Insightly vs Less Annoying CRM - An Honest Breakdown for mid-market Australian businesses
Every business has different workflows, team sizes, and budgets. This comparison of Insightly vs Less Annoying CRM helps you find the platform that matches your actual needs - not just the one with the biggest marketing budget.
Feature Comparison
Side-by-side feature analysis for Insightly and Less Annoying CRM.
Contact management
Insightly
Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery
Less Annoying CRM
Unlimited contacts, companies, pipelines, and custom fields on the single plan means no artificial limits as your business grows
Both platforms are strong here. Insightly emphasises this as a core strength, and Less Annoying CRM also invests heavily in contact management. Review each platform's approach to see which aligns with your team's workflow.
Pipeline management
Insightly
Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery
Less Annoying CRM
Unlimited contacts, companies, pipelines, and custom fields on the single plan means no artificial limits as your business grows
Both platforms are strong here. Insightly emphasises this as a core strength, and Less Annoying CRM also invests heavily in pipeline management. Review each platform's approach to see which aligns with your team's workflow.
Email automation
Insightly
Email tracking with open and click notifications gives sales reps real-time insight into prospect engagement
Less Annoying CRM
Limitation: No marketing automation, email campaigns, or built-in calling means you need separate tools for outreach beyond one-to-one emails
Insightly highlights email automation as a core strength. Less Annoying CRM offers the capability but does not position it as a primary differentiator.
Reporting and analytics
Insightly
Insightly includes reporting and analytics capabilities. Feature depth varies by plan tier
Less Annoying CRM
Limitation: Reporting is very basic, with limited dashboard customisation and no advanced analytics or cross-pipeline reporting
If reporting and analytics is a daily-use area for your team, the onboarding curve and keyboard ergonomics matter more than feature counts - trial both with a real operator, not an evaluator.
Integration ecosystem
Insightly
Limitation: Third-party integration ecosystem is smaller than HubSpot or Salesforce, often requiring Zapier for connections that other CRMs handle natively
Less Annoying CRM
Limitation: Integration ecosystem is small, relying heavily on Zapier for connections that other CRMs handle natively
Insightly has a broader native ecosystem (54+ integrations) compared to Less Annoying CRM (33+). Both connect via automation platforms like Zapier and Make.
Mobile app
Insightly
Insightly connects with 54+ tools natively, offering one of the broadest integration ecosystems in its category
Less Annoying CRM
Limitation: No mobile app, only a mobile-responsive web interface, which is less convenient than native apps from competitors
mobile app support varies across Insightly and Less Annoying CRM's plan tiers. Check whether the capabilities you need are on the plan you can actually afford.
Custom fields and objects
Insightly
Limitation: Customisation options, while available, require navigating a settings system that is less intuitive than competitors like Salesforce or Zoho
Less Annoying CRM
Unlimited contacts, companies, pipelines, and custom fields on the single plan means no artificial limits as your business grows
Less Annoying CRM highlights custom fields and objects as a core strength. Insightly offers the capability but does not position it as a primary differentiator.
Workflow automation
Insightly
Insightly Marketing (AppConnect) provides visual workflow builder for automating lead nurturing alongside the CRM at no extra platform cost
Less Annoying CRM
Limitation: No marketing automation, email campaigns, or built-in calling means you need separate tools for outreach beyond one-to-one emails
Insightly highlights workflow automation as a core strength. Less Annoying CRM offers the capability but does not position it as a primary differentiator.
Team collaboration
Insightly
Limitation: The interface feels cluttered compared to modern CRMs like Pipedrive or Copper, which can slow down daily usage for sales teams
Less Annoying CRM
Less Annoying CRM includes team collaboration features. Multi-user capabilities vary by plan tier
On paper team collaboration looks similar across Insightly and Less Annoying CRM, but the admin experience, reporting, and permission model tend to be the real differentiators.
