HubSpot + Make

Bridge CRM & Sales and Automation - Connect HubSpot to Make

Your team uses HubSpot and Make every day. Our custom integration ensures data flows between them automatically - no more tab-switching, copy-pasting, or worrying about missed updates.

8+ hours/week

Saved weekly

Make fields

50+

Clients served

One-way

Sync direction

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Why Connect HubSpot to Make?

HubSpot limitations compound the integration challenge: contact-based pricing means your costs increase as your database grows, even if those contacts are inactive or unengaged

HubSpot uses a REST API while Make uses REST + Webhook, requiring careful middleware to translate data formats between the two platforms

Make adds complexity: steeper learning curve than Zapier, particularly for non-technical users unfamiliar with the concepts of routers, iterators, and data mapping

New team members take longer to onboard because they must learn manual workarounds to keep HubSpot and Make aligned

Online orders in HubSpot and in-store inventory in Make are never in sync, frustrating customers

Manually copying data between HubSpot and Make wastes hours every week that could be spent on revenue-generating work

No single source of truth when contacts live in two disconnected tools, so staff second-guess which system has the correct information

Client engagement details in HubSpot and time-tracking data in Make do not align, making billing inaccurate

How We Help

Connecting HubSpot (crm & sales) with Make (automation) is one of the most requested integrations among Australian Professional Services and Retail & E-commerce businesses. This integration eliminates the manual transfer of contacts and companies data, reducing errors and freeing up your team to focus on growth. On the technical side, HubSpot uses a REST API with OAuth authentication, which our team handles as part of the build.

Amplify HubSpot Strengths

HubSpot excels because free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent. Connecting it to Make ensures that advantage flows through your entire workflow rather than staying siloed in one tool.

Eliminate Manual Data Entry

Stop copying data between HubSpot and Make by hand. Our integration syncs data automatically, saving your team 8+ hours/week.

Unlock Make Value

Make stands out because visual scenario builder with a node-based interface is more intuitive for complex multi-step workflows than Zapier linear approach. Integrating it with HubSpot means your team gets this benefit with complete, accurate data flowing in automatically.

Built-In Error Handling and Alerts

Our integrations include automatic retries, error queuing, and real-time notifications. If something fails between HubSpot and Make, your team knows immediately and the system self-recovers where possible.

HubSpot to Make Use Cases

Automated error handling and retry for HubSpot/Make sync

When a sync between HubSpot and Make fails due to a rate limit, network issue, or validation error, the integration retries automatically with exponential backoff. Your team is alerted only when intervention is genuinely needed.

Data Mapping

How data flows between HubSpot and Make

HubSpot	→	Make	Notes
HubSpot Timestamps	→	Make Audit Log	Created and modified timestamps preserved for sync conflict resolution and compliance
HubSpot Owner/Assignee	→	Make Owner/Assignee	Record ownership mapped between platforms using email address as the matching key
HubSpot Record IDs	→	Make External References	Cross-reference identifiers stored on both records for bidirectional lookups and deduplication
HubSpot Contacts	→	Make Custom Fields	Contacts data from HubSpot stored in Make custom fields for reference
HubSpot Deals	→	Make Custom Fields	Deals data from HubSpot stored in Make custom fields for reference
HubSpot Companies	→	Make Custom Fields	Companies data from HubSpot stored in Make custom fields for reference
HubSpot Emails	→	Make Custom Fields	Emails data from HubSpot stored in Make custom fields for reference
HubSpot Tickets	→	Make Custom Fields	Tickets data from HubSpot stored in Make custom fields for reference

HubSpot + Make Integration FAQ

Most HubSpot to Make integrations are completed within 2 weeks. We start with a discovery session to understand your specific workflow, then build and test the integration. Complex setups with custom business logic may take up to 4-8 weeks.

The most common data objects synced between HubSpot and Make include contacts, companies, deals. We map each data type to its counterpart in the target system, including custom fields, metadata, and relationship data. The exact scope is tailored to your workflow during the discovery session.

Integration pricing depends on complexity, including the number of data objects synced (contacts, companies, deals), sync direction, custom business rules, and volume. Most HubSpot to Make integrations fall within our standard integration tier. Book a free assessment to get a specific quote for your requirements.

By default, we configure HubSpot to Make as a one-way sync, but bi-directional sync is possible if your workflow requires it. We will assess the best approach during the discovery session.

Yes, we handle one-time historical data migrations alongside ongoing sync. We map your existing contacts, validate data quality, and run test migrations before the final cutover. Most migrations complete within 4-8 weeks depending on volume.

Absolutely. We design integrations with growth in mind, whether you are syncing 100 records or 100,000. Our architecture handles rate limiting (HubSpot's API allows 100 requests per 10 seconds (OAuth) or 150 requests per 10 seconds (private apps)), pagination, and queuing to ensure reliable performance at any scale.

Yes. All data is transferred over encrypted connections (TLS/SSL). We follow least-privilege API access, using OAuth 2.0 authentication with scoped permissions, never store credentials in plain text, and log all sync activity for audit purposes. For Australian businesses with compliance requirements, we can implement additional safeguards.