Harvard-Educated Loom Experts | FT Fast 500

Async Video Communication Loom

Loom enables asynchronous video communication that's changing how teams work. Record quick videos to explain concepts, provide feedback, or share updates without scheduling meetings. Our Loom integrations connect this powerful communication tool with your CRM, project management, and support systems. Embed Loom videos in tickets, track viewing analytics in your CRM, and automate video-based workflows.

25M+
Users
Async
Communication
Screen
Recording
Analytics
View tracking

Why Integrate Loom with Your Business Systems?

Async Efficiency

Replace meetings with video messages. Explain complex topics once, share with many, and viewers watch on their schedule.

Screen + Face Recording

Show your screen while explaining in person. Perfect for demos, tutorials, feedback, and walkthroughs.

Engagement Analytics

See who watched, how much they viewed, and where they dropped off. Know if your message landed.

Popular Loom Integration Solutions

Connect Loom with your entire business ecosystem

Loom + Sales Outreach

Personalized video messages in sales sequences stand out from text emails. Track viewing to know when prospects engage.

  • Personalized video outreach
  • View notification triggers
  • Engagement tracking
  • Follow-up automation

Loom + Support Documentation

Create video answers to common questions. Embed in knowledge base, auto-suggest in support tickets, and reduce repetitive explanations.

  • Video knowledge base
  • Embedded in tickets
  • Reduced support calls
  • Self-service enablement

Loom + Project Management

Attach Loom videos to tasks for context. Sprint demos, feature explanations, and feedback all linked where the work happens.

  • Video context on tasks
  • Sprint demo archives
  • Feedback with visuals
  • Onboarding documentation

Loom + Internal Communication

Replace status meetings with recorded updates. Team members watch when convenient, everything is archived and searchable.

  • Async status updates
  • Meeting replacement
  • Searchable archive
  • Time zone friendly

Systems We Connect with Loom

Salesforce
HubSpot
Slack
Notion
Asana
Jira
Intercom
Zendesk

Plus 100+ more systems - if you use it, we can integrate it with Loom

How Loom Integration Works

1

Connect Your Systems

We securely connect Loom with your other business applications using official APIs and best practices.

2

Map Your Data

Configure how data flows between systems - which fields map where, what triggers sync, and business rules.

3

Automate Forever

Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.

Data Flow Architecture

Here's how data flows between Loom and your connected systems:

┌─────────────────┐     ┌──────────────────┐     ┌─────────────────┐
│     Loom        │     │   Integration    │     │      CRM        │
│   Recording     │────▶│     Layer        │────▶│   Engagement    │
└─────────────────┘     └──────────────────┘     └─────────────────┘
        │                        │                        │
        │                        ▼                        │
        │               ┌──────────────────┐              │
        │               │  View Analytics  │              │
        │               │  • Who watched   │              │
        │               │  • % completed   │              │
        │               │  • Engagement    │              │
        │               └──────────────────┘              │
        │                        │                        │
        ▼                        ▼                        ▼
   ┌─────────┐            ┌─────────────┐          ┌──────────┐
   │ Video   │            │ Track Views │          │ Trigger  │
   │ Shared  │            │ by Contact  │          │Follow-up │
   └─────────┘            └─────────────┘          └──────────┘

Example: Sales Video Outreach Flow
═══════════════════════════════════
1. Sales rep records personalized Loom video
2. Video shared in email to prospect
3. Prospect clicks link and views video
4. Loom tracks: viewer email, watch time, completion %
5. View data syncs to HubSpot/Salesforce contact
6. Sales rep notified when prospect views video
7. If >80% watched → automated follow-up email
8. CRM task created for rep to call engaged prospect

