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Clever Ops - AI Business Automation Australia
Cliniko vs Insightly

Cliniko vs Insightly: The Complete Buyer's Guide for 2026

Our Harvard-educated consultants have implemented both Cliniko and Insightly for Australian businesses. Here is what 12+ of experience has taught us about choosing between them.

12
Features compared
50+
Clients advised
98%
Client retention
12+
Years experience

Feature Comparison

Side-by-side feature analysis for Cliniko and Insightly.

Industry fit

Cliniko

Cliniko provides industry fit functionality, popular with Healthcare & Allied Health businesses

Insightly

Insightly provides industry fit functionality, popular with Professional Services businesses

On paper industry fit looks similar across Cliniko and Insightly, but the admin experience, reporting, and permission model tend to be the real differentiators.

Job management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

Insightly

Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery

Insightly highlights job management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Quoting and invoicing

Cliniko

Cliniko provides quoting and invoicing functionality, popular with Healthcare & Allied Health businesses

Insightly

Insightly provides quoting and invoicing functionality, popular with Professional Services businesses

Both Cliniko and Insightly address quoting and invoicing. The right choice depends on whether you prioritise depth of functionality or breadth of your overall platform.

Scheduling and dispatch

Cliniko

Cliniko provides scheduling and dispatch functionality, popular with Healthcare & Allied Health businesses

Insightly

Insightly provides scheduling and dispatch functionality, popular with Professional Services businesses

Day-to-day scheduling and dispatch workflows feel different between Cliniko and Insightly - watch a recorded walkthrough of each before judging which fits your team.

Mobile field access

Cliniko

Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds

Insightly

Insightly manages contacts, organisations, opportunities, projects and 4 more object types

Cliniko highlights mobile field access as a core strength. Insightly offers the capability but does not position it as a primary differentiator.

Compliance features

Cliniko

Limitation: Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns

Insightly

Insightly provides standard security controls. Contact the vendor for detailed compliance certifications

Both Cliniko and Insightly address compliance features. The right choice depends on whether you prioritise depth of functionality or breadth of your overall platform.

Contact management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

Insightly

Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery

Insightly highlights contact management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Pipeline management

Cliniko

Limitation: Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools

Insightly

Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery

Insightly highlights pipeline management as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Email automation

Cliniko

Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow

Insightly

Email tracking with open and click notifications gives sales reps real-time insight into prospect engagement

Insightly highlights email automation as a core strength. Cliniko offers the capability but does not position it as a primary differentiator.

Reporting and analytics

Cliniko

Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds

Insightly

Insightly includes reporting and analytics capabilities. Feature depth varies by plan tier

For reporting and analytics, evaluate both platforms against your specific workflow requirements rather than feature lists alone. A free trial or vendor demo will clarify the differences.

Integration ecosystem

Cliniko

Limitation: Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns

Insightly

Limitation: Third-party integration ecosystem is smaller than HubSpot or Salesforce, often requiring Zapier for connections that other CRMs handle natively

Both platforms have similar integration breadth (44 and 54 native connectors respectively). Either will connect to the major tools in a mid-market stack.

Mobile app

Cliniko

Cliniko connects with 44+ tools natively, offering one of the broadest integration ecosystems in its category

Insightly

Insightly connects with 54+ tools natively, offering one of the broadest integration ecosystems in its category

Edge cases in mobile app (bulk edits, exports, undo, permissions) are where Cliniko and Insightly diverge; map your five toughest scenarios and reproduce them in each trial.

Pricing Comparison

General pricing information for each platform.

Cliniko

Solo from approximately $55/month (1 practitioner), Team from approximately $109/month (2-5 practitioners), Growing from approximately $179/month (6-10 practitioners), Large from approximately $279/month (AUD). Annual billing discounts.

Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.

Insightly

Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). All plans billed annually. Free plan discontinued.

Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.

Pros & Cons

An honest look at the strengths and limitations of each platform.

Cliniko

Pros

  • Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow
  • Online booking with practitioner availability, service selection, and intake forms reduces receptionist workload and fills empty appointment slots
  • Telehealth video consultations are included at no extra cost, allowing practitioners to offer remote consultations without a separate Zoom subscription
  • Letter and report templates with merge fields generate professional referral letters and clinical reports in seconds
  • Australian data hosting with encryption at rest and in transit meets Australian privacy and health records requirements

Cons

  • Per-practitioner pricing can be expensive for multi-disciplinary practices with many part-time practitioners
  • Inventory management for product sales (supplements, braces, etc.) is basic and requires workarounds or third-party tools
  • Marketing and patient recall features are limited, often requiring integration with Mailchimp or similar for targeted campaigns
  • Customisation of clinical templates requires understanding of Cliniko template syntax, which has a learning curve

