
- ✓ Professional Services businesses
- ✓ Survey management
Choose Tally if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (forms, submissions)
- ✓ Lead capture
- ✓ Data collection
- ✓ Professional Services businesses
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Choose Gravity Forms if WordPress website owners that need powerful, developer-friendly forms with conditional logic, payment processing, and deep integration with the WordPress ecosystem. Choose Tally if businesses of any size that want unlimited, unbranded forms with conditional logic and payment collection without paying for a subscription, particularly teams already familiar with block-based editors. Avoid Gravity Forms if businesses not using WordPress, or non-technical teams who want a standalone form builder without managing WordPress plugins and updates. Avoid Tally if businesses needing the most sophisticated form design, extensive native integrations, or enterprise features like HIPAA compliance that Jotform and Typeform offer on paid plans. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.
Migration Notes
What to know about switching between Gravity Forms and Tally.
Migrating Between Gravity Forms and Tally
Both Gravity Forms and Tally support webhooks, which means Clever Ops can set up real-time data sync between the platforms during the migration period. This keeps both systems current while your team transitions. We handle the migration of forms, custom fields, and workflows - typically within 4-8 weeks - with 3 months of post-migration support.
Gravity Forms vs Tally FAQ
Both Gravity Forms and Tally provide standard security measures including encryption, access controls, and compliance certifications. Gravity Forms uses a REST + Webhook API and Tally uses REST + Webhook, both supporting secure data transfer. For Australian businesses handling sensitive data under the Privacy Act, data residency and local support are worth verifying with each vendor. Clever Ops, based in Gippsland, Victoria, can review each platform's security posture against your compliance requirements during a free assessment.
Yes. Gravity Forms provides a REST + Webhook API and Tally provides a REST + Webhook API, so we can build reliable integrations between them. Common sync patterns include forms. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.
For Professional Services businesses, prioritise: Form builder UX, Question types, Conditional logic, Design customisation, Payment collection. Gravity Forms is strong on Native WordPress integration means forms are managed within the WordPress admin, with submissions stored in the WordPress database. Tally excels at Unlimited forms and submissions on the free plan is genuinely unique in the forms space and makes Tally accessible for any budget. Clever Ops can help you build a weighted requirements list and score each platform against it.
If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. Gravity Forms and Tally share 1 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.
Gravity Forms uses a REST + Webhook API (WordPress REST API with application password or OAuth 1.0a authentication. Rate limits depend on WordPress hosting. JSON responses. Webhooks available through the Webhooks add-on. Extensive PHP hooks and filters for server-side customisation.), while Tally uses a REST + Webhook API (REST API with API key authentication. Rate limits apply. JSON responses. Supports webhooks for submission events. API available on the Pro plan. Simple, well-documented API for form and submission management.). Gravity Forms supports 6 core data objects; Tally supports 6. Gravity Forms supports webhooks for real-time sync. Tally supports webhooks for real-time sync. With 12+ of integration experience, Clever Ops can tell you exactly how each API performs in production.
We audit your current workflows, team size, budget, and growth plans, then recommend the platform that fits. Our advice is vendor-neutral: we do not earn commissions from Gravity Forms, Tally, or any vendor. Our Harvard-educated consultants have helped 50+ businesses make informed technology decisions over 12+. Book a free assessment to get started.
Switching costs include data migration, team retraining, workflow rebuilding, and potential downtime. Gravity Forms pricing: Basic Licence from approximately $86/year (1 site), Pro Licence from approximately $171/year (3 sites), Elite Licence from approximately $343/year (unlimited sites) (AUD). Tally pricing: Free plan: unlimited forms, unlimited submissions, no branding. Beyond licensing costs, budget for implementation (Clever Ops typically completes migrations in 4-8 weeks) and training. We run parallel systems during transitions and provide 3 months of post-migration support to minimise disruption.
Gravity Forms strengths: Native WordPress integration means forms are managed within the WordPress admin, with submissions stored in the WordPress database. Add-on ecosystem with 30+ official add-ons covers CRM connections, payment gateways, email marketing, and advanced features. Tally strengths: Unlimited forms and submissions on the free plan is genuinely unique in the forms space and makes Tally accessible for any budget. Notion-like block-based editor creates forms quickly with a familiar interface for teams already using Notion or similar tools. The features that matter most depend on your team's daily workflows and growth plans. Clever Ops can help you map your requirements to the right platform.
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