Customer support features
Insightly
Insightly manages contacts, organisations, opportunities, projects and 4 more object types
Less Annoying CRM
Personalised onboarding via phone or video call is included for every customer, which is rare for a CRM at this price point
Less Annoying CRM highlights customer support features as a core strength. Insightly offers the capability but does not position it as a primary differentiator.
Ease of setup
Insightly
Insightly provides onboarding resources. Setup complexity depends on your configuration requirements
Less Annoying CRM
Less Annoying CRM is designed for straightforward onboarding with minimal configuration
For ease of setup, evaluate both platforms against your specific workflow requirements rather than feature lists alone. A free trial or vendor demo will clarify the differences.
Value for money
Insightly
Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). All plans billed annually. Free plan discontinued.
Less Annoying CRM
Single plan at $15/user/month (USD, approximately $23 AUD). No contracts, no tiers, no hidden fees. Includes all features. Cancel anytime.
Pricing models differ significantly. Compare the total cost of ownership including add-ons and per-user fees, not just the headline price.
Pricing Comparison
General pricing information for each platform.
Insightly
Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). All plans billed annually. Free plan discontinued.
Prices shown are approximate and may differ based on your plan, team size, and billing cycle. Verify directly with the vendor for current AUD rates.
Less Annoying CRM
Single plan at $15/user/month (USD, approximately $23 AUD). No contracts, no tiers, no hidden fees. Includes all features. Cancel anytime.
Pricing is indicative only and subject to change. We recommend contacting the vendor for a tailored quote based on your Australian business needs.
Pros & Cons
An honest look at the strengths and limitations of each platform.
Insightly
Pros
- Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery
- Relationship linking maps connections between contacts, organisations, and opportunities, showing how deals relate to each other
- Email tracking with open and click notifications gives sales reps real-time insight into prospect engagement
- Products, price books, and quotes are included natively, so service businesses can generate proposals directly from the CRM
- Insightly Marketing (AppConnect) provides visual workflow builder for automating lead nurturing alongside the CRM at no extra platform cost
Cons
- The interface feels cluttered compared to modern CRMs like Pipedrive or Copper, which can slow down daily usage for sales teams
- Two-user minimum on paid plans and relatively high per-user pricing means it is not cost-effective for solo operators
- Customisation options, while available, require navigating a settings system that is less intuitive than competitors like Salesforce or Zoho
- Third-party integration ecosystem is smaller than HubSpot or Salesforce, often requiring Zapier for connections that other CRMs handle natively
Less Annoying CRM
Pros
- Single flat price of $15/user/month with no tiers, no feature gating, and no surprise upsells, making budgeting completely predictable
- Genuinely simple interface designed for CRM beginners, with a learning curve measured in hours rather than days or weeks
- Unlimited contacts, companies, pipelines, and custom fields on the single plan means no artificial limits as your business grows
- Personalised onboarding via phone or video call is included for every customer, which is rare for a CRM at this price point
- Customer support is consistently rated among the highest in the CRM industry, with real humans responding quickly
Cons
- No marketing automation, email campaigns, or built-in calling means you need separate tools for outreach beyond one-to-one emails
- Reporting is very basic, with limited dashboard customisation and no advanced analytics or cross-pipeline reporting
- No mobile app, only a mobile-responsive web interface, which is less convenient than native apps from competitors
- Integration ecosystem is small, relying heavily on Zapier for connections that other CRMs handle natively
Best For
Which tool suits which use case.
Choose Insightly if you need
- ✓ Teams needing extensive third-party integrations
- ✓ Professional Services businesses
- ✓ Managing customer relationships
- ✓ Complex data models (contacts, organisations, opportunities and more)
- ✓ Manufacturing organisations
Choose Less Annoying CRM if you need
- ✓ Contact management
- ✓ Teams needing extensive third-party integrations
- ✓ Moderate data needs (contacts, companies)
- ✓ Real Estate organisations
- ✓ Professional Services businesses
Expert Verdict
Our Harvard-educated consultants' take on this comparison.
