Choosing Between BigCommerce and Salesforce for Your Retail & E-commerce Business
An honest comparison of BigCommerce and Salesforce for Australian mid-market Australian businesses. See feature ratings, pricing, pros and cons to make the right choice — or let our Harvard-educated experts help you decide.
Feature Comparison
Side-by-side feature ratings for BigCommerce and Salesforce.
| Feature | BigCommerce | Salesforce | Notes |
|---|---|---|---|
| Store customisation | BigCommerce and Salesforce are evenly matched on store customisation, so your choice here comes down to preference and workflow fit. | ||
| Product management | Salesforce has a notable advantage in product management. | ||
| Payment processing | BigCommerce and Salesforce are evenly matched on payment processing, so your choice here comes down to preference and workflow fit. | ||
| Shipping and fulfilment | BigCommerce and Salesforce are evenly matched on shipping and fulfilment, so your choice here comes down to preference and workflow fit. | ||
| SEO and marketing tools | In terms of seo and marketing tools, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space. | ||
| Mobile commerce | BigCommerce and Salesforce are evenly matched on mobile commerce, so your choice here comes down to preference and workflow fit. | ||
| Contact management | In terms of contact management, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space. | ||
| Pipeline management | BigCommerce and Salesforce are evenly matched on pipeline management, so your choice here comes down to preference and workflow fit. | ||
| Email automation | In terms of email automation, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space. | ||
| Reporting and analytics | In terms of reporting and analytics, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space. | ||
| Integration ecosystem | BigCommerce has a notable advantage in integration ecosystem. | ||
| Mobile app | BigCommerce and Salesforce are evenly matched on mobile app, so your choice here comes down to preference and workflow fit. |
Store customisation
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on store customisation, so your choice here comes down to preference and workflow fit.
Product management
BigCommerce
Salesforce
Salesforce has a notable advantage in product management.
Payment processing
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on payment processing, so your choice here comes down to preference and workflow fit.
Shipping and fulfilment
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on shipping and fulfilment, so your choice here comes down to preference and workflow fit.
SEO and marketing tools
BigCommerce
Salesforce
In terms of seo and marketing tools, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space.
Mobile commerce
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on mobile commerce, so your choice here comes down to preference and workflow fit.
Contact management
BigCommerce
Salesforce
In terms of contact management, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space.
Pipeline management
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on pipeline management, so your choice here comes down to preference and workflow fit.
Email automation
BigCommerce
Salesforce
In terms of email automation, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space.
Reporting and analytics
BigCommerce
Salesforce
In terms of reporting and analytics, BigCommerce and Salesforce perform at a similar level, which is common for mature platforms in this space.
Integration ecosystem
BigCommerce
Salesforce
BigCommerce has a notable advantage in integration ecosystem.
Mobile app
BigCommerce
Salesforce
BigCommerce and Salesforce are evenly matched on mobile app, so your choice here comes down to preference and workflow fit.
Pricing Comparison
General pricing information for each platform.
BigCommerce
From ~$39/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
Salesforce
From ~$35/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
BigCommerce
Pros
- Real-time webhook support for instant data sync
- Rich data model covering orders, products, customers and more
- Regular platform updates and improvements
- Multi-channel selling from one dashboard
- Extensive integration ecosystem with 30+ connectors
Cons
- Multi-currency setup can be complex
- Support response times vary by plan tier
- Transaction fees can add up at scale
- May not suit every workflow without customisation
Salesforce
Pros
- Well-established platform with strong market presence
- Centralised customer data for better sales outcomes
- Regular platform updates and improvements
- Solid feature set for its price point
- Rich data model covering leads, contacts, accounts and more
Cons
- Complex data model may require expert configuration
- Can require significant setup and customisation
- Data migration from other CRMs can be tricky
- Onboarding documentation could be more comprehensive
Best For
Which tool suits which use case.
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Choose Salesforce if you need
- ✓ Marketing automation
- ✓ Complex data models (leads, contacts, accounts and more)
- ✓ Professional Services businesses
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
BigCommerce and Salesforce serve different purposes — BigCommerce focuses on e-commerce, while Salesforce excels in crm & sales. Many mid-market Australian businesses use both platforms together. Clever Ops can help you decide whether you need one or both, and build integrations between them so data flows automatically. Our Harvard-educated consultants have helped 50+ businesses optimise their tech stacks.
Migration Notes
What to know about switching between BigCommerce and Salesforce.
Migrating Between BigCommerce and Salesforce
Clever Ops takes a low-risk approach to migrating between BigCommerce and Salesforce. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.
BigCommerce vs Salesforce FAQ
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