Generative AI
AI systems that create new content - text, images, code, audio, or video. Includes LLMs like GPT and Claude, and image generators like DALL-E and Midjourney.
In-Depth Explanation
Generative AI creates new content rather than just analysing or classifying existing data. The technology has exploded since 2022, transforming how businesses approach content creation.
Types of generative AI:
- Text generation: LLMs like GPT-4, Claude, Gemini
- Image generation: DALL-E, Midjourney, Stable Diffusion
- Code generation: GitHub Copilot, Claude, GPT-4
- Audio generation: Music, speech synthesis
- Video generation: Sora, Runway, emerging tools
Key capabilities:
- Content creation at scale
- Creative assistance and brainstorming
- Code writing and debugging
- Personalisation and customisation
- Translation and adaptation
Business applications:
- Marketing content generation
- Customer service automation
- Code development assistance
- Document drafting and editing
- Creative design support
Business Context
Generative AI is revolutionising content creation, coding, and customer interaction. Australian businesses using it report 30-50% productivity gains in content-heavy roles.
How Clever Ops Uses This
We help Australian businesses implement generative AI responsibly - from content workflows to code assistance - with proper guardrails and quality controls.
Example Use Case
"Marketing team using AI to generate first drafts of blog posts, social media content, and email campaigns - human editors refine, cutting production time by 40%."