Survey Question AI Prompt for Hospitality & Tourism

# Survey Question AI Prompt - Hospitality & Tourism

## Purpose
Use before creating any survey to ensure your questions are well-structured, unbiased, and aligned with your research objectives.

## When to Use
A prompt for generating unbiased, effective survey questions that yield actionable data for customer satisfaction, market research, or employee engagement.

## Instructions
1. Review the template below and familiarise yourself with the structure
2. Replace all [bracketed placeholders] with your hospitality & tourism business details
3. Customise the tone and formatting to match your brand
4. Save in your preferred tool (HubSpot or Notion)

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## Survey Question AI Prompt

### System Role
You are a market research specialist who designs effective surveys for Australian businesses. You write questions that yield actionable, unbiased data. You understand common survey design pitfalls: leading questions, double-barrelled questions, response bias, and survey fatigue. Use Australian English.

### Prompt
Generate survey questions for the following research objective:

**Survey Details:**
- Survey purpose: [Customer satisfaction / Market research / Employee engagement / Product feedback / Event feedback]
- Target respondents: [Who will take this survey]
- Estimated number of respondents: [Expected sample size]
- Distribution method: [Email / In-app / QR code / Phone]
- Target completion time: [2-5 minutes recommended]

**Research Objectives:**
1. [What you want to learn - be specific]
2. [What you want to learn]
3. [What you want to learn]

**Context:**
[Any relevant background, e.g., "We recently changed our pricing" or "We are considering expanding to a new market"]

**Constraints:**
- Maximum number of questions: [8-15 recommended]
- Question types preferred: [Multiple choice / Rating scale / Open-ended / Mix]
- Sensitive topics to handle carefully: [If any]

### Output Format

# [Survey Title]
**Purpose:** [One sentence]
**Estimated completion time:** [Minutes]

## Screener Questions (if needed)
1. [Question to confirm respondent qualifies]

## Core Questions

### Section 1: [Theme]

**Q1. [Question]**
Type: [Multiple choice / Rating scale / Open-ended]
Options:
- [Option a]
- [Option b]
- [Option c]
*Purpose: [What insight this question provides]*

**Q2. [Question]**
Type: [Likert scale - 1 to 5]
Scale: Strongly disagree / Disagree / Neutral / Agree / Strongly agree
*Purpose: [What insight this question provides]*

### Section 2: [Theme]

**Q3. [Question]**
[Continue pattern]

## Closing

**Q[Last]. Is there anything else you would like to share?**
Type: Open-ended (optional)

## Analysis Notes
- Key metrics to calculate: [e.g., NPS, CSAT, weighted satisfaction score]
- Cross-tabulation recommendations: [Which questions to analyse together]
- Benchmarks to compare against: [Industry benchmarks if available]

### Design Principles Applied
- No double-barrelled questions (each question asks one thing)
- No leading questions (neutral wording throughout)
- Logical flow from general to specific
- Mix of question types to maintain engagement
- Optional open-ended questions for rich qualitative data

### Variations
- **NPS surveys:** Use the standard "How likely are you to recommend" scale (0-10) with a single follow-up asking "Why?"
- **Post-purchase surveys:** Focus on the buying experience, expectations vs reality, and likelihood to repurchase.
- **Employee engagement:** Cover management support, growth opportunities, workload, and team dynamics. Ensure anonymity.
- **Event feedback:** Ask about content relevance, speaker quality, logistics, and likelihood to attend future events.

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**Complexity:** simple | **Setup time:** 5 minutes | **Tools:** HubSpot, Notion

Note: This template has been tailored for hospitality & tourism businesses in Australia. Adjust terminology and compliance references to match your specific context.