Common Field Mappings

Source FieldTarget FieldNotes
Loom.Video.titleCRM.Activity.SubjectVideo title
Loom.Video.share_urlCRM.Activity.LinkVideo URL
Loom.Video.durationCRM.Activity.DurationVideo length
Loom.View.viewer_emailCRM.Contact.EmailViewer identification
Loom.View.percent_watchedCRM.Activity.EngagementWatch completion
Loom.View.viewed_atCRM.Activity.TimestampView time
Loom.Video.owner_emailCRM.Activity.OwnerRep who sent
Loom.Workspace.nameCRM.Activity.SourceTeam attribution
Loom.CTA.clickedCRM.Activity.CTAEngagedCTA interaction
Loom.Comment.contentCRM.Activity.NotesViewer feedback

Example API Response

Sample data structure when syncing from Loom:

// Loom - Video View Webhook
POST /webhook/loom/view
Content-Type: application/json

{
  "event_type": "video.viewed",
  "video": {
    "id": "abc123def456",
    "title": "Personalized Demo for Acme Corp",
    "owner": {
      "id": "user_xyz",
      "email": "sales@company.com.au",
      "name": "Sales Rep"
    },
    "duration_seconds": 180,
    "created_at": "2024-01-15T09:00:00Z",
    "share_url": "https://www.loom.com/share/abc123def456"
  },
  "view": {
    "viewer": {
      "email": "prospect@acmecorp.com",
      "name": "John Smith"
    },
    "percent_watched": 85,
    "viewed_at": "2024-01-15T14:30:00Z",
    "view_count": 2,
    "total_watch_time_seconds": 153
  }
}

// HubSpot - Log Video Engagement
POST https://api.hubapi.com/crm/v3/objects/calls
Authorization: Bearer {hubspot_token}
Content-Type: application/json

{
  "properties": {
    "hs_call_title": "Loom Video: Personalized Demo for Acme Corp",
    "hs_call_body": "Prospect watched 85% of personalized demo video.\n\nVideo: https://www.loom.com/share/abc123def456\n\nViewed: 2024-01-15 at 2:30 PM\nTotal views: 2\nWatch time: 2m 33s",
    "hs_call_direction": "OUTBOUND",
    "hs_call_duration": 180000,
    "hs_call_status": "COMPLETED"
  },
  "associations": [
    {
      "to": { "id": "contact-123" },
      "types": [{ "associationCategory": "HUBSPOT_DEFINED", "associationTypeId": 194 }]
    }
  ]
}

// Loom - Get Video Analytics
GET https://api.loom.com/v1/videos/{video_id}/analytics
Authorization: Bearer {loom_token}

{
  "views": {
    "total": 5,
    "unique": 3
  },
  "engagement": {
    "average_percent_watched": 72,
    "total_watch_time_seconds": 540
  },
  "viewers": [
    {
      "email": "prospect@acmecorp.com",
      "name": "John Smith",
      "views": 2,
      "percent_watched": 85,
      "last_viewed_at": "2024-01-15T14:30:00Z"
    }
  ]
}

AI & Custom Integration Examples

Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Loom data.

Video Personalization at Scale

AI generates personalized video thumbnails and intro segments. Mass personalization maintains authentic feel while scaling outreach across hundreds of prospects.

Engagement Prediction

Machine learning predicts which prospects are most likely to engage with video content. Prioritizes video outreach for contacts with highest predicted engagement.

Content Performance Analysis

AI analyzes which video types, lengths, and topics drive best engagement. Data-driven recommendations for optimizing future video content.

Auto-Generated Video Summaries

AI creates text summaries of Loom videos for accessibility and searchability. Key points extracted and logged to CRM for quick reference.

Integration Prerequisites

Before starting your Loom integration, ensure you have:

  • Loom Business or Enterprise account (for API access)
  • Loom API key from developer settings
  • CRM (HubSpot, Salesforce) with API access
  • Email tracking enabled for viewer identification
  • Workspace organization setup
  • Team trained on video creation best practices

Common Issues & Solutions

Viewer not identified

Views not syncing to CRM

Low video engagement

API rate limiting

SSO/authentication issues

Frequently Asked Questions

How does Loom integrate with CRM systems?

Can Loom videos embed in support tickets?

What about Loom for internal documentation?

How do Loom analytics work?

Is Loom secure for sensitive business content?

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