Insightly

Pros

  • Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery
  • Relationship linking maps connections between contacts, organisations, and opportunities, showing how deals relate to each other
  • Email tracking with open and click notifications gives sales reps real-time insight into prospect engagement
  • Products, price books, and quotes are included natively, so service businesses can generate proposals directly from the CRM
  • Insightly Marketing (AppConnect) provides visual workflow builder for automating lead nurturing alongside the CRM at no extra platform cost

Cons

  • The interface feels cluttered compared to modern CRMs like Pipedrive or Copper, which can slow down daily usage for sales teams
  • Two-user minimum on paid plans and relatively high per-user pricing means it is not cost-effective for solo operators
  • Customisation options, while available, require navigating a settings system that is less intuitive than competitors like Salesforce or Zoho
  • Third-party integration ecosystem is smaller than HubSpot or Salesforce, often requiring Zapier for connections that other CRMs handle natively

Best For

Which tool suits which use case.

Choose Cliniko if you need

  • Healthcare & Allied Health businesses
  • Field service operations
  • Moderate data needs (patients, appointments)
  • Teams needing extensive third-party integrations
  • Specialised compliance

Choose Insightly if you need

  • Teams needing extensive third-party integrations
  • Professional Services businesses
  • Managing customer relationships
  • Complex data models (contacts, organisations, opportunities and more)
  • Manufacturing organisations

Expert Verdict

Our Harvard-educated consultants' take on this comparison.

Clever Ops Recommendation

Cliniko and Insightly solve different problems: Cliniko handles industry tools, while Insightly covers crm & sales. Most mid-market Australian businesses benefit from running both with a proper integration layer. Cliniko is the right pick when Australian allied health practices (physio, chiro, osteo, psychology, speech pathology) that need integrated patient management, online booking, and telehealth with Australian compliance built in. Insightly fits when professional services firms that need CRM and project management together, particularly consultancies and agencies that want to track client relationships through from lead to project delivery. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.

Migration Notes

What to know about switching between Cliniko and Insightly.

Migrating Between Cliniko and Insightly

A successful migration from Cliniko to Insightly (or vice versa) is not just about data - it is about your team. Clever Ops handles the technical migration of your core data and custom fields, but we also provide hands-on training so your team is confident on the new platform from day one. The full process, including training, typically takes 4-8 weeks.

Cliniko vs Insightly FAQ

Cliniko strengths: Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow. Online booking with practitioner availability, service selection, and intake forms reduces receptionist workload and fills empty appointment slots. Insightly strengths: Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery. Relationship linking maps connections between contacts, organisations, and opportunities, showing how deals relate to each other. The features that matter most depend on your team's daily workflows and growth plans. Clever Ops can help you map your requirements to the right platform.

Yes. Cliniko provides a REST API and Insightly provides a REST API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.

ROI depends on three factors: how well the platform is configured, how thoroughly your team adopts it, and how tightly it integrates with your other tools. Cliniko delivers value through Purpose-built for allied health with patient records, treatment notes, telehealth, and Medicare/DVA claiming built into the workflow. Insightly delivers value through Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery. A poorly set-up tool delivers less value than a well-implemented one, regardless of platform. Clever Ops focuses on maximising your return through proper implementation and ongoing optimisation.

Switching costs include data migration, team retraining, workflow rebuilding, and potential downtime. Cliniko pricing: Solo from approximately $55/month (1 practitioner), Team from approximately $109/month (2-5 practitioners), Growing from approximately $179/month (6-10 practitioners), Large from approximately $279/month (AUD). Insightly pricing: Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). Beyond licensing costs, budget for implementation (Clever Ops typically completes migrations in 4-8 weeks) and training. We run parallel systems during transitions and provide 3 months of post-migration support to minimise disruption.

Cliniko handles industry tools (patients, appointments, invoices), while Insightly covers crm & sales (contacts, organisations, opportunities). The key is connecting them so data flows automatically between both systems. Clever Ops builds these integrations, eliminating manual data entry and reducing errors across your operations.

Since Cliniko (industry tools) and Insightly (crm & sales) serve different functions, many businesses run both. The key is connecting them so data flows automatically. Clever Ops builds these integrations, keeping your core records in sync across both platforms.

Cliniko: Solo from approximately $55/month (1 practitioner), Team from approximately $109/month (2-5 practitioners), Growing from approximately $179/month (6-10 practitioners), Large from approximately $279/month (AUD). Annual billing discounts.. Insightly: Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). All plans billed annually. Free plan discontinued.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.

Yes, both platforms are used by Australian businesses. Cliniko is popular with Healthcare & Allied Health in Australia. Insightly is widely used by Professional Services and Manufacturing. Key Australian considerations include AUD pricing, local support hours, GST handling, and data residency. Cliniko offers Australian-specific pricing. Clever Ops, based in Gippsland, Victoria, factors these nuances into every recommendation.

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