BigCommerce vs Webflow - Which Is Right for Your Business?
Wondering whether BigCommerce or Webflow is the better fit for Retail & E-commerce? We break down features, pricing, and real-world suitability so you can choose with confidence - backed by 12+ of hands-on experience.
Feature Comparison
Side-by-side feature analysis for BigCommerce and Webflow.
Store customisation
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Webflow
Webflow manages orders, products, customers, cms-items and 3 more object types
BigCommerce highlights store customisation as a core strength. Webflow offers the capability but does not position it as a primary differentiator.
Product management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Webflow
Visual design tool produces production-ready, clean HTML/CSS code that developers respect and designers love working with
Both platforms are strong here. BigCommerce emphasises this as a core strength, and Webflow also invests heavily in product management. Review each platform's approach to see which aligns with your team's workflow.
Payment processing
BigCommerce
No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
Webflow
Limitation: E-commerce functionality is basic compared to Shopify with limited product variants, no subscription billing, and fewer payment options
BigCommerce highlights payment processing as a core strength. Webflow offers the capability but does not position it as a primary differentiator.
Shipping and fulfilment
BigCommerce
BigCommerce provides shipping and fulfilment functionality, popular with Retail & E-commerce businesses
Webflow
Webflow provides shipping and fulfilment functionality, popular with Professional Services businesses
shipping and fulfilment capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
SEO and marketing tools
BigCommerce
Limitation: Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Webflow
Memberships and gated content allow building subscription-based sites and member portals without third-party tools
Webflow highlights seo and marketing tools as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Mobile commerce
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Webflow
Limitation: E-commerce functionality is basic compared to Shopify with limited product variants, no subscription billing, and fewer payment options
BigCommerce highlights mobile commerce as a core strength. Webflow offers the capability but does not position it as a primary differentiator.
Multi-channel selling
BigCommerce
Native multi-currency and multi-language support without requiring paid apps, making international selling more accessible
Webflow
Webflow provides multi-channel selling functionality, popular with Professional Services businesses
BigCommerce highlights multi-channel selling as a core strength. Webflow offers the capability but does not position it as a primary differentiator.
Inventory management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Webflow
Webflow provides inventory management functionality, popular with Professional Services businesses
BigCommerce highlights inventory management as a core strength. Webflow offers the capability but does not position it as a primary differentiator.
Analytics and reporting
BigCommerce
BigCommerce includes analytics and reporting capabilities. Feature depth varies by plan tier
Webflow
Webflow includes analytics and reporting capabilities. Feature depth varies by plan tier
analytics and reporting capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
App and plugin ecosystem
BigCommerce
Limitation: App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
Webflow
Webflow connects with 53+ tools natively, offering one of the broadest integration ecosystems in its category
Both platforms have similar integration breadth (62 and 53 native connectors respectively). Either will connect to the major tools in a mid-market stack.
Ease of setup
BigCommerce
BigCommerce provides onboarding resources. Setup complexity depends on your configuration requirements
Webflow
Webflow may require guided implementation for complex setups
Edge cases in ease of setup (bulk edits, exports, undo, permissions) are where BigCommerce and Webflow diverge; map your five toughest scenarios and reproduce them in each trial.
Value for money
BigCommerce
Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.
Webflow
Starter is free (staging only). Basic from approximately $22/month, CMS from approximately $33/month, Business from approximately $55/month, Enterprise custom pricing (AUD). E-commerce plans start from approximately $45/month. Per-site pricing.
Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.
Pricing Comparison
General pricing information for each platform.
BigCommerce
Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
Webflow
Starter is free (staging only). Basic from approximately $22/month, CMS from approximately $33/month, Business from approximately $55/month, Enterprise custom pricing (AUD). E-commerce plans start from approximately $45/month. Per-site pricing.
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Pros & Cons
An honest look at the strengths and limitations of each platform.
