Make (Integromat)
A visual automation platform for connecting apps and designing complex workflows, formerly known as Integromat.
In-Depth Explanation
Make (formerly Integromat) is a powerful visual automation platform that enables complex workflow design through a visual builder. It's known for sophisticated data manipulation capabilities and more flexible pricing than competitors.
Make concepts:
- Scenario: An automated workflow
- Module: App action or trigger
- Route: Connection between modules
- Router: Branching logic
- Iterator/Aggregator: Loop handling
Make strengths:
- Visual workflow builder
- Complex data manipulation
- Array and JSON handling
- Error handling and retry logic
- Detailed execution history
- More operations per run vs Zapier
AI integrations:
- OpenAI and GPT models
- Anthropic Claude
- Image generation (DALL-E, Midjourney)
- Speech-to-text processing
- Custom AI model connections
Business Context
Make handles complex automation scenarios that would be difficult or impossible in simpler tools, while remaining accessible to non-developers.
How Clever Ops Uses This
We use Make for Australian business automations requiring complex data transformations, branching logic, or sophisticated error handling.
Example Use Case
"A Make scenario that processes incoming invoices: extracts data with AI, validates against purchase orders, routes for approval, updates accounting system, and handles exceptions."