Is Asana or HubSpot the better investment for your business? Compare pricing, total cost of ownership, and feature value side by side — with expert analysis from our Harvard-educated consultants.
Side-by-side feature ratings for Asana and HubSpot.
| Feature | Asana | HubSpot | Notes |
|---|---|---|---|
| Task management | When it comes to task management, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team. | ||
| Project views (board/list/timeline) | Asana has a slight edge in project views (board/list/timeline). | ||
| Resource management | On resource management, Asana is marginally stronger — but HubSpot still delivers a solid experience here. | ||
| Time tracking | When it comes to time tracking, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team. | ||
| Collaboration tools | Asana holds a small advantage in collaboration tools. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Reporting and dashboards | When it comes to reporting and dashboards, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team. | ||
| Contact management | On contact management, Asana is marginally stronger — but HubSpot still delivers a solid experience here. | ||
| Pipeline management | On pipeline management, Asana is marginally stronger — but HubSpot still delivers a solid experience here. | ||
| Email automation | On email automation, Asana is marginally stronger — but HubSpot still delivers a solid experience here. | ||
| Reporting and analytics | Asana has a slight edge in reporting and analytics. | ||
| Integration ecosystem | HubSpot holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Mobile app | On mobile app, Asana is marginally stronger — but HubSpot still delivers a solid experience here. |
Task management
Asana
HubSpot
When it comes to task management, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team.
Project views (board/list/timeline)
Asana
HubSpot
Asana has a slight edge in project views (board/list/timeline).
Resource management
Asana
HubSpot
On resource management, Asana is marginally stronger — but HubSpot still delivers a solid experience here.
Time tracking
Asana
HubSpot
When it comes to time tracking, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team.
Collaboration tools
Asana
HubSpot
Asana holds a small advantage in collaboration tools. For most mid-market Australian businesses, this difference alone would not drive the decision.
Reporting and dashboards
Asana
HubSpot
When it comes to reporting and dashboards, HubSpot pulls clearly ahead of Asana — a factor worth weighing if this capability is important to your team.
Contact management
Asana
HubSpot
On contact management, Asana is marginally stronger — but HubSpot still delivers a solid experience here.
Pipeline management
Asana
HubSpot
On pipeline management, Asana is marginally stronger — but HubSpot still delivers a solid experience here.
Email automation
Asana
HubSpot
On email automation, Asana is marginally stronger — but HubSpot still delivers a solid experience here.
Reporting and analytics
Asana
HubSpot
Asana has a slight edge in reporting and analytics.
Integration ecosystem
Asana
HubSpot
HubSpot holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision.
Mobile app
Asana
HubSpot
On mobile app, Asana is marginally stronger — but HubSpot still delivers a solid experience here.
General pricing information for each platform.
Free tier; paid from ~$13.49/user/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
Free tier available; paid plans from ~$30/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Since Asana (project management) and HubSpot (crm & sales) address different business needs, the real question is not "which one?" but "do I need both?" Many of our clients run both platforms with a custom integration layer that keeps data in sync. Clever Ops can help you map out the right architecture for your operations.
What to know about switching between Asana and HubSpot.
Migrating between Asana and HubSpot involves transferring tasks and mapping custom fields. Clever Ops follows a structured migration process: discovery, data mapping, test migration, verification, and cutover. We typically complete migrations within 4-8 weeks. Historical data is preserved, and we run parallel systems during the transition to minimise risk. Post-migration, we provide 3 months of support to ensure everything runs smoothly.
Other popular comparisons involving Asana or HubSpot.
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