Asana or Insightly? An Expert Comparison for Mid-Market Businesses
Stop researching and start deciding. Our feature-by-feature comparison of Asana and Insightly gives mid-market Australian businesses the clarity they need — in minutes, not hours.
Feature Comparison
Side-by-side feature ratings for Asana and Insightly.
| Feature | Asana | Insightly | Notes |
|---|---|---|---|
| Task management | Insightly holds a small advantage in task management. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Project views (board/list/timeline) | On project views (board/list/timeline), Insightly is marginally stronger — but Asana still delivers a solid experience here. | ||
| Resource management | Asana has a notable advantage in resource management. | ||
| Time tracking | When it comes to time tracking, Insightly pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team. | ||
| Collaboration tools | Insightly edges out Asana on collaboration tools, though the gap is modest enough that other factors may matter more. | ||
| Reporting and dashboards | For Professional Services that rely on strong reporting and dashboards, Insightly is the more capable option in our assessment. | ||
| Contact management | Asana has a notable advantage in contact management. | ||
| Pipeline management | Asana has a notable advantage in pipeline management. | ||
| Email automation | Asana has a notable advantage in email automation. | ||
| Reporting and analytics | On reporting and analytics, Insightly is marginally stronger — but Asana still delivers a solid experience here. | ||
| Integration ecosystem | Asana holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Mobile app | Asana has a notable advantage in mobile app. |
Task management
Asana
Insightly
Insightly holds a small advantage in task management. For most mid-market Australian businesses, this difference alone would not drive the decision.
Project views (board/list/timeline)
Asana
Insightly
On project views (board/list/timeline), Insightly is marginally stronger — but Asana still delivers a solid experience here.
Resource management
Asana
Insightly
Asana has a notable advantage in resource management.
Time tracking
Asana
Insightly
When it comes to time tracking, Insightly pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team.
Collaboration tools
Asana
Insightly
Insightly edges out Asana on collaboration tools, though the gap is modest enough that other factors may matter more.
Reporting and dashboards
Asana
Insightly
For Professional Services that rely on strong reporting and dashboards, Insightly is the more capable option in our assessment.
Contact management
Asana
Insightly
Asana has a notable advantage in contact management.
Pipeline management
Asana
Insightly
Asana has a notable advantage in pipeline management.
Email automation
Asana
Insightly
Asana has a notable advantage in email automation.
Reporting and analytics
Asana
Insightly
On reporting and analytics, Insightly is marginally stronger — but Asana still delivers a solid experience here.
Integration ecosystem
Asana
Insightly
Asana holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision.
Mobile app
Asana
Insightly
Asana has a notable advantage in mobile app.
Pricing Comparison
General pricing information for each platform.
Asana
Free tier; paid from ~$13.49/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Insightly
Free tier available; paid from ~$29/user/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Asana
Pros
- Well-documented REST API for custom integrations
- Keeps distributed teams on track
- Well-established platform with strong market presence
- Cloud-based with reliable uptime
- Popular across Professional Services, Education, Retail & E-commerce
Cons
- No real-time webhook support — relies on polling for sync
- Reporting features often locked behind higher tiers
- Onboarding documentation could be more comprehensive
- Customisation may require learning curve
Insightly
Pros
- Cloud-based with reliable uptime
- Well-documented REST API for custom integrations
- Active user community and resources
- Well-established platform with strong market presence
- Centralised customer data for better sales outcomes
Cons
- Complex data model may require expert configuration
- Can require significant setup and customisation
- May not suit every workflow without customisation
- Data migration from other CRMs can be tricky
Best For
Which tool suits which use case.
Choose Asana if you need
- ✓ Task and project tracking
- ✓ Complex data models (tasks, projects, sections and more)
- ✓ Professional Services businesses
- ✓ Teams needing extensive third-party integrations
- ✓ Education organisations
Choose Insightly if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Professional Services businesses
- ✓ Managing customer relationships
- ✓ Complex data models (contacts, organisations, opportunities and more)
- ✓ Manufacturing organisations
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Asana and Insightly sit in different parts of your tech stack — project management and crm & sales respectively. Rather than choosing one over the other, the smarter question is how to make them work together seamlessly. With 12+ of integration experience, Clever Ops can design a workflow where both tools complement each other perfectly.
Migration Notes
What to know about switching between Asana and Insightly.
Migrating Between Asana and Insightly
Both Asana and Insightly offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.
Asana vs Insightly FAQ
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