Choosing Between BigCommerce and Salesforce for Your Retail & E-commerce Business
An honest comparison of BigCommerce and Salesforce for Australian mid-market Australian businesses. See feature ratings, pricing, pros and cons to make the right choice - or let our Harvard-educated experts help you decide.
Feature Comparison
Side-by-side feature analysis for BigCommerce and Salesforce.
Store customisation
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Salesforce
Unmatched customisation depth - virtually every field, object, workflow, and page layout can be tailored to your exact business processes
Both platforms are strong here. BigCommerce emphasises this as a core strength, and Salesforce also invests heavily in store customisation. Review each platform's approach to see which aligns with your team's workflow.
Product management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Salesforce
Salesforce provides product management functionality, popular with Professional Services businesses
BigCommerce highlights product management as a core strength. Salesforce offers the capability but does not position it as a primary differentiator.
Payment processing
BigCommerce
No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
Salesforce
Salesforce provides payment processing functionality, popular with Professional Services businesses
BigCommerce highlights payment processing as a core strength. Salesforce offers the capability but does not position it as a primary differentiator.
Shipping and fulfilment
BigCommerce
BigCommerce provides shipping and fulfilment functionality, popular with Retail & E-commerce businesses
Salesforce
Salesforce provides shipping and fulfilment functionality, popular with Professional Services businesses
Day-to-day shipping and fulfilment workflows feel different between BigCommerce and Salesforce - watch a recorded walkthrough of each before judging which fits your team.
SEO and marketing tools
BigCommerce
Limitation: Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Salesforce
Salesforce provides seo and marketing tools functionality, popular with Professional Services businesses
Both platforms cover the seo and marketing tools basics. The edges - automations, reporting depth, mobile parity - are where their opinions show.
Mobile commerce
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Salesforce
Salesforce offers a mobile experience. Check the vendor site for current mobile app capabilities
BigCommerce highlights mobile commerce as a core strength. Salesforce offers the capability but does not position it as a primary differentiator.
Contact management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Salesforce
Salesforce provides contact management functionality, popular with Professional Services businesses
BigCommerce highlights contact management as a core strength. Salesforce offers the capability but does not position it as a primary differentiator.
Pipeline management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Salesforce
Salesforce provides pipeline management functionality, popular with Professional Services businesses
BigCommerce highlights pipeline management as a core strength. Salesforce offers the capability but does not position it as a primary differentiator.
Email automation
BigCommerce
BigCommerce supports email automation. Advanced automation features may require higher-tier plans
Salesforce
Unmatched customisation depth - virtually every field, object, workflow, and page layout can be tailored to your exact business processes
Both platforms cover the email automation basics. The edges - automations, reporting depth, mobile parity - are where their opinions show.
Reporting and analytics
BigCommerce
BigCommerce includes reporting and analytics capabilities. Feature depth varies by plan tier
Salesforce
Advanced reporting and dashboard capabilities with cross-object reporting, formula fields, and real-time analytics
Salesforce highlights reporting and analytics as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Integration ecosystem
BigCommerce
Limitation: App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
Salesforce
AppExchange marketplace has 7,000+ apps and integrations, making it the most extensible CRM ecosystem available
Salesforce highlights integration ecosystem as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Mobile app
BigCommerce
BigCommerce connects with 62+ tools natively, offering one of the broadest integration ecosystems in its category
Salesforce
Salesforce connects with 83+ tools natively, offering one of the broadest integration ecosystems in its category
On paper mobile app looks similar across BigCommerce and Salesforce, but the admin experience, reporting, and permission model tend to be the real differentiators.
Pricing Comparison
General pricing information for each platform.
BigCommerce
Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
Salesforce
Starter from approximately $37/user/month, Professional from approximately $120/user/month, Enterprise from approximately $250/user/month (AUD). Sales Cloud, Service Cloud, and Marketing Cloud are priced separately. Annual contracts required on most plans.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
BigCommerce
Pros
- No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
- Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
- Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
- Multi-storefront capability lets businesses run multiple branded stores from a single BigCommerce backend and inventory pool
- Native multi-currency and multi-language support without requiring paid apps, making international selling more accessible
Cons
- Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses
- App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
- Theme customisation uses Stencil framework which has a steeper learning curve than Shopify Liquid for frontend developers
- Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Salesforce
Pros
- Unmatched customisation depth - virtually every field, object, workflow, and page layout can be tailored to your exact business processes
- AppExchange marketplace has 7,000+ apps and integrations, making it the most extensible CRM ecosystem available
- Advanced reporting and dashboard capabilities with cross-object reporting, formula fields, and real-time analytics
- Robust permission and role-based access controls allow granular data security across teams and business units
- Einstein AI features provide lead scoring, opportunity insights, and forecasting that improve as your data grows
Cons
- Implementation typically requires a certified consultant ($150-300/hour), adding $10,000-50,000 to setup costs for mid-market businesses
- Per-user pricing adds up quickly - a 20-person sales team on the most popular tier costs approximately $4,000/month (AUD) before add-ons
- The learning curve is steep, and without proper training, teams often use only a fraction of the platform capabilities
- Admin overhead is significant - most businesses with 10+ users need a part-time or dedicated Salesforce admin to manage the system
Best For
Which tool suits which use case.
