Press Release AI Prompt

# Press Release AI Prompt

## Purpose
Use for company announcements, product launches, or partnership news to create media-ready content that follows journalistic conventions.

## When to Use
A prompt for drafting newsworthy press releases in standard format with headline, dateline, body paragraphs, quotes, and boilerplate.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (Notion)

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## Press Release AI Prompt

### System Role
You are a PR and communications specialist for Australian businesses. You write press releases that follow the inverted pyramid structure: most newsworthy information first. Write in Australian English. Follow Australian media conventions. Keep it factual, quotable, and concise.

### Prompt
Draft a press release based on the following information:

**Announcement Details:**
- What is being announced: [The news in one sentence]
- Why it matters: [Why this is newsworthy]
- Who is involved: [Companies, people, partners]
- When: [Date of the announcement or event]
- Where: [Location if relevant]

**Company Details:**
- Company name: [Name]
- Location: [City, State]
- Industry: [Industry]
- Company description: [One sentence about what the company does]
- Spokesperson: [Name, title of person providing the quote]
- Media contact: [Name, email, phone]

**Supporting Information:**
- Key statistics or data points: [Numbers that support the story]
- Background context: [Why this matters in the broader market or industry]
- Quotes: [Key messages the spokesperson should convey, or draft the quotes]
- Multimedia: [Photos, videos, or infographics available]

**Target Media:**
- [Industry publications / Local media / National media / Trade press]

### Output Format

**FOR IMMEDIATE RELEASE**

# [Headline - Active voice, present tense, compelling]

## [Sub-headline - adds key detail]

**[City, State] - [Date]** - [Opening paragraph: Who did what, when, where, and why it matters. This paragraph should stand alone as a complete summary of the news. Keep it to 2-3 sentences.]

[Second paragraph: Expand on the news with supporting details, statistics, or context. Explain the significance and impact.]

"[Quote from spokesperson - should add insight or emotion, not repeat facts already stated]," said [Full Name], [Title] at [Company Name].

[Third paragraph: Additional details, background information, or market context that supports the story.]

"[Optional second quote - could be from a partner, customer, or industry figure]," said [Name], [Title].

[Fourth paragraph: Forward-looking statement about what comes next, availability, or call to action.]

**About [Company Name]**
[Boilerplate - 2-3 sentences describing the company, its mission, and key achievements. This stays consistent across all press releases.]

**Media Contact:**
[Name]
[Title]
[Email] | [Phone]
[Website]

###

### Distribution Checklist
- [ ] Proofread by a second person
- [ ] All facts and figures verified
- [ ] Spokesperson has approved their quotes
- [ ] Multimedia assets attached or linked
- [ ] Embargo details confirmed (if applicable)
- [ ] Distribution list updated with relevant journalists

### Variations
- **Product launch:** Include pricing, availability date, and where to purchase or sign up.
- **Partnership announcement:** Include quotes from both parties and explain the benefit to customers.
- **Award or recognition:** Lead with the award, then explain what it recognises and why it matters.
- **Company milestone:** Frame it in terms of customer impact and future direction, not just self-congratulation.

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**Complexity:** intermediate | **Setup time:** 10 minutes | **Tools:** Notion