Zapier
A no-code automation platform that connects apps and automates workflows through trigger-action integrations called Zaps.
In-Depth Explanation
Zapier is a web-based automation platform that connects over 6,000 apps without requiring code. It enables businesses to automate repetitive tasks by creating "Zaps" - workflows triggered by events in one app that perform actions in others.
Zapier concepts:
- Zap: An automated workflow
- Trigger: Event that starts the Zap
- Action: Task performed when triggered
- Filter: Conditional logic in workflows
- Path: Branching logic for different outcomes
Common Zapier use cases:
- CRM to email automation
- Form submission workflows
- Social media scheduling
- Invoice and payment processing
- Lead capture and routing
- Data sync between tools
Zapier with AI:
- OpenAI integration for text generation
- AI-powered formatting and extraction
- Intelligent routing based on content
- Automated summarisation workflows
Business Context
Zapier democratises automation, enabling non-technical staff to create workflows that previously required developer time.
How Clever Ops Uses This
We help Australian businesses leverage Zapier for quick automation wins, often as part of larger AI implementation strategies.
Example Use Case
"A Zap that captures leads from a website form, enriches them with AI, adds to CRM, sends personalised welcome email, and notifies sales team in Slack."