BigCommerce + HubSpot

Stop Copying Data Between BigCommerce and HubSpot - Automate It

With 12+ of integration experience and 98% client retention, Clever Ops builds BigCommerce to HubSpot integrations that mid-market Australian businesses can depend on.

8+ hours/week

Saved weekly

2 weeks

Setup time

250+

Total hours saved

Two-way

Sync direction

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Why Connect BigCommerce to HubSpot?

Production order data in BigCommerce and inventory levels in HubSpot are reconciled manually, risking stock-outs

New team members take longer to onboard because they must learn manual workarounds to keep BigCommerce and HubSpot aligned

Manually copying data between BigCommerce and HubSpot wastes hours every week that could be spent on revenue-generating work

BigCommerce uses a REST + Webhook API while HubSpot uses REST, requiring careful middleware to translate data formats between the two platforms

HubSpot adds complexity: migrating away from HubSpot is notoriously difficult once your data, workflows, and integrations are deeply embedded

Customers in BigCommerce and contacts in HubSpot drift out of sync, leading to outdated details on invoices, emails, and reports

How We Help

Based in Gippsland, Victoria, Clever Ops understands the tools Australian Retail & E-commerce and Manufacturing businesses depend on. We connect BigCommerce to HubSpot with purpose-built integrations that handle orders and products sync reliably at scale. On the technical side, BigCommerce uses a REST + Webhook API with OAuth authentication, and HubSpot authenticates via OAuth, which our team handles as part of the build.

Unified Customers Across Both Platforms

Customers in BigCommerce and contacts in HubSpot stay perfectly aligned. Every update, whether it is a new phone number, email change, or company association, is reflected in both systems within seconds.

Custom-Built for Your Workflow

Unlike generic connectors, we build integrations tailored to how your business actually uses BigCommerce and HubSpot. Custom field mappings, business rules, and error handling included.

Unlock HubSpot Value

HubSpot stands out because free tier includes contact management, deal tracking, and email templates - genuinely useful without paying a cent. Integrating it with BigCommerce means your team gets this benefit with complete, accurate data flowing in automatically.

Real-Time Visibility Across Teams

When a record updates in BigCommerce, every team member working in HubSpot sees the change instantly. No lag, no stale dashboards, no conflicting reports.

BigCommerce to HubSpot Use Cases

Automated error handling and retry for BigCommerce/HubSpot sync

When a sync between BigCommerce and HubSpot fails due to a rate limit, network issue, or validation error, the integration retries automatically with exponential backoff. Your team is alerted only when intervention is genuinely needed.

Sync BigCommerce customers to HubSpot contacts

When a customer is created or updated in BigCommerce, the corresponding contact record in HubSpot is automatically created or updated. Contact details, company associations, and custom fields are all mapped. Changes in either system flow back to the other.

Data Mapping

How data flows between BigCommerce and HubSpot (bi-directional)

BigCommerce	→	HubSpot	Notes
BigCommerce Customers -> id	↔	HubSpot Contacts -> id	Unique identifier stored as cross-reference for record linking
BigCommerce Customers -> email	↔	HubSpot Contacts -> email	Primary matching key for identifying existing records across both platforms
BigCommerce Customers -> first_name	↔	HubSpot Contacts -> firstname	Contact identity fields synchronised to maintain consistency
BigCommerce Customers -> last_name	↔	HubSpot Contacts -> lastname	Contact identity fields synchronised to maintain consistency
BigCommerce Owner/Assignee	↔	HubSpot Owner/Assignee	Record ownership mapped between platforms using email address as the matching key
BigCommerce Timestamps	↔	HubSpot Audit Log	Created and modified timestamps preserved for sync conflict resolution and compliance
BigCommerce Record IDs	↔	HubSpot External References	Cross-reference identifiers stored on both records for bidirectional lookups and deduplication
BigCommerce Customers	↔	HubSpot Custom Fields	Customers data from BigCommerce stored in HubSpot custom fields for reference
BigCommerce Categories	↔	HubSpot Custom Fields	Categories data from BigCommerce stored in HubSpot custom fields for reference
BigCommerce Brands	↔	HubSpot Custom Fields	Brands data from BigCommerce stored in HubSpot custom fields for reference

BigCommerce + HubSpot Integration FAQ

Absolutely. Custom field mapping is a core part of every integration we build. Whether it is custom properties in BigCommerce or user-defined fields in HubSpot, we map them precisely to your requirements. We can also transform data formats, apply business rules, and handle conditional mappings.

Our integrations include retry logic and error queuing. If HubSpot is temporarily down, changes are queued and replayed once the system recovers. You will receive alerts for any sync failures that need attention. No data is lost during outages.

Our integrations include comprehensive error handling: automatic retries for transient failures (respecting API rate limits), error queuing for system outages, data validation before writes, and real-time alerts for issues that need human attention. We also provide a dashboard where you can monitor sync health and review error logs.

Yes, this integration supports bi-directional sync. Changes in BigCommerce flow to HubSpot and vice versa. We include conflict-resolution rules to handle simultaneous updates in both systems, typically using last-modified timestamps with configurable override logic.

Yes, we handle one-time historical data migrations alongside ongoing sync. We map your existing contacts, validate data quality, and run test migrations before the final cutover. Most migrations complete within 4-8 weeks depending on volume.

We map e-commerce data like orders and products from BigCommerce to the corresponding crm & sales structures in HubSpot. Our team handles data transformation, validation, and conflict resolution between the two system types.

Yes, every integration includes 3 months of post-launch support. We monitor sync health, troubleshoot issues, and make adjustments as your workflow evolves. Ongoing maintenance plans are available for businesses that want continuous optimisation.