BigCommerce vs Loom: Side-by-Side Feature & Pricing Comparison
Our Harvard-educated consultants have implemented both BigCommerce and Loom for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.
Feature Comparison
Side-by-side feature analysis for BigCommerce and Loom.
Store customisation
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Loom
Loom manages videos, folders, workspaces, comments and 2 more object types
BigCommerce highlights store customisation as a core strength. Loom offers the capability but does not position it as a primary differentiator.
Product management
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Loom
Best for remote and hybrid teams that want to replace unnecessary meetings with async video updates, walkthroughs, and feedback, particularly in product, engineering, and customer success roles.
BigCommerce highlights product management as a core strength. Loom offers the capability but does not position it as a primary differentiator.
Payment processing
BigCommerce
No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
Loom
Loom provides payment processing functionality, popular with Professional Services businesses
BigCommerce highlights payment processing as a core strength. Loom offers the capability but does not position it as a primary differentiator.
Shipping and fulfilment
BigCommerce
BigCommerce provides shipping and fulfilment functionality, popular with Retail & E-commerce businesses
Loom
Loom provides shipping and fulfilment functionality, popular with Professional Services businesses
Both platforms cover the shipping and fulfilment basics. The edges - automations, reporting depth, mobile parity - are where their opinions show.
SEO and marketing tools
BigCommerce
Limitation: Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Loom
Limitation: Viewer analytics are useful but basic compared to dedicated video hosting platforms like Wistia or Vidyard for marketing use cases
Day-to-day seo and marketing tools workflows feel different between BigCommerce and Loom - watch a recorded walkthrough of each before judging which fits your team.
Mobile commerce
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
Loom
Loom offers a mobile experience. Check the vendor site for current mobile app capabilities
BigCommerce highlights mobile commerce as a core strength. Loom offers the capability but does not position it as a primary differentiator.
Messaging features
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Loom
Loom provides messaging features functionality, popular with Professional Services businesses
BigCommerce highlights messaging features as a core strength. Loom offers the capability but does not position it as a primary differentiator.
Video and audio quality
BigCommerce
BigCommerce provides video and audio quality functionality, popular with Retail & E-commerce businesses
Loom
Automatic transcription with chapters makes video content searchable and skimmable, reducing the time viewers spend finding relevant sections
Loom highlights video and audio quality as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
File sharing
BigCommerce
BigCommerce provides file sharing functionality, popular with Retail & E-commerce businesses
Loom
Limitation: Video quality and file sizes can strain bandwidth for teams with limited internet connectivity, particularly in regional areas
file sharing capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
Team channels
BigCommerce
BigCommerce includes team collaboration features. Multi-user capabilities vary by plan tier
Loom
Limitation: Video quality and file sizes can strain bandwidth for teams with limited internet connectivity, particularly in regional areas
Day-to-day team channels workflows feel different between BigCommerce and Loom - watch a recorded walkthrough of each before judging which fits your team.
Search and history
BigCommerce
BigCommerce provides search and history functionality, popular with Retail & E-commerce businesses
Loom
Automatic transcription with chapters makes video content searchable and skimmable, reducing the time viewers spend finding relevant sections
Loom highlights search and history as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Security and compliance
BigCommerce
BigCommerce provides standard security controls. Contact the vendor for detailed compliance certifications
Loom
Loom provides standard security controls. Contact the vendor for detailed compliance certifications
If security and compliance is a daily-use area for your team, the onboarding curve and keyboard ergonomics matter more than feature counts - trial both with a real operator, not an evaluator.
Pricing Comparison
General pricing information for each platform.
BigCommerce
Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Loom
Free plan: 25 videos, 5 min limit. Business from approximately $20/user/month, Enterprise custom pricing (AUD). Annual billing discounts available. Unlimited recording length and storage on paid plans.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Pros & Cons
An honest look at the strengths and limitations of each platform.
