Thinking of switching from Constant Contact to Klaviyo (or vice versa)? This comparison covers features, costs, and migration considerations to help mid-market Australian businesses make an informed decision.
Side-by-side feature ratings for Constant Contact and Klaviyo.
| Feature | Constant Contact | Klaviyo | Notes |
|---|---|---|---|
| Email campaign builder | For Retail & E-commerce that rely on strong email campaign builder, Constant Contact is the more capable option in our assessment. | ||
| Audience segmentation | For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage. | ||
| Automation workflows | For Retail & E-commerce that rely on strong automation workflows, Constant Contact is the more capable option in our assessment. | ||
| Analytics and reporting | For Retail & E-commerce that rely on strong analytics and reporting, Klaviyo is the more capable option in our assessment. | ||
| Template library | When it comes to template library, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team. | ||
| Deliverability | For Retail & E-commerce that rely on strong deliverability, Klaviyo is the more capable option in our assessment. | ||
| A/B testing | Both Constant Contact and Klaviyo offer comparable a/b testing capabilities. | ||
| List management | For Retail & E-commerce that rely on strong list management, Constant Contact is the more capable option in our assessment. | ||
| Landing pages | When it comes to landing pages, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team. | ||
| Third-party integrations | For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment. | ||
| Ease of setup | Klaviyo significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area. | ||
| Value for money | For value for money, both platforms deliver a similar experience — neither has a clear advantage. |
Email campaign builder
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong email campaign builder, Constant Contact is the more capable option in our assessment.
Audience segmentation
Constant Contact
Klaviyo
For audience segmentation, both platforms deliver a similar experience — neither has a clear advantage.
Automation workflows
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong automation workflows, Constant Contact is the more capable option in our assessment.
Analytics and reporting
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong analytics and reporting, Klaviyo is the more capable option in our assessment.
Template library
Constant Contact
Klaviyo
When it comes to template library, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.
Deliverability
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong deliverability, Klaviyo is the more capable option in our assessment.
A/B testing
Constant Contact
Klaviyo
Both Constant Contact and Klaviyo offer comparable a/b testing capabilities.
List management
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong list management, Constant Contact is the more capable option in our assessment.
Landing pages
Constant Contact
Klaviyo
When it comes to landing pages, Klaviyo pulls clearly ahead of Constant Contact — a factor worth weighing if this capability is important to your team.
Third-party integrations
Constant Contact
Klaviyo
For Retail & E-commerce that rely on strong third-party integrations, Constant Contact is the more capable option in our assessment.
Ease of setup
Constant Contact
Klaviyo
Klaviyo significantly outperforms Constant Contact on ease of setup, making it the stronger choice for businesses that prioritise this area.
Value for money
Constant Contact
Klaviyo
For value for money, both platforms deliver a similar experience — neither has a clear advantage.
General pricing information for each platform.
From ~$12/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Free tier; paid from ~$20/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Both Constant Contact and Klaviyo are strong marketing platforms. The right choice depends on your team size, budget, and specific feature priorities. Rather than recommending one over the other, our approach at Clever Ops is to assess your actual workflows and match you to the platform that will deliver the best return. We have 12+ of experience implementing both tools and can help you configure whichever you choose — or integrate them if you decide to use both.
What to know about switching between Constant Contact and Klaviyo.
A successful migration from Constant Contact to Klaviyo (or vice versa) is not just about data — it is about your team. Clever Ops handles the technical migration of lists, campaigns, templates and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.
Other popular comparisons involving Constant Contact or Klaviyo.
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