Brevo vs Constant Contact

Brevo vs Constant Contact - Features, Pricing & Expert Verdict

Stop researching and start deciding. Our feature-by-feature comparison of Brevo and Constant Contact gives mid-market Australian businesses the clarity they need - in minutes, not hours.

Features compared

50+

Clients advised

98%

Client retention

12+

Years experience

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Feature Comparison

Side-by-side feature analysis for Brevo and Constant Contact.

Email campaign builder

Brevo

Generous free plan with 300 emails per day and unlimited contacts is one of the most practical free tiers in email marketing

Constant Contact

Email editor with 200+ mobile-responsive templates and drag-and-drop builder makes creating professional campaigns accessible for non-designers

Both platforms are strong here. Brevo emphasises this as a core strength, and Constant Contact also invests heavily in email campaign builder. Review each platform's approach to see which aligns with your team's workflow.

Audience segmentation

Brevo

Brevo provides audience segmentation functionality, popular with Retail & E-commerce businesses

Constant Contact

Contact management with list segmentation, tagging, and automatic bounce handling keeps lists healthy without manual maintenance

Constant Contact highlights audience segmentation as a core strength. Brevo offers the capability but does not position it as a primary differentiator.

Automation workflows

Brevo

All-in-one platform combining email, SMS, WhatsApp, chat, CRM, and marketing automation at prices significantly below HubSpot and ActiveCampaign

Constant Contact

Limitation: Automation capabilities are basic compared to ActiveCampaign and Klaviyo, with limited conditional logic and branching in workflows

Brevo highlights automation workflows as a core strength. Constant Contact offers the capability but does not position it as a primary differentiator.

Analytics and reporting

Brevo

Brevo includes analytics and reporting capabilities. Feature depth varies by plan tier

Constant Contact

Limitation: Reporting is functional but lacks the depth of competitors, particularly for revenue attribution and advanced campaign analytics

Both Brevo and Constant Contact address analytics and reporting. The right choice depends on whether you prioritise depth of functionality or breadth of your overall platform.

Template library

Brevo

Limitation: Email templates and the drag-and-drop editor are functional but less polished than Mailchimp and Constant Contact in design flexibility

Constant Contact

Email editor with 200+ mobile-responsive templates and drag-and-drop builder makes creating professional campaigns accessible for non-designers

Constant Contact highlights template library as a core strength. Brevo offers the capability but does not position it as a primary differentiator.

Deliverability

Brevo

Limitation: Deliverability can be inconsistent on the free and lower-paid plans where IP reputation is shared across many senders

Constant Contact

Constant Contact provides deliverability functionality, popular with Retail & E-commerce businesses

deliverability support varies across Brevo and Constant Contact's plan tiers. Check whether the capabilities you need are on the plan you can actually afford.

A/B testing

Brevo

Brevo provides a/b testing functionality, popular with Retail & E-commerce businesses

Constant Contact

Limitation: A/B testing is limited to subject lines on most plans, missing full content, send-time, and audience testing capabilities

Edge cases in a/b testing (bulk edits, exports, undo, permissions) are where Brevo and Constant Contact diverge; map your five toughest scenarios and reproduce them in each trial.

List management

Brevo

GDPR compliance tools are built in with consent management, data processing agreements, and European data hosting options

Constant Contact

Event marketing tools with registration pages, ticket sales, and attendee management are built in and genuinely useful for event-driven businesses

Both platforms are strong here. Brevo emphasises this as a core strength, and Constant Contact also invests heavily in list management. Review each platform's approach to see which aligns with your team's workflow.

Landing pages

Brevo

Brevo provides landing pages functionality, popular with Retail & E-commerce businesses

Constant Contact

Event marketing tools with registration pages, ticket sales, and attendee management are built in and genuinely useful for event-driven businesses

Constant Contact highlights landing pages as a core strength. Brevo offers the capability but does not position it as a primary differentiator.

Third-party integrations

Brevo

Brevo connects with 47+ tools natively, offering one of the broadest integration ecosystems in its category

Constant Contact

Constant Contact connects with 44+ tools natively, offering one of the broadest integration ecosystems in its category

Both platforms have similar integration breadth (47 and 44 native connectors respectively). Either will connect to the major tools in a mid-market stack.

Ease of setup

Brevo

Brevo provides onboarding resources. Setup complexity depends on your configuration requirements

Constant Contact

Limitation: Pricing has increased substantially and no longer represents the budget option it once was, narrowing the gap with more capable alternatives

On paper ease of setup looks similar across Brevo and Constant Contact, but the admin experience, reporting, and permission model tend to be the real differentiators.

Value for money

Brevo

Free plan: 300 emails/day with unlimited contacts. Starter from approximately $13/month (20,000 emails), Business from approximately $55/month (AUD). SMS and WhatsApp credits purchased separately. Marketing automation included from Business plan.

Constant Contact

Lite from approximately $18/month, Standard from approximately $45/month, Premium from approximately $110/month (AUD, 500 contacts). Pricing scales with contact count. Annual billing discounts available. No free plan.

Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.

Pricing Comparison

General pricing information for each platform.

Brevo

Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.