BigCommerce
Pros
- No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
- Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
- Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
- Multi-storefront capability lets businesses run multiple branded stores from a single BigCommerce backend and inventory pool
- Native multi-currency and multi-language support without requiring paid apps, making international selling more accessible
Cons
- Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses
- App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
- Theme customisation uses Stencil framework which has a steeper learning curve than Shopify Liquid for frontend developers
- Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Loom
Pros
- One-click screen and camera recording eliminates the scheduling overhead of synchronous meetings for status updates, walkthroughs, and feedback
- Automatic transcription with chapters makes video content searchable and skimmable, reducing the time viewers spend finding relevant sections
- Viewer insights show who watched, for how long, and which sections they replayed, giving senders data on engagement
- Comments and reactions on timestamped moments turn videos into async conversation threads, keeping context attached to the content
- Browser extension and desktop app make recording frictionless, with instant shareable links that do not require recipients to install anything
Cons
- Free plan limits recordings to 25 videos and 5 minutes each, which is too restrictive for most professional use cases
- Video quality and file sizes can strain bandwidth for teams with limited internet connectivity, particularly in regional areas
- No built-in editing beyond basic trimming means polished presentations still require a separate video editing tool
- Viewer analytics are useful but basic compared to dedicated video hosting platforms like Wistia or Vidyard for marketing use cases
Best For
Which tool suits which use case.
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Choose Loom if you need
- ✓ Team collaboration
- ✓ Education organisations
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (videos, folders)
- ✓ Professional Services businesses
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
BigCommerce and Loom solve different problems: BigCommerce handles e-commerce, while Loom covers communication. Most mid-market Australian businesses benefit from running both with a proper integration layer. BigCommerce is the right pick when growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Loom fits when remote and hybrid teams that want to replace unnecessary meetings with async video updates, walkthroughs, and feedback, particularly in product, engineering, and customer success roles. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.
Migration Notes
What to know about switching between BigCommerce and Loom.
Migrating Between BigCommerce and Loom
Clever Ops takes a low-risk approach to migrating between BigCommerce and Loom. We run both systems in parallel during the transition, transferring your core data in stages and verifying data at each step. Your team continues working in the existing system until the new one is fully validated. The process typically takes 4-8 weeks, followed by 3 months of hands-on support.
BigCommerce vs Loom FAQ
BigCommerce strengths: No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale. Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses. Loom strengths: One-click screen and camera recording eliminates the scheduling overhead of synchronous meetings for status updates, walkthroughs, and feedback. Automatic transcription with chapters makes video content searchable and skimmable, reducing the time viewers spend finding relevant sections. The features that matter most depend on your team's daily workflows and growth plans. Clever Ops can help you map your requirements to the right platform.
Since BigCommerce (e-commerce) and Loom (communication) serve different functions, many businesses run both. The key is connecting them so data flows automatically. Clever Ops builds these integrations, keeping your core records in sync across both platforms.
Yes. BigCommerce provides a REST + Webhook API and Loom provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.
BigCommerce is more commonly used in Manufacturing. Loom is stronger in Professional Services and Education. That said, popularity alone should not drive your decision. The right tool depends on your specific processes and integration needs. Clever Ops can advise based on what we have seen work for similar businesses.
BigCommerce limitations: Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses. App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development. Loom limitations: Free plan limits recordings to 25 videos and 5 minutes each, which is too restrictive for most professional use cases. Video quality and file sizes can strain bandwidth for teams with limited internet connectivity, particularly in regional areas. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.
Loom is generally simpler to set up. BigCommerce typically requires more configuration and may benefit from expert implementation support. Clever Ops provides implementation services for both platforms, typically completing setup within 2 weeks.
ROI depends on three factors: how well the platform is configured, how thoroughly your team adopts it, and how tightly it integrates with your other tools. BigCommerce delivers value through No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale. Loom delivers value through One-click screen and camera recording eliminates the scheduling overhead of synchronous meetings for status updates, walkthroughs, and feedback. A poorly set-up tool delivers less value than a well-implemented one, regardless of platform. Clever Ops focuses on maximising your return through proper implementation and ongoing optimisation.
Both BigCommerce and Loom provide standard security measures including encryption, access controls, and compliance certifications. BigCommerce uses a REST + Webhook API and Loom uses REST, both supporting secure data transfer. For Australian businesses handling sensitive data under the Privacy Act, data residency and local support are worth verifying with each vendor. Clever Ops, based in Gippsland, Victoria, can review each platform's security posture against your compliance requirements during a free assessment.
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