Outgrowing Salesforce? Clever Ops builds custom crm & sales solutions tailored to your exact business processes. Eliminate ongoing subscription costs, feature restrictions, and vendor lock-in with a solution you own.
Salesforce is a capable tool, but it comes with limitations that may not suit your business.
Overwhelming complexity — most businesses use under 20% of features
Implementation takes 6-12 months and requires expensive consultants
Per-user licensing costs escalate dramatically as teams grow
Requires dedicated Salesforce administrator to manage and maintain
Heavy customisation requires specialised developers at premium rates
AppExchange add-ons add hidden recurring costs
See how a custom-built crm & sales solution compares to Salesforce.
| Feature | Salesforce | Clever Ops Custom |
|---|---|---|
| Monthly subscription | From $25/user/month (Essentials) to $300+/user/month | One-time investment — you own it |
| Per-user pricing | Yes — costs scale with team size | Unlimited users included |
| Customisation | Limited to Salesforce's configuration options | 100% custom-built for your workflow |
| Integration flexibility | Salesforce marketplace and approved partners | Direct API connection to any tool |
| Data ownership | Hosted on Salesforce's servers under their terms | You own the code, data, and infrastructure |
| Vendor lock-in | Difficult to leave once embedded | No lock-in — portable and open |
| Australian support | Global support — timezone challenges | Local Australian team based in Gippsland, Victoria |
| Sales pipeline customisation | Preset stages and fields within Salesforce | Completely custom stages, fields, and automation rules |
| Reporting and analytics | Salesforce's pre-built reports (advanced requires higher tier) | Custom dashboards showing exactly your KPIs |
| Marketing automation | Salesforce's built-in tools (often limited by plan) | Custom automation matching your exact customer journey |
Why mid-market Australian businesses choose custom-built over Salesforce.
Salesforce's roadmap serves their shareholders, not your business. A custom crm & sales solution adapts to your strategy — add features, change workflows, or pivot entirely without waiting for a vendor.
We handle every aspect of the transition — data migration, team training, and parallel running — so there is zero operational disruption. Most migrations complete within 2-4 weeks.
Salesforce charges From $25/user/month (Essentials) to $300+/user/month; implementation costs $20,000-100,000+. A custom solution is a one-time investment — you own it outright with no monthly fees, no per-user charges, and no surprise price increases.
Our Harvard-educated team brings 12+ years of experience building custom solutions for mid-market Australian businesses. We understand what $1M–$50M annual revenue businesses actually need.
Salesforce limits integrations to their marketplace. Custom solutions connect directly via API to any tool in your stack — including industry-specific and legacy systems.
Skip the overseas call centres and chatbot mazes. Our team in Gippsland, Victoria provides direct access to the developers who built your system, not generic support agents.
Salesforce's subscription costs compound year after year while a custom solution is a one-time investment
Per-user and tier-based pricing penalises business growth on Salesforce
Your data inside Salesforce is subject to their terms, their pricing, and their continued existence
Your business processes are unique — Salesforce's generic features cannot fully accommodate them
You own the system entirely — no vendor lock-in, no data hostage, no forced upgrades
A custom solution matches Australian compliance and regulatory requirements from day one
Explore other custom alternatives in CRM & Sales.
Join 50+ Australian businesses already using custom solutions built by Clever Ops.