Constant Contact

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Brevo

Pros

Generous free plan with 300 emails per day and unlimited contacts is one of the most practical free tiers in email marketing
All-in-one platform combining email, SMS, WhatsApp, chat, CRM, and marketing automation at prices significantly below HubSpot and ActiveCampaign
Transactional email API is robust and included, saving businesses from needing a separate SendGrid or Mailgun subscription
Send-time optimisation uses machine learning to deliver emails when individual contacts are most likely to open them
GDPR compliance tools are built in with consent management, data processing agreements, and European data hosting options

Cons

Email templates and the drag-and-drop editor are functional but less polished than Mailchimp and Constant Contact in design flexibility
CRM capabilities, while improving, are basic compared to dedicated CRMs and better suited as a contact database than a sales pipeline tool
Deliverability can be inconsistent on the free and lower-paid plans where IP reputation is shared across many senders
Automation workflow builder, while capable, has a less intuitive interface than ActiveCampaign for complex multi-step sequences

Constant Contact

Pros

Email editor with 200+ mobile-responsive templates and drag-and-drop builder makes creating professional campaigns accessible for non-designers
Event marketing tools with registration pages, ticket sales, and attendee management are built in and genuinely useful for event-driven businesses
Social media posting, ad creation, and inbox management are included in the platform, reducing the need for separate social media tools
Phone and live chat support is available on all paid plans, which is increasingly rare among email marketing platforms
Contact management with list segmentation, tagging, and automatic bounce handling keeps lists healthy without manual maintenance

Cons

Automation capabilities are basic compared to ActiveCampaign and Klaviyo, with limited conditional logic and branching in workflows
Pricing has increased substantially and no longer represents the budget option it once was, narrowing the gap with more capable alternatives
Reporting is functional but lacks the depth of competitors, particularly for revenue attribution and advanced campaign analytics
A/B testing is limited to subject lines on most plans, missing full content, send-time, and audience testing capabilities

Best For

Which tool suits which use case.

Choose Brevo if you need

✓ Email marketing campaigns
✓ Retail & E-commerce businesses
✓ Moderate data needs (contacts, lists)
✓ Teams needing extensive third-party integrations
✓ Real-time data sync across platforms

Choose Constant Contact if you need

✓ Marketing analytics
✓ Teams needing extensive third-party integrations
✓ Retail & E-commerce businesses
✓ Content distribution
✓ Education organisations

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Choose Brevo if budget-conscious small to mid-market businesses that need email, SMS, and transactional email in a single affordable platform, particularly those operating in the EU or requiring GDPR compliance tools. Choose Constant Contact if small businesses and nonprofits that need straightforward email marketing with event management, social media tools, and phone support included in the package. Avoid Brevo if businesses that prioritise best-in-class email design tools, or e-commerce companies needing the deep behavioural segmentation that Klaviyo provides. Avoid Constant Contact if businesses that need sophisticated marketing automation workflows, or e-commerce companies requiring deep purchase-behaviour-based segmentation and revenue tracking. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.

Migration Notes

What to know about switching between Brevo and Constant Contact.

Migrating Between Brevo and Constant Contact

Migrating between Brevo and Constant Contact involves transferring contacts, lists, campaigns and mapping custom fields. Clever Ops follows a structured migration process: discovery, data mapping, test migration, verification, and cutover. We typically complete migrations within 4-8 weeks. Historical data is preserved, and we run parallel systems during the transition to minimise risk. Post-migration, we provide 3 months of support to ensure everything runs smoothly.

Brevo vs Constant Contact FAQ

Yes, both platforms are used by Australian businesses. Brevo is popular with Retail & E-commerce and Professional Services in Australia. Constant Contact is widely used by Retail & E-commerce and Education. Key Australian considerations include AUD pricing, local support hours, GST handling, and data residency. Brevo offers Australian-specific pricing. Clever Ops, based in Gippsland, Victoria, factors these nuances into every recommendation.

Both Brevo and Constant Contact provide standard security measures including encryption, access controls, and compliance certifications. Brevo uses a REST + Webhook API and Constant Contact uses REST, both supporting secure data transfer. For Australian businesses handling sensitive data under the Privacy Act, data residency and local support are worth verifying with each vendor. Clever Ops, based in Gippsland, Victoria, can review each platform's security posture against your compliance requirements during a free assessment.

Brevo: Free plan: 300 emails/day with unlimited contacts. Starter from approximately $13/month (20,000 emails), Business from approximately $55/month (AUD). SMS and WhatsApp credits purchased separately. Marketing automation included from Business plan.. Constant Contact: Lite from approximately $18/month, Standard from approximately $45/month, Premium from approximately $110/month (AUD, 500 contacts). Pricing scales with contact count. Annual billing discounts available. No free plan.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.

Yes. Brevo provides a REST + Webhook API and Constant Contact provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts, lists, campaigns. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.

Both Brevo and Constant Contact serve Professional Services businesses. Brevo is also popular with Retail & E-commerce organisations, while Constant Contact is widely used in Retail & E-commerce. Clever Ops can advise based on what we have seen work for businesses like yours.

If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. Brevo and Constant Contact share 4 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.

Brevo limitations: Email templates and the drag-and-drop editor are functional but less polished than Mailchimp and Constant Contact in design flexibility. CRM capabilities, while improving, are basic compared to dedicated CRMs and better suited as a contact database than a sales pipeline tool. Constant Contact limitations: Automation capabilities are basic compared to ActiveCampaign and Klaviyo, with limited conditional logic and branching in workflows. Pricing has increased substantially and no longer represents the budget option it once was, narrowing the gap with more capable alternatives. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.

ROI depends on three factors: how well the platform is configured, how thoroughly your team adopts it, and how tightly it integrates with your other tools. Brevo delivers value through Generous free plan with 300 emails per day and unlimited contacts is one of the most practical free tiers in email marketing. Constant Contact delivers value through Email editor with 200+ mobile-responsive templates and drag-and-drop builder makes creating professional campaigns accessible for non-designers. A poorly set-up tool delivers less value than a well-implemented one, regardless of platform. Clever Ops focuses on maximising your return through proper implementation and ongoing optimisation.