Artificially generated data that mimics real data characteristics. Used when real data is scarce, sensitive, or expensive to obtain for AI training.
Synthetic data is artificially created to resemble real data statistically. It addresses data scarcity, privacy concerns, and edge case coverage for AI training.
Synthetic data generation methods:
Benefits of synthetic data:
Considerations:
Synthetic data enables AI when real data is limited by privacy, cost, or rarity. Market growing rapidly as AI adoption increases.
We evaluate synthetic data approaches for Australian businesses facing data constraints, ensuring generated data is fit for purpose.
"Generating synthetic financial transactions including rare fraud patterns to train a fraud detection model with balanced classes."