Our Harvard-educated consultants have implemented both Constant Contact and Drip for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.
Side-by-side feature ratings for Constant Contact and Drip.
| Feature | Constant Contact | Drip | Notes |
|---|---|---|---|
| Email campaign builder | For Retail & E-commerce that rely on strong email campaign builder, Constant Contact is the more capable option in our assessment. | ||
| Audience segmentation | Both Constant Contact and Drip offer comparable audience segmentation capabilities. | ||
| Automation workflows | For Retail & E-commerce that rely on strong automation workflows, Constant Contact is the more capable option in our assessment. | ||
| Analytics and reporting | For Retail & E-commerce that rely on strong analytics and reporting, Drip is the more capable option in our assessment. | ||
| Template library | When it comes to template library, Drip pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team. | ||
| Deliverability | For Retail & E-commerce that rely on strong deliverability, Drip is the more capable option in our assessment. | ||
| A/B testing | Constant Contact significantly outperforms Drip on a/b testing, making it the stronger choice for businesses that prioritise this area. | ||
| List management | When it comes to list management, Constant Contact pulls clearly ahead of Drip — a factor worth weighing if this capability is important to your team. | ||
| Landing pages | When it comes to landing pages, Drip pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team. | ||
| Third-party integrations | When it comes to third-party integrations, Constant Contact pulls clearly ahead of Drip — a factor worth weighing if this capability is important to your team. | ||
| Ease of setup | Drip has a notable advantage in ease of setup. | ||
| Value for money | Drip has a notable advantage in value for money. |
Email campaign builder
Constant Contact
Drip
For Retail & E-commerce that rely on strong email campaign builder, Constant Contact is the more capable option in our assessment.
Audience segmentation
Constant Contact
Drip
Both Constant Contact and Drip offer comparable audience segmentation capabilities.
Automation workflows
Constant Contact
Drip
For Retail & E-commerce that rely on strong automation workflows, Constant Contact is the more capable option in our assessment.
Analytics and reporting
Constant Contact
Drip
For Retail & E-commerce that rely on strong analytics and reporting, Drip is the more capable option in our assessment.
Template library
Constant Contact
Drip
When it comes to template library, Drip pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.
Deliverability
Constant Contact
Drip
For Retail & E-commerce that rely on strong deliverability, Drip is the more capable option in our assessment.
A/B testing
Constant Contact
Drip
Constant Contact significantly outperforms Drip on a/b testing, making it the stronger choice for businesses that prioritise this area.
List management
Constant Contact
Drip
When it comes to list management, Constant Contact pulls clearly ahead of Drip — a factor worth weighing if this capability is important to your team.
Landing pages
Constant Contact
Drip
When it comes to landing pages, Drip pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.
Third-party integrations
Constant Contact
Drip
When it comes to third-party integrations, Constant Contact pulls clearly ahead of Drip — a factor worth weighing if this capability is important to your team.
Ease of setup
Constant Contact
Drip
Drip has a notable advantage in ease of setup.
Value for money
Constant Contact
Drip
Drip has a notable advantage in value for money.
General pricing information for each platform.
From ~$12/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
From ~$39/month
These figures are estimates based on publicly available pricing. Actual costs depend on your usage, team size, and any negotiated rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
After comparing Constant Contact and Drip across dozens of implementations, we have found that the best choice always comes down to context. Your industry, team size, existing tools, and growth plans all play a role. Clever Ops provides vendor-neutral guidance — we do not earn commissions from either platform — so our recommendation is always based on what will work best for your business.
What to know about switching between Constant Contact and Drip.
A successful migration from Constant Contact to Drip (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of campaigns, events and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
Other popular comparisons involving Constant Contact or Drip.
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