Email Automation
Automated sending, sorting, and responding to emails based on triggers, schedules, or content analysis. Includes marketing sequences, transactional emails, and inbox management.
In-Depth Explanation
Email automation handles email tasks automatically - from marketing sequences to transactional notifications to inbox management. It's one of the most common and impactful automation categories.
Email automation types:
- Marketing automation: Drip campaigns, nurture sequences
- Transactional: Order confirmations, password resets
- Operational: Notifications, alerts, reports
- Response automation: Auto-replies, routing, templated responses
- Inbox management: Sorting, labelling, prioritising
Common email automation workflows:
- Welcome series for new subscribers
- Abandoned cart recovery
- Order confirmation and tracking
- Appointment reminders
- Lead nurturing sequences
- Customer feedback requests
Key capabilities:
- Personalisation using merge fields
- Conditional content based on recipient data
- A/B testing subject lines and content
- Send time optimisation
- Deliverability management
Business Context
Email automation drives customer engagement and operational efficiency. Automated email sequences see 70% higher open rates than one-off campaigns.
How Clever Ops Uses This
We implement email automation for Australian businesses across marketing, sales, and operations - from simple notifications to sophisticated AI-powered sequences.
Example Use Case
"A lead nurture sequence: when contact downloads whitepaper → send thank you → day 3 send related content → day 7 case study → day 14 CTA if not converted."