BigCommerce
Pros
- No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
- Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
- Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
- Multi-storefront capability lets businesses run multiple branded stores from a single BigCommerce backend and inventory pool
- Native multi-currency and multi-language support without requiring paid apps, making international selling more accessible
Cons
- Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses
- App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
- Theme customisation uses Stencil framework which has a steeper learning curve than Shopify Liquid for frontend developers
- Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Webflow
Pros
- Visual design tool produces production-ready, clean HTML/CSS code that developers respect and designers love working with
- CMS capabilities with dynamic content collections allow non-developers to manage structured content like blog posts, case studies, and portfolios
- Interactions and animations editor creates sophisticated scroll-based and triggered animations without writing JavaScript
- Client billing feature lets agencies host client sites and pass through hosting costs with markup, streamlining agency operations
- Memberships and gated content allow building subscription-based sites and member portals without third-party tools
Cons
- E-commerce functionality is basic compared to Shopify with limited product variants, no subscription billing, and fewer payment options
- CMS item limits on lower plans (10,000 on the CMS plan) can be restrictive for content-heavy sites with large catalogues
- Learning curve for the visual editor is steeper than drag-and-drop builders like Squarespace, requiring understanding of CSS concepts
- Export capability is limited after the code has been generated, making migration away from Webflow more complex than expected
Best For
Which tool suits which use case.
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Choose Webflow if you need
- ✓ Multichannel selling
- ✓ Order fulfilment
- ✓ Professional Services businesses
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (orders, products)
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Choose BigCommerce if growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Choose Webflow if design-focused agencies, marketing teams, and businesses that need pixel-perfect websites with dynamic content and want visual control without sacrificing code quality. Avoid BigCommerce if small businesses just starting out who need a large app ecosystem for plug-and-play functionality, or non-technical teams who want the simplest possible theme customisation. Avoid Webflow if businesses that need robust e-commerce with complex product management, or non-technical users who want the simplest possible website builder without understanding layout concepts. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.
Migration Notes
What to know about switching between BigCommerce and Webflow.
Migrating Between BigCommerce and Webflow
Migrating between BigCommerce and Webflow involves transferring orders, products, customers and mapping custom fields. Clever Ops follows a structured migration process: discovery, data mapping, test migration, verification, and cutover. We typically complete migrations within 4-8 weeks. Historical data is preserved, and we run parallel systems during the transition to minimise risk. Post-migration, we provide 3 months of support to ensure everything runs smoothly.
BigCommerce vs Webflow FAQ
BigCommerce: Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.. Webflow: Starter is free (staging only). Basic from approximately $22/month, CMS from approximately $33/month, Business from approximately $55/month, Enterprise custom pricing (AUD). E-commerce plans start from approximately $45/month. Per-site pricing.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.
Yes. Both platforms share 4 common data object types (including orders, products, customers), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.
If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. BigCommerce and Webflow share 4 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.
Switching costs include data migration, team retraining, workflow rebuilding, and potential downtime. BigCommerce pricing: Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). Webflow pricing: Starter is free (staging only). Beyond licensing costs, budget for implementation (Clever Ops typically completes migrations in 4-8 weeks) and training. We run parallel systems during transitions and provide 3 months of post-migration support to minimise disruption.
For Retail & E-commerce, the answer depends on your operational model. BigCommerce is best for growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Webflow is best for design-focused agencies, marketing teams, and businesses that need pixel-perfect websites with dynamic content and want visual control without sacrificing code quality. Clever Ops has helped businesses across Retail & E-commerce choose the right stack. Book a free assessment for advice specific to your situation.
For Retail & E-commerce businesses, prioritise: Store customisation, Product management, Payment processing, Shipping and fulfilment, SEO and marketing tools. BigCommerce is strong on No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale. Webflow excels at Visual design tool produces production-ready, clean HTML/CSS code that developers respect and designers love working with. Clever Ops can help you build a weighted requirements list and score each platform against it.
BigCommerce may hit limits when small businesses just starting out who need a large app ecosystem for plug-and-play functionality, or non-technical teams who want the simplest possible theme customisation. Webflow may hit limits when businesses that need robust e-commerce with complex product management, or non-technical users who want the simplest possible website builder without understanding layout concepts. Both platforms are designed to grow with your business, but scaling experience varies. BigCommerce connects with 62+ tools, and Webflow with 53+, so integration flexibility at scale is comparable. Clever Ops helps mid-market Australian businesses plan their tech stack for growth, not just for today.
Yes, both platforms are used by Australian businesses. BigCommerce is popular with Retail & E-commerce and Manufacturing in Australia. Webflow is widely used by Professional Services and Retail & E-commerce. Key Australian considerations include AUD pricing, local support hours, GST handling, and data residency. BigCommerce offers Australian-specific pricing. Clever Ops, based in Gippsland, Victoria, factors these nuances into every recommendation.
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