Constant Contact vs Klaviyo

Choosing Between Constant Contact and Klaviyo for Your Retail & E-commerce Business

Thinking of switching from Constant Contact to Klaviyo (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.

12
Features compared
50+
Clients advised
98%
Client retention
12+
Years experience

Feature Comparison

Side-by-side feature ratings for Constant Contact and Klaviyo.

Email campaign builder

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong email campaign builder, Constant Contact is the more capable option in our assessment.

Audience segmentation

Constant Contact

Klaviyo

For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage.

Automation workflows

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong automation workflows, Constant Contact is the more capable option in our assessment.

Analytics and reporting

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong analytics and reporting, Klaviyo is the more capable option in our assessment.

Template library

Constant Contact

Klaviyo

When it comes to template library, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.

Deliverability

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong deliverability, Klaviyo is the more capable option in our assessment.

A/B testing

Constant Contact

Klaviyo

Both Constant Contact and Klaviyo offer comparable a/b testing capabilities.

List management

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong list management, Constant Contact is the more capable option in our assessment.

Landing pages

Constant Contact

Klaviyo

When it comes to landing pages, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.

Third-party integrations

Constant Contact

Klaviyo

For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment.

Ease of setup

Constant Contact

Klaviyo

Klaviyo significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area.

Value for money

Constant Contact

Klaviyo

For value for money, both platforms deliver a similar experience — neither has a clear advantage.

Pricing Comparison

General pricing information for each platform.

Constant Contact

From ~$12/month

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Klaviyo

Free tier; paid from ~$20/month

Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Constant Contact

Pros

  • Well-documented REST API for custom integrations
  • Solid feature set for its price point
  • Helps nurture leads through the funnel
  • Extensive integration ecosystem with 30+ connectors
  • Popular across Retail & E-commerce, Education, Hospitality & Tourism

Cons

  • No real-time webhook support — relies on polling for sync
  • A/B testing limited on lower plans
  • Onboarding documentation could be more comprehensive
  • Support response times vary by plan tier

Klaviyo

Pros

  • Helps nurture leads through the funnel
  • Cloud-based with reliable uptime
  • Regular platform updates and improvements
  • Active user community and resources
  • Strong fit for Retail & E-commerce workflows

Cons

  • Large ecosystem can make choosing the right integrations overwhelming
  • Narrower industry focus — mainly used in Retail & E-commerce sectors
  • Complex data model may require expert configuration
  • Onboarding documentation could be more comprehensive

Best For

Which tool suits which use case.

Choose Constant Contact if you need

  • Marketing analytics
  • Teams needing extensive third-party integrations
  • Retail & E-commerce businesses
  • Content distribution
  • Education organisations

Choose Klaviyo if you need

  • Email marketing campaigns
  • Real-time data sync across platforms
  • Audience segmentation
  • Retail & E-commerce businesses
  • Teams needing extensive third-party integrations

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Both Constant Contact and Klaviyo are strong marketing platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.

Migration Notes

What to know about switching between Constant Contact and Klaviyo.

Migrating Between Constant Contact and Klaviyo

A successful migration from Constant Contact to Klaviyo (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of lists, campaigns, templates and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.

Constant Contact vs Klaviyo FAQ

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