Cliniko or Neto? How to Pick the Right Fit for Your Team

For Healthcare & Allied Health, the answer depends on your operational model. Cliniko is best for Australian allied health practices (physio, chiro, osteo, psychology, speech pathology) that need integrated patient management, online booking, and telehealth with Australian compliance built in. Neto is best for Australian retail and wholesale businesses that need multi-channel selling with integrated warehouse management and POS, particularly those selling across marketplaces and their own website. Clever Ops has helped businesses across Healthcare & Allied Health choose the right stack. Book a free assessment for advice specific to your situation.

Cliniko: Solo from approximately $55/month (1 practitioner), Team from approximately $109/month (2-5 practitioners), Growing from approximately $179/month (6-10 practitioners), Large from approximately $279/month (AUD). Annual billing discounts.. Neto: Custom pricing based on revenue and order volume, typically from approximately $250-500+/month (AUD). Setup and migration fees apply. POS hardware sold separately. Annual contracts standard.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.

Cliniko may hit limits when medical practices needing GP-specific features (prescribing, pathology ordering) where Best Practice or Medical Director are more appropriate, or fitness businesses where Mindbody is better suited. Neto may hit limits when businesses wanting the simplicity and app ecosystem of Shopify, or those concerned about platform stability during the ongoing Maropost transition. Both platforms are designed to grow with your business, but scaling experience varies. Cliniko connects with 44+ tools, and Neto with 35+, so integration flexibility at scale is comparable. Clever Ops helps mid-market Australian businesses plan their tech stack for growth, not just for today.

For Healthcare & Allied Health businesses, prioritise: Industry fit, Job management, Quoting and invoicing, Scheduling and dispatch, Mobile field access. Cliniko is strong on Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow. Neto excels at Australian-built platform (now Maropost Commerce Cloud) combining e-commerce, POS, inventory, and fulfilment in a single system. Clever Ops can help you build a weighted requirements list and score each platform against it.

Neto is more commonly used in Retail & E-commerce. Cliniko is stronger in Healthcare & Allied Health. That said, popularity alone should not drive your decision. The right tool depends on your specific processes and integration needs. Clever Ops can advise based on what we have seen work for similar businesses.

Cliniko limitations: Per-practitioner pricing can be expensive for multi-disciplinary practices with many part-time practitioners. Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools. Neto limitations: Platform has undergone significant ownership changes (Neto to Maropost) creating uncertainty about long-term product direction. Website design templates are limited compared to Shopify and Squarespace, often requiring developer customisation for modern designs. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.

If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. Cliniko and Neto share 1 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.

Free trials are useful for testing the user interface, but they rarely reveal how a platform performs at scale, with your specific data model, or alongside your existing integrations. Cliniko manages 7 data object types and Neto manages 8. Evaluating that complexity in a trial period is difficult. A more efficient approach is to combine a short trial with expert advice from our Harvard-educated consultants, who can identify the right fit based on 12+ of implementation experience.