Constant Contact vs Sprout Social

Constant Contact vs Sprout Social: The Complete 2026 Comparison for Australian Retail & E-commerce

Thinking of switching from Constant Contact to Sprout Social (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.

12
Features compared
50+
Clients advised
98%
Client retention
12+
Years experience

Feature Comparison

Side-by-side feature ratings for Constant Contact and Sprout Social.

Email campaign builder

Constant Contact

Sprout Social

When it comes to email campaign builder, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.

Audience segmentation

Constant Contact

Sprout Social

For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage.

Automation workflows

Constant Contact

Sprout Social

When it comes to automation workflows, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.

Analytics and reporting

Constant Contact

Sprout Social

When it comes to analytics and reporting, Sprout Social pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.

Template library

Constant Contact

Sprout Social

For Retail & E-commerce that rely on strong template library, Sprout Social is the more capable option in our assessment.

Deliverability

Constant Contact

Sprout Social

For Retail & E-commerce that rely on strong deliverability, Sprout Social is the more capable option in our assessment.

A/B testing

Constant Contact

Sprout Social

Constant Contact has a notable advantage in a/b testing.

List management

Constant Contact

Sprout Social

When it comes to list management, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.

Landing pages

Constant Contact

Sprout Social

For Retail & E-commerce that rely on strong landing pages, Sprout Social is the more capable option in our assessment.

Third-party integrations

Constant Contact

Sprout Social

For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment.

Ease of setup

Constant Contact

Sprout Social

Sprout Social significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area.

Value for money

Constant Contact

Sprout Social

For value for money, both platforms deliver a similar experience — neither has a clear advantage.

Pricing Comparison

General pricing information for each platform.

Constant Contact

From ~$12/month

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Sprout Social

From ~$249/month

These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Constant Contact

Pros

  • Well-documented REST API for custom integrations
  • Solid feature set for its price point
  • Helps nurture leads through the funnel
  • Extensive integration ecosystem with 30+ connectors
  • Popular across Retail & E-commerce, Education, Hospitality & Tourism

Cons

  • No real-time webhook support — relies on polling for sync
  • A/B testing limited on lower plans
  • Onboarding documentation could be more comprehensive
  • Support response times vary by plan tier

Sprout Social

Pros

  • Well-documented REST API for custom integrations
  • Mobile-friendly interface
  • Extensive integration ecosystem with 30+ connectors
  • Regular platform updates and improvements
  • Helps nurture leads through the funnel

Cons

  • No real-time webhook support — relies on polling for sync
  • Can be expensive as contact lists grow
  • Onboarding documentation could be more comprehensive
  • Complex data model may require expert configuration

Best For

Which tool suits which use case.

Choose Constant Contact if you need

  • Marketing analytics
  • Teams needing extensive third-party integrations
  • Retail & E-commerce businesses
  • Content distribution
  • Education organisations

Choose Sprout Social if you need

  • Retail & E-commerce businesses
  • Audience segmentation
  • Marketing analytics
  • Complex data models (messages, profiles, posts and more)
  • Teams needing extensive third-party integrations

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

After comparing Constant Contact and Sprout Social across dozens of implementations, we have found that the best choice always comes down to context. Your industry, team size, existing tools, and growth plans all play a role. Clever Ops provides vendor-neutral guidance — we do not earn commissions from either platform — so our recommendation is always based on what will work best for your business.

Migration Notes

What to know about switching between Constant Contact and Sprout Social.

Migrating Between Constant Contact and Sprout Social

Even though Constant Contact and Sprout Social structure data differently, Clever Ops has experience bridging the gap. We map campaigns, reports between both systems, handle custom field translations, and run test migrations before going live. Expect 4-8 weeks for the full migration, with 3 months of ongoing support.

Constant Contact vs Sprout Social FAQ

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