Asana vs BigCommerce - Which Is Right for Your Business?
Every business has different workflows, team sizes, and budgets. This comparison of Asana vs BigCommerce helps you find the platform that matches your actual needs - not just the one with the biggest marketing budget.
Feature Comparison
Side-by-side feature analysis for Asana and BigCommerce.
Task management
Asana
Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Both platforms are strong here. Asana emphasises this as a core strength, and BigCommerce also invests heavily in task management. Review each platform's approach to see which aligns with your team's workflow.
Project views (board/list/timeline)
Asana
Rules-based workflow automation with custom triggers and actions reduce manual project management busywork significantly
BigCommerce
BigCommerce provides project views (board/list/timeline) functionality, popular with Retail & E-commerce businesses
Asana highlights project views (board/list/timeline) as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Resource management
Asana
Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Both platforms are strong here. Asana emphasises this as a core strength, and BigCommerce also invests heavily in resource management. Review each platform's approach to see which aligns with your team's workflow.
Time tracking
Asana
Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity
BigCommerce
BigCommerce provides time tracking functionality, popular with Retail & E-commerce businesses
Asana highlights time tracking as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Collaboration tools
Asana
Limitation: No built-in time tracking - teams need to integrate with Harvest, Toggl, or similar tools for billable hour tracking
BigCommerce
Limitation: Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Both platforms cover the collaboration tools basics. The edges - automations, reporting depth, mobile parity - are where their opinions show.
Reporting and dashboards
Asana
Goals and portfolios offer strategic-level visibility, connecting individual tasks to business objectives for leadership reporting
BigCommerce
BigCommerce includes reporting and dashboards capabilities. Feature depth varies by plan tier
Asana highlights reporting and dashboards as a core strength. BigCommerce offers the capability but does not position it as a primary differentiator.
Store customisation
Asana
Asana manages tasks, projects, sections, portfolios and 4 more object types
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
BigCommerce highlights store customisation as a core strength. Asana offers the capability but does not position it as a primary differentiator.
Product management
Asana
Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity
BigCommerce
Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
Both platforms are strong here. Asana emphasises this as a core strength, and BigCommerce also invests heavily in product management. Review each platform's approach to see which aligns with your team's workflow.
Payment processing
Asana
Asana provides payment processing functionality, popular with Professional Services businesses
BigCommerce
No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
BigCommerce highlights payment processing as a core strength. Asana offers the capability but does not position it as a primary differentiator.
Shipping and fulfilment
Asana
Asana provides shipping and fulfilment functionality, popular with Professional Services businesses
BigCommerce
BigCommerce provides shipping and fulfilment functionality, popular with Retail & E-commerce businesses
shipping and fulfilment capabilities vary by plan tier on both platforms. Confirm the specific features you need are available at your target price point before committing.
SEO and marketing tools
Asana
Limitation: No built-in time tracking - teams need to integrate with Harvest, Toggl, or similar tools for billable hour tracking
BigCommerce
Limitation: Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
If seo and marketing tools is a daily-use area for your team, the onboarding curve and keyboard ergonomics matter more than feature counts - trial both with a real operator, not an evaluator.
Mobile commerce
Asana
Asana offers a mobile experience. Check the vendor site for current mobile app capabilities
BigCommerce
Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
BigCommerce highlights mobile commerce as a core strength. Asana offers the capability but does not position it as a primary differentiator.
Pricing Comparison
General pricing information for each platform.
Asana
Personal plan is free (up to 10 users). Starter from approximately $16/user/month, Advanced from approximately $27/user/month, Enterprise and Enterprise+ custom pricing (AUD). Annual billing discounts available.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
BigCommerce
Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.
Pricing may vary based on team size, features, and region. Contact the vendor for the latest Australian pricing.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Asana
Pros
- Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity
- Goals and portfolios offer strategic-level visibility, connecting individual tasks to business objectives for leadership reporting
- Rules-based workflow automation with custom triggers and actions reduce manual project management busywork significantly
- Clean, focused interface with minimal learning curve means teams adopt Asana faster than more complex alternatives
- Free plan supports up to 10 team members with unlimited tasks, projects, and basic integrations, making it a genuine starting point
Cons
- Custom fields, rules, and advanced search are locked behind the Premium plan, limiting the free and Starter tiers for serious project management
- No built-in time tracking - teams need to integrate with Harvest, Toggl, or similar tools for billable hour tracking
- The platform is task-focused, so teams needing heavy documentation, wikis, or knowledge management alongside tasks will need Notion or Confluence as well
- Reporting depth improves at each tier, but even on Premium, complex cross-project analytics may require exporting data to spreadsheets or BI tools
BigCommerce
Pros
- No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale
- Built-in B2B features including customer-specific pricing, quote management, and purchase orders suit wholesale and trade businesses
- Headless commerce support with a robust API allows developers to build custom storefronts using any frontend framework
- Multi-storefront capability lets businesses run multiple branded stores from a single BigCommerce backend and inventory pool
- Native multi-currency and multi-language support without requiring paid apps, making international selling more accessible
Cons
- Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses
- App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development
- Theme customisation uses Stencil framework which has a steeper learning curve than Shopify Liquid for frontend developers
- Marketing and SEO tools are functional but less polished than Shopify, and some features require third-party apps to match
Best For
Which tool suits which use case.
