Thinking of switching from Constant Contact to Sprout Social (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Side-by-side feature ratings for Constant Contact and Sprout Social.
| Feature | Constant Contact | Sprout Social | Notes |
|---|---|---|---|
| Email campaign builder | When it comes to email campaign builder, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team. | ||
| Audience segmentation | For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Automation workflows | When it comes to automation workflows, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team. | ||
| Analytics and reporting | When it comes to analytics and reporting, Sprout Social pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team. | ||
| Template library | For Retail & E-commerce that rely on strong template library, Sprout Social is the more capable option in our assessment. | ||
| Deliverability | For Retail & E-commerce that rely on strong deliverability, Sprout Social is the more capable option in our assessment. | ||
| A/B testing | Constant Contact has a notable advantage in a/b testing. | ||
| List management | When it comes to list management, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team. | ||
| Landing pages | For Retail & E-commerce that rely on strong landing pages, Sprout Social is the more capable option in our assessment. | ||
| Third-party integrations | For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment. | ||
| Ease of setup | Sprout Social significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area. | ||
| Value for money | For value for money, both platforms deliver a similar experience — neither has a clear advantage. |
Email campaign builder
Constant Contact
Sprout Social
When it comes to email campaign builder, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.
Audience segmentation
Constant Contact
Sprout Social
For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage.
Automation workflows
Constant Contact
Sprout Social
When it comes to automation workflows, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.
Analytics and reporting
Constant Contact
Sprout Social
When it comes to analytics and reporting, Sprout Social pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.
Template library
Constant Contact
Sprout Social
For Retail & E-commerce that rely on strong template library, Sprout Social is the more capable option in our assessment.
Deliverability
Constant Contact
Sprout Social
For Retail & E-commerce that rely on strong deliverability, Sprout Social is the more capable option in our assessment.
A/B testing
Constant Contact
Sprout Social
Constant Contact has a notable advantage in a/b testing.
List management
Constant Contact
Sprout Social
When it comes to list management, Constant Contact pulls clearly ahead of Sprout Social — a factor worth weighing if this capability is important to your team.
Landing pages
Constant Contact
Sprout Social
For Retail & E-commerce that rely on strong landing pages, Sprout Social is the more capable option in our assessment.
Third-party integrations
Constant Contact
Sprout Social
For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment.
Ease of setup
Constant Contact
Sprout Social
Sprout Social significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area.
Value for money
Constant Contact
Sprout Social
For value for money, both platforms deliver a similar experience — neither has a clear advantage.
General pricing information for each platform.
From ~$12/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
From ~$249/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
After comparing Constant Contact and Sprout Social across dozens of implementations, we have found that the best choice always comes down to context. Your industry, team size, existing tools, and growth plans all play a role. Clever Ops provides vendor-neutral guidance — we do not earn commissions from either platform — so our recommendation is always based on what will work best for your business.
What to know about switching between Constant Contact and Sprout Social.
Even though Constant Contact and Sprout Social structure data differently, Clever Ops has experience bridging the gap. We map campaigns, reports between both systems, handle custom field translations, and run test migrations before going live. Expect 4-8 weeks for the full migration, with 3 months of ongoing support.
Other popular comparisons involving Constant Contact or Sprout Social.
Join 50+ Australian businesses that trust Clever Ops for objective, vendor-neutral technology advice.