Visual Development Connected Webflow
Webflow is the visual development platform for building professional websites without code. Our Webflow integrations connect your sites with CRM, marketing automation, and e-commerce systems. Form submissions flow to HubSpot, product orders sync to accounting, and CMS content updates trigger notifications. Build beautiful sites visually while maintaining sophisticated business automation.
Why Integrate Webflow with Your Business Systems?
Visual Building
Design and build without code. Our integrations add backend functionality to your visually-built sites.
CMS Power
Webflow's CMS is flexible and powerful. We connect CMS collections with external data sources and business systems.
Professional Results
Webflow sites perform like custom development. Our integrations extend this professional quality to business processes.
Popular Webflow Integration Solutions
Connect Webflow with your entire business ecosystem
Webflow + CRM/Marketing
Form submissions flow to HubSpot, Salesforce, or Mailchimp. Lead scoring, nurture sequences, and sales notifications trigger from website activity.
- Form to CRM sync
- Lead scoring
- Nurture automation
- Sales notifications
Webflow + Memberships
Build membership sites with Webflow and integrate payment, access control, and member management.
- Payment processing
- Access control
- Member management
- Content gating
Webflow + E-commerce
Connect Webflow E-commerce with accounting and fulfillment. Orders sync to Xero, inventory updates across channels, shipping integrates automatically.
- Order to accounting sync
- Inventory management
- Shipping automation
- Multi-channel sync
Webflow + CMS Automation
Automate content workflows. Blog posts trigger social sharing, new products notify subscribers, and content updates sync to other platforms.
- Content distribution
- Social automation
- Subscriber notifications
- Cross-platform sync
Systems We Connect with Webflow
Plus 100+ more systems - if you use it, we can integrate it with Webflow
How Webflow Integration Works
Connect Your Systems
We securely connect Webflow with your other business applications using official APIs and best practices.
Map Your Data
Configure how data flows between systems - which fields map where, what triggers sync, and business rules.
Automate Forever
Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.
Data Flow Architecture
Here's how data flows between Webflow and your connected systems:
┌─────────────────┐ ┌──────────────────┐ ┌─────────────────┐
│ Webflow │ │ Integration │ │ CRM │
│ Form/Event │────▶│ Layer │────▶│ Lead/Contact │
└─────────────────┘ └──────────────────┘ └─────────────────┘
│ │ │
│ ▼ │
│ ┌──────────────────┐ │
│ │ Data Process │ │
│ │ • Form data │ │
│ │ • CMS updates │ │
│ │ • E-commerce │ │
│ └──────────────────┘ │
│ │ │
▼ ▼ ▼
┌─────────┐ ┌─────────────┐ ┌──────────┐
│ Visitor │ │ Marketing │ │ Sales │
│Converts │ │ Automation │ │Notified │
└─────────┘ └─────────────┘ └──────────┘
Example: Lead Capture to Sales Flow
════════════════════════════════════
1. Visitor completes contact form on Webflow site
2. Form webhook sends data to integration
3. Lead created/updated in HubSpot
4. Lead scoring applied based on form data
5. Marketing automation adds to nurture sequence
6. High-score leads → Slack notification to sales
7. Sales rep assigned based on routing rules
8. CRM task created for follow-up
9. Activity tracked for attribution reportingCommon Field Mappings
| Source Field | Target Field | Notes |
|---|---|---|
| Webflow.Form.name | HubSpot.Contact.firstname/lastname | Name parsing |
| Webflow.Form.email | HubSpot.Contact.email | Primary identifier |
| Webflow.Form.company | HubSpot.Company.name | Company association |
| Webflow.Form.phone | HubSpot.Contact.phone | Phone number |
| Webflow.Form.message | HubSpot.Contact.notes | Form message |
| Webflow.Form.source_page | HubSpot.Contact.utm_source | Attribution |
| Webflow.CMS.item.name | Airtable.Record.Name | Content sync |
| Webflow.CMS.item.slug | Airtable.Record.Slug | URL reference |
| Webflow.Order.customerEmail | Xero.Contact.Email | E-commerce sync |
| Webflow.Order.total | Xero.Invoice.Total | Order amount |
Example API Response
Sample data structure when syncing from Webflow:
// Webflow - Form Submission Webhook
POST /webhook/webflow/form
Content-Type: application/json
{
"name": "Contact Form",
"site": "my-site-id",
"data": {
"name": "Sarah Johnson",
"email": "sarah@company.com.au",
"company": "Acme Corp",
"phone": "0412 345 678",
"message": "We're interested in your automation services for our growing team.",
"budget": "$5,000 - $10,000"
},
"d": "2024-01-15T10:30:00.000Z",
"_id": "form123abc"
}
// HubSpot - Create/Update Contact
POST https://api.hubapi.com/crm/v3/objects/contacts
Authorization: Bearer {hubspot_token}
Content-Type: application/json
{
"properties": {
"email": "sarah@company.com.au",
"firstname": "Sarah",
"lastname": "Johnson",
"phone": "0412 345 678",
"company": "Acme Corp",
"hs_lead_status": "NEW",
"leadsource": "Website - Contact Form",
"message": "We're interested in your automation services for our growing team.",
"estimated_budget": "$5,000 - $10,000"
}
}
// Webflow - CMS API Update Item
PATCH https://api.webflow.com/v2/collections/{collection_id}/items/{item_id}
Authorization: Bearer {webflow_token}
Content-Type: application/json
{
"fieldData": {
"name": "Updated Blog Post Title",
"slug": "updated-blog-post",
"post-body": "<p>Updated content from external source...</p>",
"featured": true,
"publish-date": "2024-01-15T00:00:00Z"
}
}AI & Custom Integration Examples
Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Webflow data.
Intelligent Lead Scoring
AI analyzes form submissions, page visits, and behavior patterns to score leads. High-intent signals trigger immediate sales outreach.
Content Personalization
AI dynamically adjusts CMS content based on visitor segments. Personalized messaging increases conversion rates.
Automated A/B Testing
Machine learning optimizes page variations automatically. Continuous improvement without manual test management.
Predictive Form Optimization
AI identifies form fields that hurt conversion. Suggests optimal form length and field types for your audience.
Integration Prerequisites
Before starting your Webflow integration, ensure you have:
- Webflow site (CMS or E-commerce plan for API access)
- Webflow API token from site settings
- CRM (HubSpot, Salesforce) with API access
- Form webhook endpoint configured
- Marketing automation platform for nurture sequences
- Slack or Teams for sales notifications
Common Issues & Solutions
Form webhook not firing
CMS items not syncing
Lead not created in CRM
E-commerce orders not processing
Content changes not publishing
Frequently Asked Questions
What integrations does Webflow support?
How do Webflow forms integrate with CRM?
Can Webflow E-commerce integrate with accounting?
What about membership sites with Webflow?
How does the Webflow CMS API work?
Ready to Connect Webflow with Everything?
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