Insightly vs Reckon

Insightly or Reckon? An Expert Comparison for Mid-Market Businesses

Stop researching and start deciding. Our feature-by-feature comparison of Insightly and Reckon gives mid-market Australian businesses the clarity they need — in minutes, not hours.

12
Features compared
50+
Clients advised
98%
Client retention
12+
Years experience

Feature Comparison

Side-by-side feature ratings for Insightly and Reckon.

Contact management

Insightly

Reckon

Reckon significantly outperforms Insightly on contact management, making it the stronger choice for businesses that prioritise this area.

Pipeline management

Insightly

Reckon

Reckon significantly outperforms Insightly on pipeline management, making it the stronger choice for businesses that prioritise this area.

Email automation

Insightly

Reckon

Reckon significantly outperforms Insightly on email automation, making it the stronger choice for businesses that prioritise this area.

Reporting and analytics

Insightly

Reckon

Reckon has a slight edge in reporting and analytics.

Integration ecosystem

Insightly

Reckon

Reckon edges out Insightly on integration ecosystem, though the gap is modest enough that other factors may matter more.

Mobile app

Insightly

Reckon

On mobile app, Reckon is marginally stronger — but Insightly still delivers a solid experience here.

Invoicing

Insightly

Reckon

For Professional Services that rely on strong invoicing, Insightly is the more capable option in our assessment.

Expense tracking

Insightly

Reckon

Reckon significantly outperforms Insightly on expense tracking, making it the stronger choice for businesses that prioritise this area.

Bank reconciliation

Insightly

Reckon

Reckon has a slight edge in bank reconciliation.

Payroll

Insightly

Reckon

Reckon significantly outperforms Insightly on payroll, making it the stronger choice for businesses that prioritise this area.

Tax reporting and BAS

Insightly

Reckon

Insightly edges out Reckon on tax reporting and bas, though the gap is modest enough that other factors may matter more.

Multi-currency support

Insightly

Reckon

Insightly holds a small advantage in multi-currency support. For most mid-market Australian businesses, this difference alone would not drive the decision.

Pricing Comparison

General pricing information for each platform.

Insightly

Free tier available; paid from ~$29/user/month

Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.

Reckon

From ~$10/month

Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Insightly

Pros

  • Cloud-based with reliable uptime
  • Well-documented REST API for custom integrations
  • Active user community and resources
  • Well-established platform with strong market presence
  • Centralised customer data for better sales outcomes

Cons

  • Complex data model may require expert configuration
  • Can require significant setup and customisation
  • May not suit every workflow without customisation
  • Data migration from other CRMs can be tricky

Reckon

Pros

  • Cloud-based with reliable uptime
  • Well-established platform with strong market presence
  • Active user community and resources
  • Regular platform updates and improvements
  • Popular across Trades & Construction, Retail & E-commerce, Professional Services

Cons

  • Onboarding documentation could be more comprehensive
  • May require accounting knowledge to configure properly
  • Add-on costs for advanced features
  • May not suit every workflow without customisation

Best For

Which tool suits which use case.

Choose Insightly if you need

  • Teams needing extensive third-party integrations
  • Professional Services businesses
  • Managing customer relationships
  • Complex data models (contacts, organisations, opportunities and more)
  • Manufacturing organisations

Choose Reckon if you need

  • Tax compliance
  • Trades & Construction businesses
  • Complex data models (invoices, contacts, payments and more)
  • Retail & E-commerce organisations
  • Invoicing and payments

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Since Insightly (crm & sales) and Reckon (accounting & finance) address different business needs, the real question is not "which one?" but "do I need both?" Many of our clients run both platforms with a custom integration layer that keeps data in sync. Clever Ops can help you map out the right architecture for your operations.

Migration Notes

What to know about switching between Insightly and Reckon.

Migrating Between Insightly and Reckon

Both Insightly and Reckon offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.

Insightly vs Reckon FAQ

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