Brand Guidelines Compliance Checklist for Real Estate
Free, customisable brand guidelines compliance checklist designed specifically for Australian real estate businesses. Copy, customise, and automate - built by Harvard-educated experts.
Setup Time
10 minutes
Complexity
simple
Tools
Notion
Template
Copy this template and customise it for your business.
# Brand Guidelines Compliance Checklist - Real Estate ## Purpose Use before publishing any external-facing content to maintain brand consistency across all touchpoints. ## When to Use A checklist for verifying that marketing materials, website content, and communications adhere to brand guidelines including tone, colours, and messaging. ## Instructions 1. Review the template below and familiarise yourself with the structure 2. Replace all [bracketed placeholders] with your real estate business details 3. Customise the tone and formatting to match your brand 4. Save in your preferred tool (Notion) --- ## Brand Guidelines Compliance Checklist ### Logo Usage (Owner: Designer / Marketing Manager) - [ ] Correct logo version used (primary, secondary, or mono as appropriate) - [ ] Logo has adequate clear space around it (minimum spacing as per guidelines) - [ ] Logo not stretched, skewed, recoloured, or modified in any way - [ ] Logo placement consistent with brand guidelines (preferred position) - [ ] Logo file is high resolution and appropriate format for the medium (SVG for web, EPS for print) ### Colour Palette (Owner: Designer / Marketing Manager) - [ ] Only approved brand colours used (primary, secondary, and accent) - [ ] Colour values match exact hex, RGB, or CMYK codes from brand guidelines - [ ] Sufficient contrast between text and background colours for readability - [ ] Colour usage proportions follow guidelines (e.g., 60/30/10 rule) ### Typography (Owner: Designer / Content Creator) - [ ] Approved brand fonts used for all headings and body text - [ ] Font sizes follow the established typographic hierarchy - [ ] Line spacing and paragraph spacing consistent with guidelines - [ ] No more than 2-3 font weights used per design - [ ] Font licensing verified for the intended use (web, print, or both) ### Tone of Voice (Owner: Content Creator) - [ ] Writing tone matches brand personality (professional, approachable, authoritative) - [ ] Australian English spelling used throughout (organise, analyse, colour, centre) - [ ] Jargon minimised and plain language used where possible - [ ] Consistent terminology used (same terms for the same concepts across all materials) - [ ] Content reviewed for any language that contradicts brand positioning ### Imagery & Photography (Owner: Designer) - [ ] Images align with brand style (lighting, composition, subject matter) - [ ] Stock photos are from approved sources and properly licensed - [ ] Image quality suitable for the medium (resolution, file size) - [ ] Diverse and inclusive representation in people photography - [ ] Watermarks removed and image credits provided where required ### Final Review (Owner: Marketing Manager) - [ ] All content proofread for spelling, grammar, and punctuation errors - [ ] Contact information accurate and consistent across all materials - [ ] Call-to-action text and links verified and working - [ ] Material reviewed by a second person before publishing - [ ] Final version saved in the shared brand assets folder --- **Complexity:** simple | **Setup time:** 10 minutes | **Tools:** Notion Note: This template has been tailored for real estate businesses in Australia. Adjust terminology and compliance references to match your specific context.
How to Use This Template
Follow these steps to get the most out of this template.
Review each section to ensure it matches your brand voice and requirements
Train your real estate team on when and how to use this template in their daily workflow
Copy the brand guidelines compliance checklist template below and paste it into your real estate preferred tool or document
Schedule a quarterly review to update the template based on feedback and changing requirements
Set up automation triggers to populate dynamic fields automatically using your existing tools
Customisation Tips
Make this template your own with these recommendations.
Adjust the tone and language to match your brand guidelines and audience expectations
Connect dynamic fields to your CRM or automation platform for auto-population
Remove any sections of the brand guidelines compliance checklist that do not apply to your specific use case
Add industry-specific terminology and compliance language relevant to your real estate sector
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Frequently Asked Questions
Frequently Asked Questions
Absolutely. Think of this brand guidelines compliance checklist as a starting framework. Swap out the example content for your real estate own, adjust the structure to match your workflow, and add any industry-specific language. We recommend saving your customised version as a reusable template.
This brand guidelines compliance checklist works with any standard business tool - Google Workspace, Microsoft 365, Notion, or your project management platform. For automation, it integrates with Zapier, Make, HubSpot, and over 150+ other tools.
Yes, this brand guidelines compliance checklist is completely free to use and customise. No sign-up required. If you want help automating it or building it into a larger workflow, our team can assist - just book a free assessment.
Yes, this version of the brand guidelines compliance checklist is specifically designed for real estate businesses. It includes relevant terminology, regulatory considerations, and practical examples that match how businesses in your industry actually operate.
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