Harvard-Educated Typeform Experts | FT Fast 500

Interactive forms & surveys Typeform

Typeform creates engaging, conversational forms that achieve higher completion rates than traditional surveys. For Australian businesses collecting leads, feedback, or data, Typeform conversational approach feels like a dialogue rather than a form. Our integration services connect Typeform responses with your CRM, marketing automation, and operational systems to turn submissions into automated workflows.

120K+

Customers

3.5M

Forms Created

Higher Completion

50%

More Data Collected

Automate Your Typeform Integration View Integration Options

Why Integrate Typeform with Your Business Systems?

Conversational Experience

Typeform one-question-at-a-time approach feels natural and achieves 2x higher completion rates. Our integrations ensure this high-quality data flows directly into your business systems.

Logic & Personalisation

Typeform logic jumps create personalised paths based on answers. We map these conditional responses to CRM fields and trigger different workflows based on response patterns.

Beautiful Design

Typeform forms are visually stunning and mobile-optimised. This professionalism extends to your brand while our integrations handle the backend data flow seamlessly.

Systems We Connect with Typeform

HubSpot

Salesforce

Mailchimp

Google Sheets

Slack

Zapier

Make

Airtable

Notion

Monday.com

Plus 100+ more systems - if you use it, we can integrate it with Typeform

How Typeform Integration Works

Connect Your Systems

We securely connect Typeform with your other business applications using official APIs and best practices.

Map Your Data

Configure how data flows between systems - which fields map where, what triggers sync, and business rules.

Automate Forever

Once configured, data flows automatically 24/7. Monitor with dashboards and alerts for complete peace of mind.

Data Flow Architecture

Here's how data flows between Typeform and your connected systems:


┌─────────────────┐     ┌─────────────────┐     ┌─────────────────┐
│    Website      │────▶│    Typeform     │────▶│    HubSpot      │
│  (Embedded)     │     │    (Forms)      │     │    (CRM)        │
└─────────────────┘     └────────┬────────┘     └─────────────────┘
                                 │
        ┌────────────────────────┼────────────────────────┐
        ▼                        ▼                        ▼
┌─────────────────┐     ┌─────────────────┐     ┌─────────────────┐
│  Google Sheets  │     │     Slack       │     │    Mailchimp    │
│  (Backup)       │     │  (Notification) │     │  (Email)        │
└─────────────────┘     └─────────────────┘     └─────────────────┘

Form Flow:
1. User completes Typeform
2. Webhook fires with response data
3. Lead created/updated in CRM
4. Notification sent to team
5. Welcome email triggered
6. Response backed up to Sheets

Common Field Mappings

Source Field	Target Field	Notes
Answer.field.ref	Field Reference	Question identifier
Answer.text	Response Text	Text answers
Answer.email	Email	Email field type
Answer.choice.label	Selection	Multiple choice
Answer.number	Number Value	Numeric responses
Hidden.utm_source	UTM Source	Tracking data
Answer.file_url	File URL	Uploaded files
Response.submitted_at	Submission Time	Timestamp

Example API Response

Sample data structure when syncing from Typeform:

// Typeform Webhook - Form Response
{
  "event_id": "abc123xyz",
  "event_type": "form_response",
  "form_response": {
    "form_id": "FORM123ABC",
    "token": "xyz789token",
    "landed_at": "2024-01-15T09:55:00Z",
    "submitted_at": "2024-01-15T10:00:00Z",
    "hidden": {
      "utm_source": "google",
      "utm_campaign": "lead-gen-2024",
      "customer_id": "existing-123"
    },
    "calculated": {
      "score": 85
    },
    "definition": {
      "id": "FORM123ABC",
      "title": "Contact Request Form",
      "fields": [
        {"id": "field_email", "ref": "email", "type": "email", "title": "Email address"},
        {"id": "field_name", "ref": "name", "type": "short_text", "title": "Your name"},
        {"id": "field_company", "ref": "company", "type": "short_text", "title": "Company name"},
        {"id": "field_budget", "ref": "budget", "type": "multiple_choice", "title": "Budget range"}
      ]
    },
    "answers": [
      {"type": "email", "email": "john@example.com", "field": {"id": "field_email", "ref": "email"}},
      {"type": "text", "text": "John Smith", "field": {"id": "field_name", "ref": "name"}},
      {"type": "text", "text": "ABC Corporation", "field": {"id": "field_company", "ref": "company"}},
      {
        "type": "choice",
        "choice": {"label": "$10,000 - $50,000"},
        "field": {"id": "field_budget", "ref": "budget"}
      }
    ]
  }
}

AI & Custom Integration Examples

Beyond system-to-system connections, we build custom AI solutions and interfaces powered by Typeform data.

Response Analysis

AI analyses open-text responses to extract insights and sentiment. "This feedback mentions shipping issues - routing to logistics team with negative sentiment flag."

Lead Scoring

AI scores leads based on response patterns and historical conversion data. "This respondent matches profile of high-converting leads - prioritizing for immediate follow-up."

Smart Routing

AI routes form submissions to appropriate teams based on content analysis. Product inquiries to sales, support issues to customer service, partnership requests to business development.

Form Optimisation

AI analyses completion patterns to suggest form improvements. "Question 5 has 40% drop-off - consider simplifying or making optional."

Integration Prerequisites

Before starting your Typeform integration, ensure you have:

Typeform account (Basic for webhooks)
Personal access token from settings
Form ID(s) to integrate
Webhook endpoint for responses
Understanding of field references
Connected system credentials

Common Issues & Solutions

Webhook not triggering

Field data not mapping correctly

Hidden fields not passing through

File uploads not accessible

Duplicate responses received

Real Results from Typeform Integration

“Our quote request form completion rate went from 23% to 67% after switching to Typeform. The conversational format feels natural. Responses flow directly into HubSpot with lead scoring based on their answers.”

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