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Choose Salesforce if you need
- ✓ Marketing automation
- ✓ Complex data models (leads, contacts, accounts and more)
- ✓ Professional Services businesses
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
BigCommerce and Salesforce solve different problems: BigCommerce handles e-commerce, while Salesforce covers crm & sales. Most mid-market Australian businesses benefit from running both with a proper integration layer. BigCommerce is the right pick when growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Salesforce fits when mid-market businesses with complex sales processes, multiple teams, or industry-specific requirements that justify the investment in customisation and admin overhead. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.
Migration Notes
What to know about switching between BigCommerce and Salesforce.
Migrating Between BigCommerce and Salesforce
Clever Ops takes a low-risk approach to migrating between BigCommerce and Salesforce. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.
BigCommerce vs Salesforce FAQ
Yes. BigCommerce provides a REST + Webhook API and Salesforce provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.
Switching costs include data migration, team retraining, workflow rebuilding, and potential downtime. BigCommerce pricing: Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). Salesforce pricing: Starter from approximately $37/user/month, Professional from approximately $120/user/month, Enterprise from approximately $250/user/month (AUD). Beyond licensing costs, budget for implementation (Clever Ops typically completes migrations in 4-8 weeks) and training. We run parallel systems during transitions and provide 3 months of post-migration support to minimise disruption.
Free trials are useful for testing the user interface, but they rarely reveal how a platform performs at scale, with your specific data model, or alongside your existing integrations. BigCommerce manages 8 data object types and Salesforce manages 9. Evaluating that complexity in a trial period is difficult. A more efficient approach is to combine a short trial with expert advice from our Harvard-educated consultants, who can identify the right fit based on 12+ of implementation experience.
BigCommerce uses a REST + Webhook API (REST API with OAuth2 authentication. Rate limited to 150 requests per 30 seconds on standard plans. Supports webhooks for real-time event notifications. V2 and V3 APIs coexist, with V3 preferred for newer resources.), while Salesforce uses a REST API (REST API with OAuth 2.0. Rate limited by API request limits per 24-hour period (varies by edition: 15,000 for Professional, 100,000 for Enterprise). Supports SOQL queries for complex data retrieval. Bulk API available for large data operations (up to 10,000 records per batch).). BigCommerce supports 8 core data objects; Salesforce supports 9. BigCommerce supports webhooks for real-time sync. With 12+ of integration experience, Clever Ops can tell you exactly how each API performs in production.
We audit your current workflows, team size, budget, and growth plans, then recommend the platform that fits. Our advice is vendor-neutral: we do not earn commissions from BigCommerce, Salesforce, or any vendor. Our Harvard-educated consultants have helped 50+ businesses make informed technology decisions over 12+. Book a free assessment to get started.
For Retail & E-commerce, the answer depends on your operational model. BigCommerce is best for growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Salesforce is best for mid-market businesses with complex sales processes, multiple teams, or industry-specific requirements that justify the investment in customisation and admin overhead. Clever Ops has helped businesses across Retail & E-commerce choose the right stack. Book a free assessment for advice specific to your situation.
BigCommerce limitations: Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses. App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development. Salesforce limitations: Implementation typically requires a certified consultant ($150-300/hour), adding $10,000-50,000 to setup costs for mid-market businesses. Per-user pricing adds up quickly - a 20-person sales team on the most popular tier costs approximately $4,000/month (AUD) before add-ons. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.
Yes, both platforms are used by Australian businesses. BigCommerce is popular with Retail & E-commerce and Manufacturing in Australia. Salesforce is widely used by Professional Services and Financial Services. Key Australian considerations include AUD pricing, local support hours, GST handling, and data residency. BigCommerce offers Australian-specific pricing. Clever Ops, based in Gippsland, Victoria, factors these nuances into every recommendation.
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