Stop researching and start deciding. Our feature-by-feature comparison of Close and Salesforce gives mid-market Australian businesses the clarity they need — in minutes, not hours.
Side-by-side feature ratings for Close and Salesforce.
| Feature | Close | Salesforce | Notes |
|---|---|---|---|
| Contact management | Salesforce has a slight edge in contact management. | ||
| Pipeline management | Close has a slight edge in pipeline management. | ||
| Email automation | Close has a slight edge in email automation. | ||
| Reporting and analytics | Close significantly outperforms Salesforce on reporting and analytics, making it the stronger choice for businesses that prioritise this area. | ||
| Integration ecosystem | Salesforce edges out Close on integration ecosystem, though the gap is modest enough that other factors may matter more. | ||
| Mobile app | Close has a slight edge in mobile app. | ||
| Custom fields and objects | Close significantly outperforms Salesforce on custom fields and objects, making it the stronger choice for businesses that prioritise this area. | ||
| Workflow automation | Salesforce holds a small advantage in workflow automation. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Team collaboration | Close edges out Salesforce on team collaboration, though the gap is modest enough that other factors may matter more. | ||
| Customer support features | Salesforce holds a small advantage in customer support features. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Ease of setup | Close holds a small advantage in ease of setup. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Value for money | Close edges out Salesforce on value for money, though the gap is modest enough that other factors may matter more. |
Contact management
Close
Salesforce
Salesforce has a slight edge in contact management.
Pipeline management
Close
Salesforce
Close has a slight edge in pipeline management.
Email automation
Close
Salesforce
Close has a slight edge in email automation.
Reporting and analytics
Close
Salesforce
Close significantly outperforms Salesforce on reporting and analytics, making it the stronger choice for businesses that prioritise this area.
Integration ecosystem
Close
Salesforce
Salesforce edges out Close on integration ecosystem, though the gap is modest enough that other factors may matter more.
Mobile app
Close
Salesforce
Close has a slight edge in mobile app.
Custom fields and objects
Close
Salesforce
Close significantly outperforms Salesforce on custom fields and objects, making it the stronger choice for businesses that prioritise this area.
Workflow automation
Close
Salesforce
Salesforce holds a small advantage in workflow automation. For most mid-market Australian businesses, this difference alone would not drive the decision.
Team collaboration
Close
Salesforce
Close edges out Salesforce on team collaboration, though the gap is modest enough that other factors may matter more.
Customer support features
Close
Salesforce
Salesforce holds a small advantage in customer support features. For most mid-market Australian businesses, this difference alone would not drive the decision.
Ease of setup
Close
Salesforce
Close holds a small advantage in ease of setup. For most mid-market Australian businesses, this difference alone would not drive the decision.
Value for money
Close
Salesforce
Close edges out Salesforce on value for money, though the gap is modest enough that other factors may matter more.
General pricing information for each platform.
From ~$49/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
From ~$35/user/month
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Close and Salesforce are both proven crm & sales platforms trusted by mid-market Australian businesses. The differences between them matter most in specific scenarios: integration requirements, budget constraints, and feature priorities. Rather than guessing, let our team of Harvard-educated consultants assess your needs and recommend the right fit — it is what we have been doing for 12+.
What to know about switching between Close and Salesforce.
Since Close and Salesforce are both crm & sales tools, they share similar data structures — making migration more predictable. Clever Ops maps leads, contacts, opportunities along with custom fields, automations, and workflows. We have completed similar crm & sales migrations many times and typically finish within 4-8 weeks.
Other popular comparisons involving Close or Salesforce.
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