Marketing Campaign Launch Checklist for Retail & E-commerce

# Marketing Campaign Launch Checklist - Retail & E-commerce

## Purpose
Complete before launching any paid or organic marketing campaign to maximise impact and avoid costly mistakes.

## When to Use
A pre-launch checklist for marketing campaigns covering audience targeting, creative assets, landing pages, tracking, budget, and go-live verification.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your retail & e-commerce business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (HubSpot or Mailchimp)

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## Marketing Campaign Launch Checklist

### Strategy & Planning (Owner: Marketing Manager)
- [ ] Campaign objective defined (awareness, leads, sales, retention)
- [ ] Target audience clearly defined with demographics and behaviours
- [ ] Key message and value proposition documented
- [ ] Campaign budget allocated across channels with daily or weekly caps
- [ ] Campaign timeline set with start date, end date, and key milestones
- [ ] Success metrics (KPIs) defined with specific targets (e.g., 50 leads at under $40 per lead)

### Creative Assets (Owner: Content Creator / Designer)
- [ ] Ad copy written for each channel (headline, body, CTA)
- [ ] Ad copy reviewed for compliance with platform policies
- [ ] Visual assets created in correct sizes for each platform
- [ ] All images use brand colours, fonts, and approved imagery
- [ ] Video assets produced and formatted for each platform (if applicable)
- [ ] A/B test variants created (minimum 2 versions of headline and image)
- [ ] All assets approved by marketing manager before upload

### Landing Pages (Owner: Marketing Manager)
- [ ] Dedicated landing page built with messaging matching ad creative
- [ ] Landing page form tested with real submissions
- [ ] Thank-you page or confirmation message configured
- [ ] Landing page loads in under 3 seconds on mobile
- [ ] CTA button prominent and above the fold
- [ ] Social proof elements included (testimonials, logos, ratings)
- [ ] Privacy policy link visible on the form

### Tracking & Analytics (Owner: Marketing Manager)
- [ ] UTM parameters set up for all campaign links
- [ ] Conversion tracking pixel installed on thank-you page
- [ ] Google Analytics goals configured to track form submissions
- [ ] CRM integration verified: leads from forms flowing into CRM correctly
- [ ] Automated notification set up so sales team is alerted of new leads
- [ ] Campaign dashboard created with all KPIs visible

### Pre-Launch Verification (Owner: Marketing Manager)
- [ ] All ad targeting settings reviewed (location, age, interests, exclusions)
- [ ] Budget and bid strategy confirmed and set correctly
- [ ] Ad scheduling configured (if targeting specific days or hours)
- [ ] Email nurture sequence set up for leads who convert
- [ ] Final review of all live ads, landing pages, and forms completed
- [ ] Launch approved by stakeholder and go-live date confirmed

### Post-Launch Monitoring (Owner: Marketing Manager)
- [ ] Day 1 performance checked: ads serving, spend on track, landing page converting
- [ ] Underperforming ad variants paused after initial data collection (48-72 hours)
- [ ] Weekly performance report generated and shared with stakeholders

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**Complexity:** intermediate | **Setup time:** 15 minutes | **Tools:** HubSpot, Mailchimp, ActiveCampaign

Note: This template has been tailored for retail & e-commerce businesses in Australia. Adjust terminology and compliance references to match your specific context.