Wondering whether Close or Keap is the better fit for Professional Services? We break down features, pricing, and real-world suitability so you can choose with confidence — backed by 12+ of hands-on experience.
Side-by-side feature ratings for Close and Keap.
| Feature | Close | Keap | Notes |
|---|---|---|---|
| Contact management | On contact management, Close is marginally stronger — but Keap still delivers a solid experience here. | ||
| Pipeline management | Close significantly outperforms Keap on pipeline management, making it the stronger choice for businesses that prioritise this area. | ||
| Email automation | Close significantly outperforms Keap on email automation, making it the stronger choice for businesses that prioritise this area. | ||
| Reporting and analytics | Close has a slight edge in reporting and analytics. | ||
| Integration ecosystem | Keap holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Mobile app | Close significantly outperforms Keap on mobile app, making it the stronger choice for businesses that prioritise this area. | ||
| Custom fields and objects | Close has a slight edge in custom fields and objects. | ||
| Workflow automation | When it comes to workflow automation, Keap pulls clearly ahead of Close — a factor worth weighing if this capability is important to your team. | ||
| Team collaboration | Close holds a small advantage in team collaboration. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Customer support features | Keap edges out Close on customer support features, though the gap is modest enough that other factors may matter more. | ||
| Ease of setup | Keap holds a small advantage in ease of setup. For most mid-market Australian businesses, this difference alone would not drive the decision. | ||
| Value for money | Close edges out Keap on value for money, though the gap is modest enough that other factors may matter more. |
Contact management
Close
Keap
On contact management, Close is marginally stronger — but Keap still delivers a solid experience here.
Pipeline management
Close
Keap
Close significantly outperforms Keap on pipeline management, making it the stronger choice for businesses that prioritise this area.
Email automation
Close
Keap
Close significantly outperforms Keap on email automation, making it the stronger choice for businesses that prioritise this area.
Reporting and analytics
Close
Keap
Close has a slight edge in reporting and analytics.
Integration ecosystem
Close
Keap
Keap holds a small advantage in integration ecosystem. For most mid-market Australian businesses, this difference alone would not drive the decision.
Mobile app
Close
Keap
Close significantly outperforms Keap on mobile app, making it the stronger choice for businesses that prioritise this area.
Custom fields and objects
Close
Keap
Close has a slight edge in custom fields and objects.
Workflow automation
Close
Keap
When it comes to workflow automation, Keap pulls clearly ahead of Close — a factor worth weighing if this capability is important to your team.
Team collaboration
Close
Keap
Close holds a small advantage in team collaboration. For most mid-market Australian businesses, this difference alone would not drive the decision.
Customer support features
Close
Keap
Keap edges out Close on customer support features, though the gap is modest enough that other factors may matter more.
Ease of setup
Close
Keap
Keap holds a small advantage in ease of setup. For most mid-market Australian businesses, this difference alone would not drive the decision.
Value for money
Close
Keap
Close edges out Keap on value for money, though the gap is modest enough that other factors may matter more.
General pricing information for each platform.
From ~$49/user/month
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
From ~$249/month
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
An honest look at the strengths and limitations of each platform.
Pros
Cons
Pros
Cons
Which tool suits which use case.
Our Harvard-educated consultants' take on this comparison.
Close and Keap are both proven crm & sales platforms trusted by mid-market Australian businesses. The differences between them matter most in specific scenarios: integration requirements, budget constraints, and feature priorities. Rather than guessing, let our team of Harvard-educated consultants assess your needs and recommend the right fit — it is what we have been doing for 12+.
What to know about switching between Close and Keap.
Both Close and Keap offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.
Other popular comparisons involving Close or Keap.
Already decided? See how to integrate Close and Keap seamlessly.
Join 50+ Australian businesses that trust Clever Ops for objective, vendor-neutral technology advice.