Gravity Forms + Make

Stop Copying Data Between Gravity Forms and Make - Automate It

With 12+ of integration experience and 98% client retention, Clever Ops builds Gravity Forms to Make integrations that mid-market Australian businesses can depend on.

8+ hours/week

Saved weekly

2 weeks

Setup time

50+

Clients served

One-way

Sync direction

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Why Connect Gravity Forms to Make?

Client engagement details in Gravity Forms and time-tracking data in Make do not align, making billing inaccurate

Student enrolment data in Gravity Forms and billing records in Make are managed separately, causing discrepancies

Manually copying data between Gravity Forms and Make wastes hours every week that could be spent on revenue-generating work

Make adds complexity: steeper learning curve than Zapier, particularly for non-technical users unfamiliar with the concepts of routers, iterators, and data mapping

New team members take longer to onboard because they must learn manual workarounds to keep Gravity Forms and Make aligned

No single source of truth when forms live in two disconnected tools, so staff second-guess which system has the correct information

How We Help

With 12+ helping mid-market Australian businesses, we have built dozens of integrations between forms & surveys and automation platforms. Connecting Gravity Forms to Make is a proven workflow we deploy in 2 weeks. On the technical side, Gravity Forms uses a REST + Webhook API with OAuth authentication, which our team handles as part of the build.

Scalable Without Extra Headcount

As your data volume grows, the integration scales with you. No need to hire additional admin staff to keep Gravity Forms and Make in sync, even as your business doubles.

Built-In Error Handling and Alerts

Our integrations include automatic retries, error queuing, and real-time notifications. If something fails between Gravity Forms and Make, your team knows immediately and the system self-recovers where possible.

Maximise Billable Hours

When time-tracking and client data sync between Gravity Forms and Make automatically, your consultants spend more time on client work and less on admin.

Eliminate Manual Data Entry

Stop copying data between Gravity Forms and Make by hand. Our integration syncs data automatically, saving your team 8+ hours/week.

Gravity Forms to Make Use Cases

Automated error handling and retry for Gravity Forms/Make sync

When a sync between Gravity Forms and Make fails due to a rate limit, network issue, or validation error, the integration retries automatically with exponential backoff. Your team is alerted only when intervention is genuinely needed.

Data Mapping

How data flows between Gravity Forms and Make

Gravity Forms	→	Make	Notes
Gravity Forms Owner/Assignee	→	Make Owner/Assignee	Record ownership mapped between platforms using email address as the matching key
Gravity Forms Timestamps	→	Make Audit Log	Created and modified timestamps preserved for sync conflict resolution and compliance
Gravity Forms Record IDs	→	Make External References	Cross-reference identifiers stored on both records for bidirectional lookups and deduplication
Gravity Forms Entries	→	Make Custom Fields	Entries data from Gravity Forms stored in Make custom fields for reference
Gravity Forms Fields	→	Make Custom Fields	Fields data from Gravity Forms stored in Make custom fields for reference
Gravity Forms Notifications	→	Make Custom Fields	Notifications data from Gravity Forms stored in Make custom fields for reference
Gravity Forms Confirmations	→	Make Custom Fields	Confirmations data from Gravity Forms stored in Make custom fields for reference
Gravity Forms Forms	→	Make Custom Fields	Forms data from Gravity Forms stored in Make custom fields for reference

Gravity Forms + Make Integration FAQ

Yes. Clever Ops has helped Education businesses connect Gravity Forms to Make as part of their automation strategy. Each industry has unique data flows and compliance needs, and we tailor the integration accordingly. Based in Gippsland, Victoria, we understand the Australian market deeply.

Our integrations include retry logic and error queuing. If Make is temporarily down, changes are queued and replayed once the system recovers. You will receive alerts for any sync failures that need attention. No data is lost during outages.

Yes. All data is transferred over encrypted connections (TLS/SSL). We follow least-privilege API access, using OAuth 2.0 authentication with scoped permissions, never store credentials in plain text, and log all sync activity for audit purposes. For Australian businesses with compliance requirements, we can implement additional safeguards.

Most Gravity Forms to Make integrations are completed within 2 weeks. We start with a discovery session to understand your specific workflow, then build and test the integration. Complex setups with custom business logic may take up to 4-8 weeks.

The most common data objects synced between Gravity Forms and Make include forms, entries, fields. We map each data type to its counterpart in the target system, including custom fields, metadata, and relationship data. The exact scope is tailored to your workflow during the discovery session.

By default, we configure Gravity Forms to Make as a one-way sync, but bi-directional sync is possible if your workflow requires it. We will assess the best approach during the discovery session.

Absolutely. Custom field mapping is a core part of every integration we build. Whether it is custom properties in Gravity Forms or user-defined fields in Make, we map them precisely to your requirements. We can also transform data formats, apply business rules, and handle conditional mappings.