Clever Ops Recommendation
Choose Insightly if professional services firms that need CRM and project management together, particularly consultancies and agencies that want to track client relationships through from lead to project delivery. Choose Less Annoying CRM if small businesses and sole traders who want the simplest possible CRM with predictable pricing and excellent support, particularly those who find other CRMs overwhelming. Avoid Insightly if businesses that want a modern, streamlined CRM interface, solo operators looking for affordable options, or teams that need an extensive third-party app marketplace. Avoid Less Annoying CRM if businesses needing marketing automation, advanced reporting, a native mobile app, or extensive third-party integrations beyond what Zapier can provide. If you are still weighing the trade-offs, Clever Ops offers a free assessment where our Harvard-educated consultants map your requirements to the right platform.
Migration Notes
What to know about switching between Insightly and Less Annoying CRM.
Migrating Between Insightly and Less Annoying CRM
Since Insightly and Less Annoying CRM are both crm & sales tools, they share similar data structures - making migration more predictable. Clever Ops maps contacts, tasks, events along with custom fields, automations, and workflows. We have completed similar crm & sales migrations many times and typically finish within 4-8 weeks.
Insightly vs Less Annoying CRM FAQ
Insightly: Plus from approximately $44/user/month, Professional from approximately $69/user/month, Enterprise from approximately $139/user/month (AUD). All plans billed annually. Free plan discontinued.. Less Annoying CRM: Single plan at $15/user/month (USD, approximately $23 AUD). No contracts, no tiers, no hidden fees. Includes all features. Cancel anytime.. When comparing costs, factor in per-user charges, add-on modules, and implementation costs, not just the headline price. Clever Ops can model the total cost of ownership for your team size during a free assessment.
If both tools are in the same category, you typically choose one as your primary system. However, some businesses run both during migration periods or for different teams. Insightly and Less Annoying CRM share 4 common data types, making integration feasible. Clever Ops can sync them so your data stays consistent across both platforms.
For Professional Services, the answer depends on your operational model. Insightly is best for professional services firms that need CRM and project management together, particularly consultancies and agencies that want to track client relationships through from lead to project delivery. Less Annoying CRM is best for small businesses and sole traders who want the simplest possible CRM with predictable pricing and excellent support, particularly those who find other CRMs overwhelming. Clever Ops has helped businesses across Professional Services choose the right stack. Book a free assessment for advice specific to your situation.
ROI depends on three factors: how well the platform is configured, how thoroughly your team adopts it, and how tightly it integrates with your other tools. Insightly delivers value through Built-in project management converts won opportunities into active projects with tasks and milestones, bridging the gap between sales and delivery. Less Annoying CRM delivers value through Single flat price of $15/user/month with no tiers, no feature gating, and no surprise upsells, making budgeting completely predictable. A poorly set-up tool delivers less value than a well-implemented one, regardless of platform. Clever Ops focuses on maximising your return through proper implementation and ongoing optimisation.
Both platforms have their own setup considerations. Insightly manages 8 data object types and Less Annoying CRM manages 7, so configuration complexity scales with your data requirements. Clever Ops provides implementation support for both, typically completing setup within 2 weeks.
Insightly limitations: The interface feels cluttered compared to modern CRMs like Pipedrive or Copper, which can slow down daily usage for sales teams. Two-user minimum on paid plans and relatively high per-user pricing means it is not cost-effective for solo operators. Less Annoying CRM limitations: No marketing automation, email campaigns, or built-in calling means you need separate tools for outreach beyond one-to-one emails. Reporting is very basic, with limited dashboard customisation and no advanced analytics or cross-pipeline reporting. Understanding these trade-offs in the context of your specific workflows is critical. Clever Ops can help you weigh which limitations matter most for your business during a free assessment.
Yes. Both platforms share 4 common data object types (including contacts, tasks, events), which simplifies field mapping. Clever Ops runs a structured migration process: discovery, data mapping, test migration, verification, and cutover. Most migrations complete within 4-8 weeks, with 3 months of post-migration support included.
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