Async Video Communication Loom
Loom enables asynchronous video communication that's changing how teams work. Record quick videos to explain concepts, provide feedback, or share updates without scheduling meetings. Our Loom integrations connect this powerful communication tool with your CRM, project management, and support systems. Embed Loom videos in tickets, track viewing analytics in your CRM, and automate video-based workflows.
Why Integrate Loom with Your Business Systems?
Async Efficiency
Replace meetings with video messages. Explain complex topics once, share with many, and viewers watch on their schedule.
Screen + Face Recording
Show your screen while explaining in person. Perfect for demos, tutorials, feedback, and walkthroughs.
Engagement Analytics
See who watched, how much they viewed, and where they dropped off. Know if your message landed.
CRM Integration
Video engagement data syncs directly to contact records in your CRM, enabling automated follow-ups when prospects watch your content.
Popular Loom Integration Solutions
Connect Loom with your entire business ecosystem
Loom + Sales Outreach
Personalised video messages in sales sequences stand out from text emails. Track viewing to know when prospects engage.
- Personalised video outreach
- View notification triggers
- Engagement tracking
- Follow-up automation
Loom + Support Documentation
Create video answers to common questions. Embed in knowledge base, auto-suggest in support tickets, and reduce repetitive explanations.
- Video knowledge base
- Embedded in tickets
- Reduced support calls
- Self-service enablement
Loom + Project Management
Attach Loom videos to tasks for context. Sprint demos, feature explanations, and feedback all linked where the work happens.
- Video context on tasks
- Sprint demo archives
- Feedback with visuals
- Onboarding documentation
Loom + Internal Communication
Replace status meetings with recorded updates. Team members watch when convenient, everything is archived and searchable.
- Async status updates
- Meeting replacement
- Searchable archive
- Time zone friendly
Systems We Connect with Loom
Plus 100+ more systems - if you use it, we can integrate it with Loom
How Loom Integration Works
Connect Your Systems
We securely connect Loom with your other business applications using official APIs and best practices.
Map Your Data
Configure how data flows between systems - which fields map where, what triggers sync, and business rules.
Automate Forever
Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.
Data Flow Architecture
Here's how data flows between Loom and your connected systems:
┌─────────────────┐ ┌──────────────────┐ ┌─────────────────┐
│ Loom │ │ Integration │ │ CRM │
│ Recording │────▶│ Layer │────▶│ Engagement │
└─────────────────┘ └──────────────────┘ └─────────────────┘
│ │ │
│ ▼ │
│ ┌──────────────────┐ │
│ │ View Analytics │ │
│ │ • Who watched │ │
│ │ • % completed │ │
│ │ • Engagement │ │
│ └──────────────────┘ │
│ │ │
▼ ▼ ▼
┌─────────┐ ┌─────────────┐ ┌──────────┐
│ Video │ │ Track Views │ │ Trigger │
│ Shared │ │ by Contact │ │Follow-up │
└─────────┘ └─────────────┘ └──────────┘
Example: Sales Video Outreach Flow
═══════════════════════════════════
1. Sales rep records personalised Loom video
2. Video shared in email to prospect
3. Prospect clicks link and views video
4. Loom tracks: viewer email, watch time, completion %
5. View data syncs to HubSpot/Salesforce contact
6. Sales rep notified when prospect views video
7. If >80% watched → automated follow-up email
8. CRM task created for rep to call engaged prospectCommon Field Mappings
| Source Field | Target Field | Notes |
|---|---|---|
| Loom.Video.title | CRM.Activity.Subject | Video title |
| Loom.Video.share_url | CRM.Activity.Link | Video URL |
| Loom.Video.duration | CRM.Activity.Duration | Video length |
| Loom.View.viewer_email | CRM.Contact.Email | Viewer identification |
| Loom.View.percent_watched | CRM.Activity.Engagement | Watch completion |
| Loom.View.viewed_at | CRM.Activity.Timestamp | View time |
| Loom.Video.owner_email | CRM.Activity.Owner | Rep who sent |
| Loom.Workspace.name | CRM.Activity.Source | Team attribution |
| Loom.CTA.clicked | CRM.Activity.CTAEngaged | CTA interaction |
| Loom.Comment.content | CRM.Activity.Notes | Viewer feedback |
Example API Response
Sample data structure when syncing from Loom:
// Loom - Video View Webhook
POST /webhook/loom/view
Content-Type: application/json
{
"event_type": "video.viewed",
"video": {
"id": "abc123def456",
"title": "Personalised Demo for Acme Corp",
"owner": {
"id": "user_xyz",
"email": "sales@company.com.au",
"name": "Sales Rep"
},
"duration_seconds": 180,
"created_at": "2024-01-15T09:00:00Z",
"share_url": "https://www.loom.com/share/abc123def456"
},
"view": {
"viewer": {
"email": "prospect@acmecorp.com",
"name": "John Smith"
},
"percent_watched": 85,
"viewed_at": "2024-01-15T14:30:00Z",
"view_count": 2,
"total_watch_time_seconds": 153
}
}
// HubSpot - Log Video Engagement
POST https://api.hubapi.com/crm/v3/objects/calls
Authorization: Bearer {hubspot_token}
Content-Type: application/json
{
"properties": {
"hs_call_title": "Loom Video: Personalised Demo for Acme Corp",
"hs_call_body": "Prospect watched 85% of personalised demo video.\n\nVideo: https://www.loom.com/share/abc123def456\n\nViewed: 2024-01-15 at 2:30 PM\nTotal views: 2\nWatch time: 2m 33s",
"hs_call_direction": "OUTBOUND",
"hs_call_duration": 180000,
"hs_call_status": "COMPLETED"
},
"associations": [
{
"to": { "id": "contact-123" },
"types": [{ "associationCategory": "HUBSPOT_DEFINED", "associationTypeId": 194 }]
}
]
}
// Loom - Get Video Analytics
GET https://api.loom.com/v1/videos/{video_id}/analytics
Authorization: Bearer {loom_token}
{
"views": {
"total": 5,
"unique": 3
},
"engagement": {
"average_percent_watched": 72,
"total_watch_time_seconds": 540
},
"viewers": [
{
"email": "prospect@acmecorp.com",
"name": "John Smith",
"views": 2,
"percent_watched": 85,
"last_viewed_at": "2024-01-15T14:30:00Z"
}
]
}AI & Custom Integration Examples
Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Loom data.
Video Personalisation at Scale
AI generates personalised video thumbnails and intro segments. Mass personalisation maintains authentic feel while scaling outreach across hundreds of prospects.
Engagement Prediction
Machine learning predicts which prospects are most likely to engage with video content. Prioritizes video outreach for contacts with highest predicted engagement.
Content Performance Analysis
AI analyses which video types, lengths, and topics drive best engagement. Data-driven recommendations for optimising future video content.
Auto-Generated Video Summaries
AI creates text summaries of Loom videos for accessibility and searchability. Key points extracted and logged to CRM for quick reference.
Integration Prerequisites
Before starting your Loom integration, ensure you have:
- Loom Business or Enterprise account (for API access)
- Loom API key from developer settings
- CRM (HubSpot, Salesforce) with API access
- Email tracking enabled for viewer identification
- Workspace organisation setup
- Team trained on video creation best practices
Common Issues & Solutions
Viewer not identified
Views not syncing to CRM
Low video engagement
API rate limiting
SSO/authentication issues
Frequently Asked Questions
How does Loom integrate with CRM systems?
Can Loom videos embed in support tickets?
What about Loom for internal documentation?
How do Loom analytics work?
Is Loom secure for sensitive business content?
Ready to Connect Loom with Everything?
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