Choose Asana if you need
- ✓ Task and project tracking
- ✓ Complex data models (tasks, projects, sections and more)
- ✓ Professional Services businesses
- ✓ Teams needing extensive third-party integrations
- ✓ Education organisations
Choose BigCommerce if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Complex data models (orders, products, customers and more)
- ✓ Real-time data sync across platforms
- ✓ Multichannel selling
- ✓ Online store management
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Asana and BigCommerce solve different problems: Asana handles project management, while BigCommerce covers e-commerce. Most mid-market Australian businesses benefit from running both with a proper integration layer. Asana is the right pick when service businesses and marketing teams that need clean, structured project management with workload balancing and strategic visibility through goals and portfolios. BigCommerce fits when growing e-commerce businesses that need B2B features, multi-storefront capability, and want to avoid transaction fees, particularly those considering headless commerce architecture. Clever Ops can design the integration architecture and implement both, typically within 4-8 weeks.
Migration Notes
What to know about switching between Asana and BigCommerce.
Migrating Between Asana and BigCommerce
Both Asana and BigCommerce offer REST APIs, which simplifies the migration process. Clever Ops builds custom migration scripts that extract data from one platform and import it into the other with full field mapping. We validate every record, run parallel systems during the switch, and provide 3 months of post-migration support.
Asana vs BigCommerce FAQ
Asana handles project management (tasks, projects, sections), while BigCommerce covers e-commerce (orders, products, customers). The key is connecting them so data flows automatically between both systems. Clever Ops builds these integrations, eliminating manual data entry and reducing errors across your operations.
Yes. Asana provides a REST API and BigCommerce provides a REST + Webhook API, so we can build reliable integrations between them. Common sync patterns include contacts and key records. Our integrations include error handling, retry logic, and monitoring. Clients typically save 8+ hours/week once the integration is live.
Asana may hit limits when teams that need time tracking, documentation, and project management in a single tool, or budget-conscious teams that need advanced features like custom fields without paying for Premium. BigCommerce may hit limits when small businesses just starting out who need a large app ecosystem for plug-and-play functionality, or non-technical teams who want the simplest possible theme customisation. Both platforms are designed to grow with your business, but scaling experience varies. Asana connects with 67+ tools, and BigCommerce with 62+, so integration flexibility at scale is comparable. Clever Ops helps mid-market Australian businesses plan their tech stack for growth, not just for today.
Asana limitations: Custom fields, rules, and advanced search are locked behind the Premium plan, limiting the free and Starter tiers for serious project management. No built-in time tracking - teams need to integrate with Harvest, Toggl, or similar tools for billable hour tracking. BigCommerce limitations: Annual revenue thresholds on each plan force upgrades as you grow, which can feel punitive for high-revenue, low-margin businesses. App ecosystem is smaller than Shopify with approximately 1,000 apps versus 8,000+, so niche functionality may require custom development. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.
Asana: Personal plan is free (up to 10 users). Starter from approximately $16/user/month, Advanced from approximately $27/user/month, Enterprise and Enterprise+ custom pricing (AUD). Annual billing discounts available.. BigCommerce: Standard from approximately $45/month, Plus from approximately $130/month, Pro from approximately $450/month, Enterprise custom pricing (AUD). No transaction fees on any plan. Annual revenue caps apply per tier.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.
We audit your current workflows, team size, budget, and growth plans, then recommend the platform that fits. Our advice is vendor-neutral: we do not earn commissions from Asana, BigCommerce, or any vendor. Our Harvard-educated consultants have helped 50+ businesses make informed technology decisions over 12+. Book a free assessment to get started.
ROI depends on three factors: how well the platform is configured, how thoroughly your team adopts it, and how tightly it integrates with your other tools. Asana delivers value through Timeline view and workload management provide genuine resource planning capabilities that help managers balance team capacity. BigCommerce delivers value through No transaction fees on any plan regardless of payment gateway, which sets it apart from Shopify and saves margin on every sale. A poorly set-up tool delivers less value than a well-implemented one, regardless of platform. Clever Ops focuses on maximising your return through proper implementation and ongoing optimisation.
Yes. Both platforms share several common data object types (including contacts and core records), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.
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