Stop researching and start deciding. Our feature-by-feature comparison of Insightly and Trello gives mid-market Australian businesses the clarity they need — in minutes, not hours.
Side-by-side feature ratings for Insightly and Trello.
| Feature | Insightly | Trello | Notes |
|---|---|---|---|
| Contact management | Trello has a notable advantage in contact management. | ||
| Pipeline management | Trello has a notable advantage in pipeline management. | ||
| Email automation | Trello has a slight edge in email automation. | ||
| Reporting and analytics | On reporting and analytics, Insightly is marginally stronger — but Trello still delivers a solid experience here. | ||
| Integration ecosystem | Insightly holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Mobile app | Trello has a notable advantage in mobile app. | ||
| Task management | Trello edges out Insightly on task management, though the gap is modest enough that other factors may matter more. | ||
| Project views (board/list/timeline) | On project views (board/list/timeline), Trello is marginally stronger — but Insightly still delivers a solid experience here. | ||
| Resource management | Trello has a notable advantage in resource management. | ||
| Time tracking | Insightly holds a small advantage in time tracking. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Collaboration tools | For Professional Services that rely on strong collaboration tools, Insightly is the more capable option in our assessment. | ||
| Reporting and dashboards | Insightly edges out Trello on reporting and dashboards, though the gap is modest enough that other factors may matter more. |
Contact management
Insightly
Trello
Trello has a notable advantage in contact management.
Pipeline management
Insightly
Trello
Trello has a notable advantage in pipeline management.
Email automation
Insightly
Trello
Trello has a slight edge in email automation.
Reporting and analytics
Insightly
Trello
On reporting and analytics, Insightly is marginally stronger — but Trello still delivers a solid experience here.
Integration ecosystem
Insightly
Trello
Insightly holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision.
Mobile app
Insightly
Trello
Trello has a notable advantage in mobile app.
Task management
Insightly
Trello
Trello edges out Insightly on task management, though the gap is modest enough that other factors may matter more.
Project views (board/list/timeline)
Insightly
Trello
On project views (board/list/timeline), Trello is marginally stronger — but Insightly still delivers a solid experience here.
Resource management
Insightly
Trello
Trello has a notable advantage in resource management.
Time tracking
Insightly
Trello
Insightly holds a small advantage in time tracking. For most mid-market Australian businesses, this difference alone would not drive the decision.
Collaboration tools
Insightly
Trello
For Professional Services that rely on strong collaboration tools, Insightly is the more capable option in our assessment.
Reporting and dashboards
Insightly
Trello
Insightly edges out Trello on reporting and dashboards, though the gap is modest enough that other factors may matter more.
General pricing information for each platform.
Free tier available; paid from ~$29/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Free tier; paid from ~$6/user/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Insightly and Trello sit in different parts of your tech stack — crm & sales and project management respectively. Rather than choosing one over the other, the smarter question is how to make them work together seamlessly. With 12+ of integration experience, Clever Ops can design a workflow where both tools complement each other perfectly.
What to know about switching between Insightly and Trello.
Migrating between Insightly and Trello involves transferring your core data and mapping custom fields. Clever Ops follows a structured migration process: discovery, data mapping, test migration, verification, and cutover. We typically complete migrations within 4-8 weeks. Historical data is preserved, and we run parallel systems during the transition to minimise risk. Post-migration, we provide 3 months of support to ensure everything runs smoothly.
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